Generally speaking, low-competition keywords are search terms where you likely don’t need many backlinks to rank on the first page of Google (backlinks are one of the most important ranking factors). By focusing on these less competitive terms, you can…Read more ›

For instance, here’s a popular SEO guarantee: And another possibly too-good-to-be-true guarantee: Not to mention this oh-so-safe and completely risk-free guarantee offering a “huge amount” of “naturel” backlinks 🙄 Sarcasm aside, I get it. As a business owner, guarantees like…Read more ›

But do these benefits come at the risk of a Google penalty? It depends… Parasite SEO is where you leverage the authority of an established website to rank for competitive keywords. You do this by publishing content on the high-authority…Read more ›

SEOs shouldn't assume these are ranking factors or that they're even used in rankings.Read more ›

This suggests (correlation does not necessarily imply causation!) that obsessing over your content score is unlikely to lead to significantly higher Google rankings. Does that mean content optimization scores are pointless? No. You just need to know how best to…Read more ›

Before we dive in, let’s set the right expectations: no tool will give you your competitor’s exact traffic data. However, it’s still well enough to see what works for them, copy their best ideas, or set realistic benchmarks. We’ll cover:…Read more ›