Ever feel like your products are just lost in the vast ocean of Google Shopping? With 8.5 billion Google searches every day, standing out might seem like finding a needle in a haystack. Here’s a wake-up call: a significant chunk of your potential customers start their shopping journey on Google. Yet, if your products aren’t ranking well,...

If you’ve been pouring resources into your marketing strategies but still feel like you’re missing the mark, perhaps it’s time to ask: Are our efforts empowering reach to our target audience? This is the question many marketers grapple with as they navigate the dynamic and often elusive landscape of Gen Z consumers. Why focus on marketing...

Have you ever wondered whether establishing a brand presence on Amazon could boost your total e-commerce sales?  I’m here to tell you that leveraging Amazon can boost your sales, both on your website and overall. You don’t have to take my word for it, though, since the team at NP Digital has done their research and uncovered some promising...

You’ve probably heard that SEO is an ever-changing field, and you’re not wrong. What worked yesterday might not work tomorrow, but some remain important. One of those things? Backlinks. So, have you been wondering why your target keywords don’t get much organic traffic? Or why your competitors seem to always be a few steps ahead? The...

There is no argument that AI is faster at producing content than humans. That doesn’t mean that AI is always more accurate or even more efficient than human-generated content, though.   As our data will show, when it comes to AI vs human content, human content performs better.  In this post, I’ll first share the methodology and...

This blog is written by Alex Creek, Sr. Digital PR Lead at NP Digital. Every digital PR campaign is a result of an idea that’s bolstered by a newsworthy concept and sound data to bring it to life. Seems straightforward enough, right? There’s just one problem, though. In an industry with rising competition and PR professionals...