Rooted in a history of history and modernity, Jerry Lorenzo's Fear of God has carved out an image of American style. Within the Fear of God arm, the ESSENTIALS line remains the most widespread due to its casual interpretation of everyday sportswear and minimal styles, while still maintaining the brand's luxury-leaning core. So in the pursuit of American...

Oakley is no stranger to the art of scintillating sci-fi stories with the brand’s products appearing in movie blockbusters such as the X-Men franchise, Blade II, Terminator: Salvation, Transformers and more. Even its products are designed as if they’re from another world – the Over the Top, the Mars X-METAL and the Penny models are prime examples. Now...

Launched in 2018 by Lando Norris' father, Adam Norris, Pure Electric aims to redefine the luxury scooter market. While catering to riders worldwide, Pure Electric is proudly produced on British soil, taking its state-of-the-art designs to new levels. Adam Norris is joining his son's Formula 1 team, McLaren, for Pure Electric's most powerful collaboration...

?si=tmMFj6sQmKkFz21uSouth Korean indie band SURL is gearing up for a big year in music. In April, the band returned with its first single in two years, the edgy “Hypnosis.”SURL has now dropped a track called “ringringring,” taking on a more laid-back sound, fit for summertime with guitar riffs and drums backing falsetto vocals.The song was accompanied...

As BRED Abu Dhabi presented by Hypebeast made its highly anticipated return last month -- here’s a recap of what went down at the five-day event.Boasting everything from fashion to sports events, the festival offered five days of boundless energy that celebrated the best of East and West in Yas Bay, Abu Dhabi. With global vendors including Billionaire...

The sports world was just treated to an exciting week with the WNBA kicking off its season while the NBA and NHL had their respective playoffs wrap up their second round with several game seven showdowns. In the meantime, the world of sneakers has stayed busy with yet another week of much-anticipated releases hitting shelves this week thanks to adidas,...