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What Early Access to OpenAI’s Sora Has Taught David Droga About Creativity

CANNES, France--Ad veteran David Droga is one of the few people with the keys to OpenAI's text-to-video tool, Sora, and it's already reshaping how he thinks about creativity. "Not all creativity is worth saving," said the CEO of Accenture Song in a conversation at the Cannes Lions Festival with OpenAI chief technology officer Mira Murati....

Thu Jun 20, 2024 15:32
Why the US Is the Next Step in Wrexham Women’s Team’s Rise

The Wrexham AFC women's team connected with viewers through their stories on FX's Welcome to Wrexham, and their ascendant play took them to Wales' top-tier Adran Premier League. Now, their U.S. tour looks to use a bit of sports marketing to connect them to global fans and brands. Just two years ago, Wrexham owners Ryan...

Thu Jun 20, 2024 14:31
How Politicians’ Personal Brands Play Into an Election

Last April, Donald Trump sat for a deposition in the offices of Letitia James. The New York attorney general had filed a civil fraud case against the former president, alleging he'd inflated the value of his assets to secure favorable loans and tax benefits. In seven hours of testimony, Trump held forth about everything from...

Thu Jun 20, 2024 13:32
How Brands are Unlocking Customer Loyalty Through Data to Unleash Growth

First-party data might not be a sexy topic for a beach discussion, but it can help brands explore new opportunities for growth. Scaled data sets from customer loyalty programs can help brands find out more about their consumers' behaviors, getting under their skin and targeting them better than ever. ADWEEK editor in chief Ryan Joe...

Wed Jun 19, 2024 22:29
Think Globally, Act Locally: Marketing Tips from Diageo and NWSL

Artificial intelligence may continue to be one of the hottest topics at Cannes Lions and beyond, but an ADWEEK House session on Tuesday veered in a different, more sentient direction. And the CEO of Time magazine, Jessica Sibley, was there for it. "What I love about this conversation is we're not talking about AI," said...

Wed Jun 19, 2024 22:29
Globant Launches Globant Gut to Compete With the Big Consultancies

CANNES, France--Eight months after tech giant Globant acquired Gut, ADWEEK's Breakthrough Agency of the Year, the digital consultancy is making its first move to transform its creative and tech offerings. Globant is combining the agencies it has previously acquired, including Habitant, Ad_bid, KTBO, Vertic and Gut, into one Globant Gut Network, organized...

Wed Jun 19, 2024 18:30

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