The bundle wars have begun. Top line Today, Comcast announced the details of its upcoming bundle with Peacock Premium, Netflix's ads plan and Apple TV+, which launches next week. According to the company, the Xfinity StreamSaver, a.k.a. just StreamSaver, is available to Xfinity Internet and TV customers nationwide, who can add the bundle for $15/month....

Your Weekend Update is coming early courtesy of NBCUniversal. Top line Today, days after TV upfront week, NBCU announced the presenting sponsors for Saturday Night Live's 50th anniversary season, which include Allstate, L'Oreal Groupe, T-Mobile and Volkswagen of America. Between the lines 'Wicked' Start: How NBCU Kicked Off Upfront Week In addition...

Last year, Heineken introduced its lower-calorie light beer, Heineken Silver, touting a less bitter taste. Now, it is building on its "All the Taste, No Bitter Feelings" platform by reentering the Marvel Universe and resolving the bitterness between Deadpool and Wolverine. The brand released an ad ahead of the July 26 theatrical release of Marvel...

Netflix has a game plan for the National Football League. At Netflix's upfront event last week (its second upfront presentation and first time in-person), the company rolled out celebrities such as Mindy Kaling and Kate Hudson, announced that it will be taking its adtech platform in-house and gave further details on its upcoming NFL Christmas...

Jacques Seguela was one of the original Mad Men of France. His prowess as an adman produced notable and lasting campaigns for Citroen, Air France, Club Med and Louis Vuitton. Seguela was the founder of RSCG, which merged with Eurocom to create Euro RSCG, which became Havas. Now Havas is naming a Havas Health network...

Beneath the hype, retail media networks offer a unique set of tradeoffs to advertisers, according to new data from ad verification firm DoubleVerify. Brands see huge wins on engagement, but lower-than-average viewability. Retailers' owned-and-operated ecommerce sites, where onsite ads purchased through an RMN appear (such as a consumer packaged goods...