For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. This year’s analysis draws from an impressive 6.2 million first-party content registrations and offers...

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance...

It feels like our marketing planning and execution process is running faster than ever before. And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products.  But here’s the thing—assuming we know everything about our customers’ purchase motivations and the value they...

You’re at the point in your business where you’re looking to outsource support — whether it’s fixing an issue, auditing your current techstack, or attempting to scale — and you’re debating between hiring a consultant or an agency. There are many benefits to hiring both, however, there are some things you should first consider before making a decision....

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts.  But what are the specific ways that GTM professionals are using AI? And what...

With more and more people regularly using online platforms to search for the products and brands they engage with, it’s a given that businesses need to pursue the digital route to promote their brands and offerings. Luckily, video marketing has allowed companies to seamlessly engage prospective buyers while nurturing brand trust.  However, producing...