How Microsoft Retail Media (powered by PromoteIQ) helps retailers and advertisers comply with data transparency, accuracy, privacy, and security. Retail media has been growing rapidly in the past few years. According to eMarketer, retail media ad spending is predicted to reach $60 billion in the US alone by 2024 and is on track to increase by...

As the India Premier League (IPL) season is in full swing, it’s the perfect moment to dedicate this month’s seasonal spotlight to cricket—a sport that has undergone a remarkable transformation from gentleman’s game to global phenomenon. With over 2.5 billion fans worldwide, the sport is a universal symbol of competition and camaraderie, uniting...

At Microsoft Advertising, we’re always pushing the boundaries to help you achieve more with less. Our latest product updates harness cutting-edge technology to revolutionize the way you work. From Generative AI transforming search and advertising, to the global availability of Performance Max campaigns, we’re empowering you to work smarter, not harder. ...

Welcome to another edition of the Microsoft Advertising product roundup. At Microsoft Advertising, we’re committed to building the Microsoft Advertising platform with clients at the center. It’s not about what we want to build, it’s about what we think will make your jobs easier—and what you’re saying is essential to your success. For this month’s...

We’re thrilled to announce the winners of the 2024 Microsoft Advertising Global Partner Awards. The awards continue to honor and celebrate our winners’ remarkable journeys and lasting impact, showcasing their role as both changemakers and partners, in helping their clients and customers reach their full potential. The Microsoft Advertising Global...

The Cannes Lions International Festival of Creativity is the world's largest and most prestigious event for the creative communications industry. It’s a celebration of the best ideas, campaigns, and talent that shape the future of advertising and marketing. Microsoft Advertising is proud to be a sponsor of this festival again in 2024. We believe...