On the B2B Horizon: 2023 Priorities

Fourth quarter is almost upon us and 2023 planning should be ramping up. To make sure you have the inputs you need across your team, TechTarget’s BrightTALK folks are hosting [...] The post On the B2B Horizon: 2023 Priorities appeared first on TechTarget.

Sep 2022

Becoming a Sales Professional Series: Yes, I’m an English Major. And Yes, I am Perfect for Sales.

This blog is part of TechTarget’s “Becoming a Sales Professional” series that chronicles the different skills, attitudes and paths that top salespeople have applied to build successful careers in sales [...] The post Becoming a Sales Professional Series: Yes, I’m an English Major. And Yes, I am Perfect for Sales. appeared first on TechTarget.

Sep 2022

Preparing for a Cookieless Future – an EMEA perspective

This article is a summary of the webinar, ‘Tethering Brand & Buyer: Targeting your brand in a changing digital B2B space’ and is part of a series of content we’re [...] The post Preparing for a Cookieless Future – an EMEA perspective appeared first on TechTarget.

Sep 2022

Beware of Black Boxes. Look for Actionable Outputs.

Science fiction is one of my guilty pleasures (after golf that is). And with young kids, though I don’t have as much time to read for pleasure as I’d like, [...] The post Beware of Black Boxes. Look for Actionable Outputs. appeared first on TechTarget.

Aug 2022

Anonymous Still Means Anonymous – Sales Needs More

With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands [...] The post Anonymous Still Means Anonymous – Sales Needs More appeared first on TechTarget.

Aug 2022

Partner Success: Blending Strategy, Innovation & Marketing

There’s so much goodness to be gained simply by executing Partner Marketing really well (and if you think it’s easy, you must be new to the game!), but how do [...] The post Partner Success: Blending Strategy, Innovation & Marketing appeared first on TechTarget.

Aug 2022

MarTech & SalesTech: Opportunities at the Intersections

Accelerating digital transformation is impacting B2B organizations at both strategic and operational levels. We’ve seen many of our own customers working hard to accelerate their GTM evolution. Together, we’ve recognized [...] The post MarTech & SalesTech: Opportunities at the Intersections appeared first on TechTarget.

Aug 2022

Making Sense of Intent Data for Sales and Marketing Pros

Intent data promises different benefits depending on how it’s made, how it’s sourced and how you put it to use. Companies are adopting it for different reasons and solution providers [...] The post Making Sense of Intent Data for Sales and Marketing Pros appeared first on TechTarget.

Aug 2022

Why Account-level Insight Can’t Get You Where You Need to Be: Dependencies for Improving GTM Performance

With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands [...] The post Why Account-level Insight Can’t Get You Where You Need to Be: Dependencies for Improving GTM Performance appeared first on TechTarget.

Aug 2022

Intent to deprecate and remove: JavaScript

Blink has been a frequent source of innovation ever since it forked and a bold proposal on the Blink list today is no exception. We’re all about deprecation and removal around here, so Konstantin Nikitin’s idea created quite a buzz at Ajaxian HQ. Removing JavaScript will lead to significant performance improvements: — A lot of problems with inappropriate...

Apr 2015