Startups + Marketing + Geekery
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More posts and long-form are over here

In 2022 I started writing some longer articles as well as new blog posts. Because I wanted a new format, with more fine-tuning, special control over image processing, and a print-specific PDF, I created a new website: https://longform.asmartbear.com/ Please join me there!

Mon Jan 9, 2023 04:03
Who’s lying?

Click to RT (source) We had been flying for four hours, but both gas gauges still read “full.” I didn’t need a pilot’s license to know that couldn’t be right, nor to feel the rush of adrenaline in my gums at the thought of the engine sputtering to an eerie quiet death, propeller blades windmilling as we scream “mayday mayday”...

Sat Feb 26, 2022 21:27
What’s The Important Thing, that is powerful enough to override all your deficiencies?

Do you feel the crushing weight of the disadvantages facing every new company? No brand, no features, no customers, no money, no distribution, no search engine rankings, no efficient advertising, no incredible executive team, no NPS, no strategy. How do the successful startups rise above all that? Do they solve all those problems at...

Mon Nov 4, 2019 20:58
Capturing Luck with “or” instead of “and”

I won a fake stock market competition in elementary school.  I put all my money in a few penny stocks — where prices are less than a dollar, and because of their small denomination, their value (as a percentage) fluctuates wildly. Some days I had the worst portfolio, other days I had the best. The competition happened to end on an up-day. ...

Tue Oct 8, 2019 18:50
Kung Fu

Startup strategy is like Kung Fu. There are many styles that work. But in a bar fight, you’re going to get punched in the face regardless. I can only teach you my style. Others can only teach you theirs. This is my style. “MVPs” are too M to be V. They’re a selfish ploy, tricking people who thought they were customers...

Tue Feb 26, 2019 18:03
When “fits and starts” is the most efficient path

You roll down the windows and wear a helmet when you take your car to the track. This does not make me less terrified of a fiery death. The American Autocross champion was sitting in my passenger seat screaming at me to not let my foot off the pedal until I bounced off the RPM limiter. She was properly intense. I didn’t know what I was doing, but...

Wed Sep 19, 2018 17:37

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