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Thoughts on sharing, creating, analyzing and converting with social media.

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Why Transparent Email Stopped Working For Us and What We Do Instead

When I joined Buffer and opened my new Buffer email account for the first time, the email count read 200.  I was momentarily stunned. That was way more emails than I'd ever had in one place before. Usually, when you set up an email account at a new workplace, your inbox is empty at first – people don't yet have your email address and you aren't on a...

We’re Trying a 4-Day Workweek for the Month of May

As April comes to a close, and we look ahead to another month where our global team is living in various forms of lockdown and isolation, I decided that for the month of May, Buffer will operate under a 4-day workweek (at full pay) across the whole 89-person team.We’re in a period of time where there’s a layer of added anxiety and stress in all of our...

How We Hold an Engaging All Hands Meeting as a Remote Team

Many companies have a regular All Hands meeting. Generally, this is a company-wide gathering for all employees (‘all hands on deck’) to hear from the organization’s leaders and discuss the state of the company.At Buffer, the All Hands meeting is a key element of our communication and culture. As we grow, there’s an increased need to hear regularly from...

Snowmelt Meetings: Why I’m Meeting With My Team Even More Right Now

“When spring comes, snow melts first at the periphery, because that is where it is most exposed”Andy GroveThis quote comes from Andy Grove, Intel’s former CEO, and which I was reminded of in the most recent book I finished reading, Seeing Around Corners by Rita McGrath. The idea is that snow melts first from the edges, at the periphery. This is where...

Buffer Is Moving to a 4-Day Workweek for the Rest of 2020

In May, our entire team experimented with a 4-day workweek. The intention of this experiment was to help us all manage the stress and changes to routine caused by living through a global pandemic. We initially rolled out the 4-day work week experiment for only one month, with the main goal of reducing teammates’ stress. Happily, both survey results...

COVID-19: Social Media Management in Times of Crisis

These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. And we’re all in it together. In times like these, people look to each other, and to their communities to figure out how to respond. Over the last, 9 years, we’re very grateful...

Introducing Best Time to Post: Personalized Recommendations to Increase Your Reach on Instagram

Search “best time to post on Instagram” and you’ll find countless articles telling you when to post according to studies of a few million Instagram posts. We have written such articles ourselves. For a long time, we thought that’s the way to grow our reach and engagement on social media. But that is no longer the best approach. ...

Introducing Buffer + Shopify: Simplified Shopify reporting in your Buffer dashboard

One thing we’ve heard over and over is that logging into social media analytics tools can leave marketers feeling a little lost. Sure you can see the reach and engagement of your posts but how is this really impacting your business? Social media tools have been great at giving us social media metrics. But they terribly lack at providing us with...

How Brands Can Leverage Pinterest To Make Sales

Did you know: Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make purchasing decisions. Talk about buying power! Not only are Pinterest users making purchase decisions on the platform, 83 percent say they are making purchases specifically based on...

Why social commerce will rule social media in 2020

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. But if you look to today’s trends and the latest buzz, you’ll start to see the signs. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in...

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