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Thoughts on sharing, creating, analyzing and converting with social media.

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How HIKI Shifted Their Social Media Marketing Launch Strategy During COVID-19

HIKI, a newly launched genderless full body sweat brand, was set to reveal their DTC brand in March 2020, when the COVID-19 pandemic was in full swing. Despite the pandemic, HIKI decided to push forward with the launch by shifting its social media marketing launch strategy to suit the times we were living in. But how did they manage to do so?Read on...

Introducing boosted post insights: Compare organic and paid results at a glance

In just three simple steps, you can boost a post on Facebook and Instagram.Choose a postSelect an audienceSet your budgetThat’s how easy it is.As organic reach on social media continues to fall, businesses have started to invest more in social media advertising. For some businesses, that’s creating ads. For smaller businesses, the easier approach is...

Shareholder Update: Q2 2020 and July

Note: This is the quarterly update sent to Buffer shareholders, with a bit of added information for context. We share these updates transparently as a part of our ‘default to transparency’ value. See all of our revenue on our public revenue dashboard and see all of our reports and updates here. It's been quite the year and it's hard to believe that...

How Huel Uses Social Media to Reach an Audience of 400,000+

It all started with a mission. Julian Hearn wanted to create a business he was proud of — a business that was about more than profit; that did the right thing for the planet, for its staff, and its customers. That mission led to the launch of Huel. Huel offers nutritionally complete food, delivered to your door. It’s flagship powder product is made...

When We Need to Move Quickly We Work in Task Forces. Here’s How We Set Them Up

Making and communicating decisions across an organization can be a challenge anytime. Making decisions during a pandemic is a whole new level of challenge.When the impact of COVID-19 started to grow, we at Buffer, like many others, needed to move as quickly as possible, gather a lot of information, and make big decisions that would ultimately impact...

The Evolution of Product at Buffer and the Next Step: We’re Hiring a VP of Product

We've been building Buffer for coming up to ten years now. We’re currently a 90-person fully remote team with over 70,000 paying customers and $20M in annual revenue. We’re proud to be a leader in the space of social media management, and to operate long-term as an independent and profitable business.As a company, we’ve rallied around serving small...

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Remarkable brands are more than a logo. They are a collection of images and feelings and connections. (Often experienced through social media.)Take Nike for instance. When you think of Nike, you likely see movement, you feel momentum. You associate Nike with getting things done. This feeling is reinforced by all their imagery and of course by the iconic...

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Launched in April 2020, Jot Coffee, a newly launched DTC (direct-to-consumer) coffee brand, has quickly picked up steam as the new at-home coffee brand that delivers an exceptionally delicious experience, both in-person and digitally. But how did they manage to generate so much interest and excitement for their launch?Read on for a behind-the-scenes...

Why Transparent Email Stopped Working For Us and What We Do Instead

When I joined Buffer and opened my new Buffer email account for the first time, the email count read 200.  I was momentarily stunned. That was way more emails than I'd ever had in one place before. Usually, when you set up an email account at a new workplace, your inbox is empty at first – people don't yet have your email address and you aren't on a...

We’re Trying a 4-Day Workweek for the Month of May

As April comes to a close, and we look ahead to another month where our global team is living in various forms of lockdown and isolation, I decided that for the month of May, Buffer will operate under a 4-day workweek (at full pay) across the whole 89-person team.We’re in a period of time where there’s a layer of added anxiety and stress in all of our...

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