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5 Types of Content to Superfuel Your Snapchat Strategy

Anyone who works in social media will tell you that it doesn’t matter how much you like (or don’t like) change. It’s inevitable in our industry. Even if you’ve developed the most successful social media strategy on the planet, you’ll need to rethink and optimize in a matter of months. With Instagram’s latest algorithm update, for example, brands and...

Wed Apr 20, 2016 22:17
Contextual Email for Travel and Hospitality Marketers

The following blog was contributed by Amy Mullen, Senior Manager of Content Marketing at Movable Ink. Movable Ink helps email marketers make the No. 1 ROI channel work even harder with dynamic and contextually relevant content. They believe that marketing can delight, compel and engage. But all too often, that opportunity is lost with one-size-fits-all...

Wed Apr 13, 2016 17:48
Shoppable Instagram Feed Drives 120% Higher Conversions

Whether you’re looking for tips on how to transform your living room into a jungle oasis or seeking decor to actively add to your home, Domino has you covered. On Instagram, the brand—both a lifestyle publisher and an e-commerce platform—has grown their community to more than 600k followers. The channel now serves as a jumping-off point from beautiful...

Tue Apr 12, 2016 20:17
4 Ways Travel Brands Can Soar on Snapchat

The average Snapchat user’s Story is a visual diary of their day. Followers see what people are eating, wearing and where they’re staying, among other things. These visual moments can also be animated with filters, emojis and fun effects. The end result is an inside look into someone’s lifestyle, whether it’s funny, aspirational, clever, or promotional....

Fri Apr 8, 2016 22:35
Behind the Scenes With Curalate Support Engineers

When you think about working in client support, you typically picture sitting in a cubicle somewhere in a soulless office park, wearing a headset, and asking people, “Well, did you try turning it off and then turning it back on?” Let’s set the record straight: Support Engineering at Curalate is the complete opposite of that. First of all, I do wear...

Thu Apr 7, 2016 02:46
(Mis)Adventures in User-Generated Content

Visual channels of communication have changed how people discover, form opinions about, and shop for products. Inspiration is everywhere. In order to appeal to consumers, brand imagery now needs to encapsulate emotion, rendering the boring stock photo of yesterday—you know, that product on a stale, white background—less effective than ever. But why...

Thu Mar 31, 2016 00:57

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