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Experiment: I Tried to Get Shadowbanned on Instagram

The scariest story around the fire at Social Media Camp? The Curse of the Instagram Shadowban. Shadow banning is the first thing every social media marketer’s mind goes to when they experience sudden drops in engagement or reach. It’s a scary thought that all your great content might be secretly hidden from the very people you want it to reach. So...

38 of the Best Free Stock Photo Websites for 2021

You might be the most amazing social media manager in the world, with an impeccable social strategy and well-honed posting schedule — but that doesn’t mean you know how to take a picture. Maybe you should be looking into free stock photography instead. That’s okay! We’re not blaming you! We can’t all be good at everything. (For example: even Grammy-winner...

How to Use Pinterest for Business: 8 Strategies You Need to Know

Are you currently just using Pinterest to plan your dream vacation or find delicious-looking baked goods to try — or are you using Pinterest for business? If you aren’t doing the latter yet, it might be time to consider getting your brand on this visual platform. Pinterest offers businesses of all sizes a unique way to market themselves — as a visual...

How to Find Instagram Influencers that Work for Your Business

The world of social media is an ever-changing landscape. You can’t just create a profile and expect to grow your following organically. That’s why many businesses are turning to influencers for help in building their audience on Instagram, Facebook, Twitter, or other platforms. In the last few years, it’s become more common for brands to partner with...

Everything You Need to Know About Instagram Reels Ads

As the popularity of Instagram Reels continues to grow, so does its potential as a marketing and advertising tool. Fans of the TikTok-inspired format will be excited to know that Instagram Reels ads are now available on the platform. Instagram launched Reels globally in 2020. They are 15- to 30-second, multi-clip videos that can be viewed in the Reels...

Why Piggybacking on Your Brand’s Social Posts is Great for Your Career

Did your boss send you to this blog to try and turn you into an employee advocate? Don’t worry, we’ll make it worth your while. Employee advocacy is when a workforce promotes their organization, most commonly over social media. It’s been known to give companies major benefits, ranging from ad savings and improved brand sentiment to employee retention...

14 Customer Service Metrics to Track (Free Report Template)

Customer service metrics enable companies to track their support efforts in an on-demand, multi-platform world. While call centers aren’t yet a relic of the past, the days when customer service was only offered by phone or over a counter are long behind us. Customers expect to receive support wherever they look for it, from a company’s website to its...

How to Create a Facebook Business Page in 7 Easy Steps

If you have a business, you need a Facebook Business Page. With 1.82 billion daily active users, Facebook is simply not a social network you can ignore. Perhaps that’s why more than 200 million businesses use Facebook’s free services. That includes business Pages—yes, creating a Facebook Page is a free way to market your business. The good news is,...

How to Schedule Tweets to Save Time and Engage Your Followers

Scheduling Tweets can be a game-changer for your brand. That’s because when you schedule Tweets, you’re giving your audience a consistent stream of engaging content. (And that can help earn your brand new Twitter followers.) You’re also keeping up with your social media calendar without having to be in front of your computer to manually send Tweets...

The Beginner’s Guide to SMS Marketing: Everything You Need to Know

Gone are the days of single-channel marketing. Instead, marketers now have access to multiple contact points across various channels. And customers expect businesses to use all of them to offer the best experience. SMS marketing can be an effective complement to social marketing, allowing you to reach customers—and potential customers—in real-time...

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