Hootsuite Social Media Management

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How Hootsuite Integrates Our Paid and Organic Social Strategy

Organic and paid social—they’re the peanut butter and jelly of marketing. Together, they’re an unstoppable duo—a classic combination that can win over any crowd. Unfortunately, these two worlds often work in silos as separate teams or even separate departments. At Hootsuite, we know our social success is directly tied to our integration of paid and...

How to Find and Target Your Social Media Audience (Free Template)

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. Here’s a hint before we dig in: Your target audience is not “everyone” (unless you’re Google). Your task in defining your social media audience...

Instagram Hacks: 31 Tricks and Features You Probably Didn’t Know About

Wanna level up your Insta game? With these tricks and tools, you’ll be ‘gramming like a pro in no time. Table of contents General Instagram hacks Instagram hacks for photo and video sharing Instagram Story hacks Instagram bio and profile hacks Instagram hashtag hacks Instagram direct messaging hacks Bonus: Download a free checklist that reveals...

Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. They’ve gone on to inspire the rise of social activism including...

9 of the Most Important Instagram Trends to Watch Right Now

Like most social media trends, Instagram trends move quickly. And in 2020, change has been fast and furious, with a global pandemic, social uprising, and competitors, shaking things up. Trends make the difference between looking out of touch or ahead of the curve. That doesn’t mean you should throw your social media content calendar out the window....

The Road to Recovery: A Look at the Digital Future of Small Business 

With MSME Day just past us, we’re celebrating small businesses, the people who run them, and looking at the strategies they’re using to rebound from the impact of COVID-19. “They come into 66 from the tributary side roads, from the wagon tracks and the rutted country roads. 66 is the mother road, the road of flight,” wrote John Steinbeck of the migration...

The Complete Guide to TikTok Analytics: How to Measure Your Success

Social media is abuzz with TikTok’s explosive growth. And that’s why understanding TikTok analytics so important. Track the right metrics, and you’ll be able to tell hype from reality. If your brand is new to TikTok, analytics can take some of the guesswork out of content strategy. Insights available to TikTok pro accounts can inform everything from...

How to Design an Efficient Social Media Approval Workflow

Social media mistakes happen — but they don’t have to. Setting up an efficient social media approval workflow decreases the risk of publishing errors. And the risk of sending out content that is off-brand or low-quality also decreases.  Maybe it’s happened to you. You notice a spelling mistake after you’ve sent a Tweet. Or you’re called out for an...

The 2020 Instagram Hashtag Guide—How to Use Them and Get Results

Instagram hashtags can make or break your Instagram strategy. Use them correctly and you’ll get your posts seen by more people likely to be interested in your products or brand. But use the wrong and you can actually do damage, from annoying potential followers to get penalized by Instagram’s algorithm. To use hashtags for Instagram effectively, you...

How Hootsuite Integrates Our Paid and Organic Social Strategy

Organic and paid social—they’re the peanut butter and jelly of marketing. Together, they’re an unstoppable duo—a classic combination that can win over any crowd. Unfortunately, these two worlds often work in silos as separate teams or even separate departments. At Hootsuite, we know our social success is directly tied to our integration of paid and...

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