Does Saying “Link in Bio” Affect Your Instagram Post Performance? (Experiment)

Rumors have been swirling around the internet water cooler lately: Are posts that include the words “link in bio” in the caption less favored by the Instagram algorithm? As much as we love some juicy gossip here at Hootsuite HQ, we love cold, hard, social media facts even more. So we decided to do a little experiment, put this theory to the test and...

21h

How to Use Social Media for Small Business: 12 Simple Tips

If you have a business, you likely spend a lot of your time trying to dig up the latest social media marketing tips. And for good reason. There are now 4.2 billion active social media users—almost twice as many as there were just five years ago. Those users spend an average of 2 hours and 25 minutes on social channels every single day. Those nearly...

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Common Social Media Questions and Answers All Marketers Should Know

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day? Can social media...

2w

7 Ways to Design Your Instagram Grid Layout Like a Pro

Sometimes it’s nice to take a break from endlessly scrolling through your feed — and endlessly scroll through someone’s individual Instagram page instead. Welcome to The Grid. Lined up neat rows of three, each Instagram post suddenly is part of a bigger picture. A peek into a user’s soul… or at least their content strategy. And Instagram power users...

2w

Experiment: Do Tweets with Links Get Less Engagement and Less Reach?

Do tweets without links get more traction on Twitter? Hootsuite’s social media team had a hunch that they do. So they decided to test the theory to find out. I've been testing different types of tweets to see how they perform (in terms of engagement) from the @hootsuite channel. Our most successful posts BY FAR have been linkless posts. No CTAs,...

Jan 2021

LinkedIn Stories: How to Create “Water Cooler” Moments on Social Media

LinkedIn Stories is the career network’s latest pitch to reach a younger demographic. The feature could help your company reach that audience, too. Released in September, stories may be new to LinkedIn, but they’re not new to social media. First popularized by Snapchat, disappearing posts have been replicated as Instagram and Facebook Stories, YouTube...

Jan 2021

Good Social Marketers Just Prove Their Success. Great Ones Do This.

There’s no doubt that social media is one of the most important platforms for communication today. It’s how much of the world connects with friends and family, and stays on top of pop culture, news and the latest trends. More than half the people on this planet use social media. More people communicate through social than any other online channel....

Jan 2021

10 Unique Ways to Use Instagram Guides for Marketing

Instagram Guides is one of the latest features introduced by the app. It may have slipped under your radar with Instagram Live, Shops, Reels, a rearranged home screen, and a slew of other features introduced in 2020. Fortunately, putting things on your radar is precisely what Instagram Guides are for. In fact, if you want to stay on top of Instagram...

Jan 2021

Fleets: Everything You Need to Know About Twitter’s Disappearing Tweets

It’s common wisdom that the internet is forever. Country superstar Brad Paisley even wrote a song about it, for goodness sakes. But Twitter, with its new Fleets feature, dares to disagree. Rolled out to users worldwide November 2020, Fleets are a way to post content on Twitter that will disappear after 24 hours. Reactions so far have been… mixed....

Dec 2020

How to Link Instagram to your Facebook Page in 4 Easy Steps

Need to link your Instagram account to a Facebook page? You’ve clicked on the right how-to article. Since acquiring Instagram in 2012, Facebook has streamlined cross-app functionality for businesses and non-profits. The most recent update of Facebook Business Suite makes it possible for admins to manage everything in one place—from cross-posting to...

Dec 2020