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13 Social Media Analytics Tools That Do the Math For You

Wondering which of your social media tactics are working? Want to better focus your time, effort, and budget? You need a social media analytics tool. In this article, I’ll cover some of the best free social media analytics tools available, along with some paid options (for the true nerds who want to dive deep on the data and see real returns)....

Tue Feb 20, 2024 22:22
2024 Social Media Post Design Ideas and 100+ Free Templates

Great social media stands out, and eye-catching, engaging and creative design will help set you apart from the crowd. You’re not just any brand — you’re a cool brand, and your social media post design should reflect that. We’ve got the resources to help you get the most out of every post (that rhyme was by design), on Instagram, Facebook, TikTok,...

Tue Feb 20, 2024 21:20
17 Not-So-Secret Social Media Video Tips from Hootsuite’s Experts

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! (And no, it’s not because they forgot their ring light at home.) This blog shares some bright ideas and social video best practices you can use to light up your feed. We’ll illuminate the world of social media video...

Fri Feb 16, 2024 02:12
51 LinkedIn Statistics You Need to Know in 2024

LinkedIn statistics are the finger on the pulse of the professional world. They give us a glimpse into the trends and behaviors of millions of working professionals. Plus, they help us understand the impact of LinkedIn on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. As we enter 2024, let’s...

Fri Feb 16, 2024 02:12
How to Use Facebook Audience Insights for Cost-Effective Ads

Facebook remains the world’s largest social media platform. That means it has the largest potential advertising audience. But there’s no way you’re going to reach everyone on Facebook with your ads. And realistically, you wouldn’t want to. There’s no point in advertising your business to people who don’t care about the products and services you offer....

Mon Feb 12, 2024 21:17
13 Best Hashtag Tools for Analytics, Tracking, and More

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. The catch is that you have to use the right hashtags. Which...

Wed Feb 7, 2024 21:31

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