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How to Sell Products with Facebook Shops: A Guide for Marketers

15% of the social media users in the US use Facebook to shop, making it the second social network after Pinterest where they shop the most. This means the onus is on you to make buyers’ shopping experience as seamless as possible, which brings us to Facebook Shops. This is the latest Facebook update and, by far, the biggest jump into ecommerce after...

How to Send Instagram DMs from Your Computer (PC or Mac)

Staring at your phone’s tiny screen and typing on its tiny keys to reply to each Instagram DM you receive is not the most efficient way to interact with your customers. But those days are over. As of April 2020, any Instagram user in the world can send an Instagram DM online, from their PC or Mac, as well as from their phone. *Sliding into your...

21 Facebook Ad Tools that Will Make Your Job Easier

Looking for a list of the best Facebook Ad tools for your next campaign? It’s here. Whether you just started a Facebook Ads campaign or you’ve been running it for years, there are tools on this list you’ll want to have ASAP—even if you won’t use them right away. These tools will save you more time, money, and energy than you can even imagine. They...

Social Media Customer Service: Everything You Need to Do it Well

Social media customer service means using social channels to provide efficient and effective customer service and support. Customers expect to be able to reach out to brands on social channels for help—and get a quick reply. Let’s make sure you’re ready to help them when they reach out to you. Bonus: Read the step-by-step social media strategy guide with...

How to Manage Multiple YouTube Channels: Tips and Tools

Creating and managing multiple YouTube channels can take up a lot of time and energy. But it’s worth it if you want to make a splash on the most popular online platform amongst US adults. Source: Pew Research Center It also boasts a whopping two billion in monthly online users. What’s this mean? Multiple YouTube channels can help expand your reach...

New at Hootsuite: Instagram Stories Features, UX, Easy Social Listening

It’s been a busy few months here at Hootsuite and I’m excited to share the updates to the Hootsuite product that have been achieved while we also adapt to our new world of remote work. For starters, our customers will know that we recently released a whole new user interface. It was a key part of delivering a modern, cohesive, and seamless user experience...

How 2020 Changed Social Media: Checking In On Our Trends Predictions

As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. 2020 changed everything: the way we communicate, the way we shop, the way we greet one another. It also changed how we use social media. This blog post summarizes: Our 2020 social trends predictions that came...

How to Manage Instagram Followers Effectively and Efficiently

Wondering how to manage your Instagram followers? Not sure what it even means to manage your Instagram followers? You’ve come to the right place. But before we get started, know that managing your followers doesn’t mean trying inauthentic growth hacks like Instagram automation or buying followers. Those are just a bad idea. Always. Managing Instagram...

12 of the Best Link Shorteners That Aren’t the Google URL Shortener

For a human being, there are times when being short is patently not helpful: for example, reaching the infuriatingly high top cabinet in the kitchen where your partner keeps all the best snacks. (Popcorn! Just! Out! Of! Reach!) But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. Any long...

7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. A social media campaign is a series of coordinated activities aimed at achieving a specific goal over a set period of time, with outcomes that can be tracked and measured....

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