Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. The thing is, your own performance analysis is much more valuable when your marketing efforts are placed in the context...

We know, planning is not everyone’s favorite — but sometimes, putting a little bit of work into building a plan saves you a whole lot of work down the line. A social media calendar is the perfect example. It helps you organize your work, plan your content ahead and keep an always up-to-date bird’s-eye view of your social strategy. Keep reading...

WhatsApp is the most popular messaging app on the planet (with over 3 billion monthly active users) and can be an excellent tool for businesses. In fact, brands can create ads through WhatsApp Business and use WhatsApp for customer service to take advantage of the platform’s colossal community. But first, getting a good idea of how WhatsApp users...

If you’re a content creator or run a brand’s YouTube channel, you probably want more people to watch your videos. Of course, creating great content is important, but did you know other factors within your video determine who sees it and when? Like most search engines and social networks, YouTube uses a variety of elements to determine the placement...

Creating great TikTok content is one thing; getting people to actually look at it is another. But if you harness the power of TikTok hashtags, you’ll be set to conquer the TikTokosphere (a cool new phrase that is not taking off at the rate I want it to). Here’s how to master the fine art of the TikTok hashtag to ensure your TikTok marketing strategy...

Understanding the latest social media demographics is an important component of creating (or updating) an effective social media strategy. Use the information here to build buyer personas, plan your social ad mix, and determine where to engage your organic social media audience. Bonus:...