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How to Reduce Your Workload with a Facebook Auto Poster

Let’s face it. Facebook is just one part of your marketing strategy. You have so many other things to do, not to mention a life you want to enjoy. And you have only 24 hours in the day. That means it’s time to look at automating some of your Facebook marketing efforts. One of the first, easiest things you can do right now is start using a Facebook...

New at Hootsuite: Instagram Enhancements, Inbox Updates & More Apps

We’re approaching the end of 2020, and what a year it’s been. From the Australian bushfires to the COVID-19 pandemic, and the outcry against racial inequality resulting in the Black Lives Matter movement gaining global momentum, day to day life has changed for many of us. Our ability to connect authentically online has become more important than ever....

Why You Shouldn’t Post to All Your Social Media Channels at Once (And What to Do Instead)

You’re busy. Managing your brand’s multiple social networks can be challenging. We get it. So maybe you post to all social media at once to maximize efficiency. But here’s the thing: there’s a right way to post to all your social media networks at once and a less-than-right way. In fact, a sophisticated social media strategy doesn’t have to take a...

What is Social Media Automation? (+ 7 Tools That Will Make it Easier)

If you’re spending more time fussing with hashtags or answering DMs than brainstorming new content ideas or planning your long term social media strategy, you could probably use a shortcut. It’s time to consider social media automation. No, we’re not talking about trying to bump up your vanity metrics by annoying people with weird bot comments. We’re...

Content Curation: How to Do It the Right Way (Plus Tips and Tools)

Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. What is...

Live Shopping on Instagram: Everything You Need to Know to Get Started

Ever wanted to be the star of your own shopping channel? Good news: Instagram’s new Live Shopping feature is here to make you a shoppable star, baby! Live shopping has already made it big in China over the past few years on platforms like TaoBao — like, $170-billion-market big. Now, Instagram has launched its own Live Shopping tool, giving Instagram...

How to Create Beautiful Instagram Carousel Posts (Free Templates)

Instagram carousel posts are one of the most engaging formats on social media right now. Hootsuite’s own social media team finds that, on average, their carousel posts get 1.4x more reach and 3.1x more engagement than regular posts on Instagram.   View this post on Instagram   Have you...

How to Create a Successful TikTok Marketing Strategy

Considering TikTok marketing for your business or organization? You’re not alone. We polled more than 800 professionals on LinkedIn, and the results reveal that many are still thinking about it. The video app may not be a good fit for every brand, especially if your customers and TikTok user demographics don’t overlap. But many businesses have found...

FedRAMP Certification: What Is It, Why It Matters, and Who Has It

Hacked celebrity camera rolls. State-based cyberespionage. And everything in between. Data security has a huge range of applications. And it’s a major concern for everyone who uses or supplies cloud-based services. When government data is involved, those concerns can reach the level of national security. That’s why the U.S. government requires all...

Instagram Story Hacks: 20 Tricks and Features You Should Know

You’ve probably already pored over our Must-Try Instagram Hacks. (It’s a fun beach read, I totally get it!) Now, it’s time to master the fine art of the Instagram Story. It’s just basic math: If a picture is worth a thousand words, an Instagram Story post must be worth a million, right? And these Instagram Story hacks will make you the best Story-teller...

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