How to Create a Social Media Strategy in 8 Easy Steps (Free Template)

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure. In this...

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Social Media for Big Companies: 10+ Inspiring Examples

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Customers take for granted that big...

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Enterprise Social Media Management: 10 Tools and Tips You Need to Know

The world now has 4.33 billion active social media users, an increase of 13.7% in the last year alone. And nearly three quarters of those users (73.5%) either follow brands’ social channels or research brands and products on social media. Social media has become a critical marketing and communication tool for companies of all sizes. In enterprise social...

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What Is the Line App? Everything Brands Need to Know in 2021

The Line app is big in Japan. In the 10 years since its launch, Line has become the leading social platform in the country, with roughly 68% of the population on the app. Apart from YouTube, no other social network has been able to rival Line’s hold on the Japanese market. Line started as a mobile messaging app, but has since evolved into a “super...

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10 TikTok Tricks You Need to Know (Beginners Start Here!)

If you’ve got a funny sketch to share, a knack for dance moves, or just want to impress your cool teen cousin Vanessa, it’s time to familiarize yourself with some TikTok tricks. Because if you’re going to start a TikTok account, you may as well do it right. At this point, it’s clear TikTok is no passing fad in social networking. The app has more than...

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How to Make a Link Tree for Instagram in 5 Easy Steps

If you’ve come here looking for instructions on how to make a link tree for Instagram, you probably already know that Instagram has pretty restrictive policies when it comes to sharing links. The platform doesn’t allow adding links to feed posts, and “Swipe up” links in Stories are only available to larger accounts. The bio section is the only place...

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Google My Business Messaging 101 (Includes Examples)

Having a Google My Business (GMB) profile can be a great way for businesses of all sizes to boost brand visibility and get more customers. This free marketing tool from Google can be used to improve your SEO while providing customers with essential info about your business. But Google My Business can also be used for direct communication with customers....

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The Hidden Environmental Costs of Downsizing an Office: What We Learned

There’s no doubt that the pandemic accelerated a mass shift to remote work, the likes of which we’ve never seen before—and studies are beginning to support the idea that hybrid remote work models are here to stay. More than 20% of the workforce could work remotely three to five days a week as effectively as from an office, according to research from...

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9 Instagram Courses and Training to Boost Your Skills Fast (Free & Paid)

Looking for ways to boost your professional Instagram skills? Online courses are a great way to stay up-to-date on Instagram’s ever-changing updates and best practices. Whether you’re a seasoned Instagram expert trying to understand the latest algorithm change or wondering whether to switch to an Instagram Creator account or Instagram Business account,...

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Experiment: Do Photos With People Perform Better on Instagram?

No matter how religiously you follow updates to the Instagram algorithm, getting your posts in front of people isn’t going to do you much good if they don’t actually like what they’re seeing. Social media is ultimately for people, not robots — which means getting true engagement requires appealing to what people like. We already know that visually...

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