The Best Free Business Budget Worksheets

Keeping track of expenses as a business owner can be taxing. You have to document every detail to make sure you stay within your spending limits while promoting your products or services, delivering on promises, and developing new offerings. A business budget worksheet can help you stay organized. Having a template to work from will cut down on...

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What is a Data Warehouse? Everything You Need to Know

As a marketer or business analyst, you know that data is an important part of your success. And the way you store and organize your data will either make your job easier or harder. There are many ways that you can store data, one of them being data warehousing. This is an excellent option for businesses that need to look at a large amount of data...

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How Many Visitors Should Your Site Get?

Whether you’re working with an online business or a brick-and-mortar bolstered by an online presence, one question is destined to come up: how many visitors should your site get? Some tracking software makes it easy to gather metrics, but what does it all mean? A screen of numbers doesn’t magically transform into a successful marketing strategy and...

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Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search

Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority. But, while it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s actually more value...

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How COVID-19 Impacted Customer Service & What's Next [Data + Expert Tips]

We all know the importance of customer service for retaining customers and scaling a business — and it's only increasing in value over time. Consider, for instance, what happened when I called CorePower Yoga's customer service team last week to complain about an incorrect charge to my account. What could've been a stressful and frustrating experience...

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What Is First Contentful Paint? + An Action Plan to Improve It

If you could improve your website's performance by 10%, would you? Site performance scoring is a complex web of metrics, and First Contentful Paint (FCP) is just one factor Google considers when evaluating page load speed. Responsible for 10% of a website's overall performance score, FCP plays an important role in creating a positive user experience...

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What is Information Design + How It Can Help You as a Marketer

Think about the last time you flipped through a confusing instruction manual. Where does that piece go? How do these parts fit together? If the instructions are subpar, you get frustrated and wind up looking for an explainer video some random person posted online. If we can follow the storyline, we understand. If not, we get lost in the chaos. Information...

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Instagram Promotions: How to Create One in Minutes + 3 Best Practices

Instagram marketing can be a hit or miss. Especially as you start implementing your social media strategy, it might take a while for your posts to start performing well. When it does, your first instinct is to figure out what worked well and replicate it in future posts – a great move. What you can also do is boost your post to double down on its...

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13 Examples of Meme Marketing + 4 Best Practices to Follow

My social media feeds are made up of 90% memes. They're usually posted by people I follow but every once in a while, a brand will post a meme and add their own spin on it. When it's done right, those are the brands whose content I engage with the most. What was once considered a trend reserved for Millennials and Gen Z has now evolved into...

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Top 5 Reasons to Attend INBOUND 2021, According to HubSpot's Global Events Team

INBOUND 2021 — hosted with love by HubSpot — is a fully immersive, online experience that gives you access to transformative business trends, proactive conversations, and key actionable takeaways that future you will appreciate. INBOUND has been hosted by HubSpot for over ten years, and is one of the world's largest marketing conferences, attracting...

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