HubSpot Marketing Blog

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Everything Marketers Need to Know About Instagram Reels

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch. Both networks have solid benefits and...

5 Brand Partnership Fails [+Co-Marketing Mistakes to Avoid]

When you were in school, did you ever work on a group project? If so, you probably remember that some went well, and others weren't as synergistic. The same thing is true with brand partnerships. Sometimes co-marketing works because each brand pulls in a new audience and the two are able to learn from one another. However, this isn't the case...

The Power of Data Visualization Plus Examples of Good and Bad Visuals

It's no secret that data can be very powerful — when you can actually understand what it's telling you, that is. It's not easy to get clear takeaways by looking at a slew of numbers and stats. You need to have the data presented in a logical, easy-to-understand way so you can apply your learnings in an effective way. The human brain processes...

How to Create Social Media Buttons for All the Top Social Networks

Social media is an extremely valuable tool for promoting your marketing content. Additionally, embedding your social profiles on your website or blog posts can help increase traffic to your social networks, and ultimately create brand consistency across platforms.  But with so many social networks providing their own individual sharing and follow...

What is a Web Crawler? (In 50 Words or Less)

I don't know about you, but I wouldn't describe myself as a "technical" person. In fact, the technical aspects of marketing are usually the hardest ones for me to conquer. For example, when it comes to technical SEO, it can be difficult to understand how the process works. But it's important to gain as much knowledge as we can to do our jobs...

A Behind-the-Scenes Look into HubSpot's Newest Content Marketing Strategy (Part 1 of 3)

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. How do customers discover new products nowadays? Despite there being many ways of becoming aware of a product, there is a simple route to considering it for purchase. If you’re like...

How and Why You Should Run a Customer Panel for Your Marketing Team

As a marketer, we typically ask ourselves the following question at least a dozen times a day: "Would our prospects and customers like this?" Ideally, you'll use a mix of qualitative and quantitative data to arrive at the answer to that question. But one great place to know what your customers like (and love … and hate … ) is directly from the customers...

How to Make an Instagram Business Account

When I worked at a marketing agency, one of my duties was to create Instagram accounts for our clients who had never used social media before. More often than not, those clients soon realized how helpful Instagram could be for their business. With 140 million estimated monthly active businesses across Instagram, Facebook, and WhatsApp and over...

15 Key Performance Indicators to Help Improve Your Marketing

When I was cooking steak the other day, I had to use a meat thermometer to check and see if the meat was cooked all the way through. In other words, I had to look for an indicator to see how the cooking process was coming along. Marketing is fairly similar. As a marketer, instead of a meat thermometer, you're going to use key performance indicators...

How to Build a Brand Through Live Streaming [+ Examples]

Nowadays, it's critical you invest in a video marketing strategy to build brand awareness and expand your reach, particularly since so many people prefer watching video over other types of content. But even the most robust video marketing strategy often misses one key element: live streaming. Over the past few years, live streaming has become a...

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