The Quick & Easy Guide To Freezing Rows in Excel

Without freezing rows or columns in your Excel spreadsheet, everything moves when you scroll through the page, as shown in the gif below. This can be frustrating if you can’t always see key data markers that explain what data is what, like column headers or row titles. As with many things on Excel, there are tricks that help you make your spreadsheets...

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What Is An Email CTR? How to Calculate and Improve It

An effective email marketing campaign has the ability to strengthen your brand, engage existing and potential customers, and move them to action. At the very least, emails will keep you front and center in your audience’s mind. Since email is one of the more personal touchpoints you can use to build rapport with your customers, you have a greater...

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The Ultimate Guide to Performance Management: 5-Step Process and Best Practices

Peter Drucker once described customers as the "most important stakeholders." While this may be true, your customers are dependent on one thing. No, it’s not your product (though that’s definitely important). It’s actually your employees. Without your employees, products won’t get made, customers won’t learn about those products, and there will be...

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What is the LinkedIn Pixel — and How Does it Work?

Social media platform LinkedIn has more than 800 million members, and has carved out a niche for itself among giants like Facebook and Twitter for its ability to connect job seekers and employers across the globe. Less talked about, however, is the potential of this work-focused networking site for marketing, advertising, and sales opportunities....

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3 Types of Competitors to Watch (+ How to Find Them)

According to a 2020 survey, most businesses have an average of 29 competitors. Do you know who yours are? All businesses have competition — and knowing yours is key for innovating your products, services, and marketing strategies. But identifying the competition isn't always obvious. Some are direct, while others may take more time to uncover....

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"Tell Me About a Time You Made a Mistake": Best Answers and Examples

Behavioral-based interview questions can make anyone nervous, but proper preparation and understanding go a long way into acing the interview and securing the job. By prepping for some of the most common behavioral interview questions, such as, “Tell me about a time you made a mistake,” you can answer transparently and confidently. The key? Use logic...

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Employee Experience: What It Is and How to Improve It

From the moment someone applies for a job, to the moment they send their resignation letter to leave the company, they’ll experience plenty of connections and moments that determine their employee experience. Employee experience (EX) is not far from customer experience (CX). Just as a stellar CX drives loyalty and revenue, an excellent EX attracts...

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Everything You Need To Know About Performance Appraisals

As a manager, your ability to inform your teams about the successful high-impact behaviors they exhibit or skills that need further development is a critical practice in determining your business’ overall ability to reach its goals and find success. In this post, learn how a performance appraisal will help you give employees direction, the different...

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5 Instagram Highlight Covers to Inspire You [+ Steps To Make Your Own]

Today, your Instagram profile is like a mini-version of your website. Think of your profile page as your homepage and each tab as a different section of your website. Instagram Story Highlights serve as your navigation bar, each one points to a collection of Stories relating to a specific theme. You’ll find everything from "Meet the Team" and...

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How to Make the Most of AI Writing Tools, According to Bloggers

AI writing tools have come a long way since spellcheck. Today, bloggers and marketers use AI writing tools to generate short and long-form copy and speed up content production. But while AI writing software can assist in researching, outlining, and creating content, it's not foolproof enough to cut out human writers completely. According to bloggers,...

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