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How HubSpot Adjusted Our Reporting Process After GDPR Changed Its Cookie Consent Laws

This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. GDPR (General Data Protection Regulation) is an EU law that protects the personal data of EU users and regulates how businesses process and handle this data. GDPR has been around since May 2018,...

How to Master Website Personalization

In the summer, there's so many things I enjoy: The sun, the temperature, chilled drinks, BBC's Pride and Prejudice miniseries, but most of all … my summer subscription box. The seasonal subscription box I'm subscribed to gives me a little something extra to look forward to every couple of months, and the company has a knack for making me feel like...

Everything You Need to Know About Twitter Ecommerce Marketing in 2020

Twitter was one of the first social media platforms I ever joined, but it wasn’t nearly as fancy as it is today. Now, there are a variety of features you can use to take your ecommerce business to the next level. In fact, according to Twitter, its users are 2.7x more likely to purchase a product after seeing it on the platform. Partner with influencers...

5 Creative Ways to Use Social Media Data as a Source for Your Content

Creating powerful, newsworthy, and informative content is the goal, but it can be hard to achieve if it's not data-driven. After creating content for seven years, our team fully believes that having data as the driving element in your content campaign is the differentiator between good content and newsworthy, link-worthy content. Coming up with...

How to Succeed in Account-Based Advertising

Right now, Account-based Marketing (ABM) is the hottest B2B ticket in town — with 87% of marketers stating that it delivers better ROI than other marketing activities. While for many people it may be a relatively new strategy, it has in fact been around for many years in different guises. In fact, you might've already heard the term as Key Account...

Extended Marketing Mix: What It Is and Why It's Useful

Cooking is my favorite pastime. It's so much fun to find new recipes and learn about new ingredients. Plus, (usually) the results are delicious. Finding new recipes and ingredients is nothing short of delightful. One meal I love to make is grilled cheese — but not just any ole' grilled cheese. Instead, I use plant-based ingredients and add two condiments:...

23 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Believe it or not, driving traffic to your website — albeit challenging — isn't enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. In some cases, these optimization techniques might be as basic as...

A Look Back at How COVID-19 Impacted Businesses in Q2

Since COVID-19 was declared a global pandemic on March 11, businesses have had to reckon with its economic impact for over a full quarter. For the last several months, we've been publishing weekly cuts of data on core performance metrics, to provide business owners with useful benchmarks as they adapted to circumstances that were changing by the day....

How SEO is Different Around the World, According to HubSpot Content Strategists

In 2020, brands are increasingly growing global awareness with international marketing strategies. And, one major way they've driven traffic from different regions to their site is through international SEO. But, like any marketing campaign, SEO is not always a one-size-fits-all approach. In fact, every country is diverse, uses the internet a little...

How These 7 Companies Thrived During the Recession

In 2008, the Great Recession was all over the news. At 14, I didn't exactly know what that meant. However, I understood that my parents were struggling financially. While it was the first economic crisis I was old enough to remember, it isn't the only economic downturn we've seen, nationally or internationally. In 1997, there was the Asian financial...

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