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The Four Types of Research Design — Everything You Need to Know

When you conduct research, you need to have a clear idea of what you want to achieve and how to accomplish it. A good research design enables you to collect accurate and reliable data to draw valid conclusions. In this blog post, we'll outline the key features of the four common types of research design with real-life examples from UnderArmor,...

12 Resources for LGBTQ Entrepreneurs

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your...

Ryan Reynolds Offers A Glimpse Into AI-powered Marketing

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Artificial intelligence tool ChatGPT has been the center of debate online because there are still so many unknowns when it comes to using AI.  Is it ethical? Will it eliminate jobs? How can...

Will Marketers Continue to Use Twitter in 2023? [New Data]

With so many changes coming to Twitter, many wonder if marketing on the platform could be impacted in 2023.  While we at HubSpot can't say for sure what the future holds for Twitter, we surveyed over 100 marketing professionals to get their perspectives on whether they'd still use the platform going forward.  Here's what we found. Will marketers...

31 Influencer Marketing Stats to Know in 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space. Let's dive in. ...

The 10 Resume Mistakes to Avoid at All Costs

Are you in the process of updating your resume? Whether you're applying for a new job, switching industries, or re-entering the workforce after time away, having an up-to-date and polished resume is essential. But even the most experienced professionals make mistakes on resumes that can cost them the job. Here are 10 critical, yet often overlooked,...

25 Nonprofit Marketing Statistics for 2023

It’s tricky being a nonprofit marketer. You’re often left wondering if it’s okay to spend part of the money on marketing your fundraisers, or if you should just spend it all on the cause itself. However, marketing — especially for nonprofits — couldn’t be more vital for the betterment of your beneficiaries. By raising awareness and engagement,...

How Tabitha Brown Turned Social Media Videos Into A Lifestyle Empire

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Over the past decade, being a content creator has evolved from a side hobby to a viable career path.  While many content creators have made a successful pivot into entrepreneurship, creator...

How to Create a Curated Blog Post [+5 Free Blog Post Templates]

I'm going to let you in on a little secret: Not all the content you create has to be 100% original. Mind-blowing, right? And for you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? Now before some of you say "But content curation is lazy." and "Content curation is why there is so much stuff...

Tito's Vodka Enlists Martha Stewart for DIY January

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  Participating in Dry January? Martha Stewart has a few suggestions for how to use your Tito’s Vodka if you aren’t drinking it. The vodka company and lifestyle maven partnered to create “DIY...

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