Arise RevOps, the New Orchestrators of Customer Experience

I care about customers. Whether they're your customers, my customers, or my customers' customers, I want every one of them to have a good experience every time they pick up the phone to call a business, open a marketing email, or visit a website. It's what gets me going every morning. That's why I was thrilled in 2019 when I had the opportunity to...

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4 Content Types That Get Non-Organic Traffic, According to Content Strategists

Traffic is a low-impact word for most people but a high-impact word for marketers. Traffic can ultimately dictate success, whether it’s the number of leads that come to your website, visit your social channels, or watch your videos. There are two different types of traffic you can have, organic and non-organic, that can come from all over: email,...

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How Brands Creatively Hosted Virtual Offsite Meetings

As the world continues to move in a remote-first direction, it's important to consider how to make your company's in-person events remote-friendly. Even if you don't always do remote events, the remote option is great for anytime your team is spread around the world. But, a virtual offsite meeting? Sounds oxymoronic. How can you have an offsite,...

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5 SEO Success Stories to Inspire Your 2021 Strategy

Search engine optimization (SEO) may seem like a straightforward concept. You pick keywords related to your business, create content with those keywords, and you’re set to watch your site grow — a simple three-step process, right? Nope. While those are fundamental elements of SEO, it can actually be quite challenging to create a strategy that helps...

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Hulu Introduces New Ad Tool for SMBs: What Marketers Need to Know

Hulu gave us "The Handmaid's Tale," then gave us "Little Fires Everywhere." So, personally, I don't need another reason to love the streaming platform. But if I had a small business, I would have just gotten one. In July 2020, Hulu announced Hulu Ad Manager, a self-service advertising platform designed for smaller advertisers with limited budgets....

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6 Creative Strategies for Getting Traffic from Pinterest

Pinterest is an undeniably powerful opportunity to reach and convert new audiences. If you don't believe me, consider this: The platform has over 250 million users. And roughly 90% of those Pinterest users say they look at content on the network to make purchasing decisions. However, excelling on Pinterest versus using Pinterest as a strong distribution...

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How I Grew the HubSpot Podcast Skill Up Audience by 271% in Two Months

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. There are 72,000 new podcast episodes each day — which means there are five new podcasts made every six seconds. And, as of March 2020, there are a reported 1.9 million total podcasts,...

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The Most Annoying Types of Ads & What to Do Instead [New Data]

A 2019 Edelman study found that three out of four consumers avoid ads. In fact, 47% said they have changed their media habits to see fewer ads while others use ad blockers to prevent them altogether. The reasons why vary. Personally, I hate repetitive ads. For about a month straight, every time I would watch a YouTube video, I would see the same...

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4 Ways Brands Can Gain Awareness on Clubhouse [+Examples]

If you've been on social media, marketing news sites, or the HubSpot Blog lately, you might have heard about Clubhouse. The nearly one-year-old social media platform which allows users to drop into audio-only chat rooms has grown from 600,000 to 10 million active users in just a few short months.  Although the app is invite-only, more and more people...

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19 Best Practices for Webinars or Webcasts

Webinars are a highly effective tool for moving prospects along the sales funnel. After you’ve loaded them with product and industry knowledge, your prospects become warm leads who can then have fruitful conversations with your sales team. But here’s the thing: the content and execution of the webinar affect prospects’ experience and will impact...

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