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Warpath: Success of Paid Strategies

Strategy games are rising in popularity. Thanks to their captivating gaming experience, users are enjoying these kinds of games. One of these games, Warpath, captured our attention due to its mobile app marketing strategy. Utilizing paid channels in an aggressive way, this app is increasing its user base every day. With our Market Intelligence tool,...

How Headspace Combines ASO and SEO for Better Results

We all know that ASO can also be referred to as app store SEO. Therefore, we have some idea of how these two aspects of marketing are similar. Now, what is the true relationship between ASO and SEO and how should we be using this to better market our app? For a full-blown dive into […] The post How Headspace Combines ASO and SEO for Better Results...

Mobile Strategy Games: Creative Trends

Mobile Strategy games are becoming increasingly popular. As people are using their phones to game more than ever, mobile strategy games offer an in-depth experience that is hard to match. Thus, it is always possible to spot a strategy game amongst the best mobile games charts.  Creative advertising is central to most of these games’ […] The post Mobile...

App Store Keyword Optimization: Research 101

App Store keyword optimization is one of the most budget-friendly ways if you are thinking about how to promote an app. By finding the right keywords to include in your indexed factors, you can boost app download significantly.  App Store Optimization is the process of making your app more visible in the app stores. By […] The post App Store Keyword...

Streaming Apps War: Who’s Winning?

Am I the only one or are you guys binge-watching tv shows through TV streaming apps to keep yourself entertained? The streaming wars are ongoing and severe, with top streaming apps like Netflix, Hulu, Disney+, Amazon Prime Video, and HBO each competing for subscribers. It is an ever-expanding battleground. The streaming market is changing since […]...

Sleep Well!! is making their dreams come true

Sleep Well!! is making their dreams come true. This ragdoll game has recently experienced a leap in success by targeting the sleep apps with their title. With relatively few ads and this app is relying on their clever title and niche game category to get this success. There may be more to their strategy’s effectiveness […] The post Sleep Well!! is...

How Likes Shape Instagram 2021

Why are my likes down on Instagram? Is there something wrong with my content? Is there a change in the algorithm? These are the questions people have been asking themselves all of 2021. Likes in general have shaped the app market for Instagram and Instagram accessory apps in 2021.  No likes no problem? On March […] The post How Likes Shape Instagram...

Meditation Apps Comparison: How does Paid Strategy Affect ASO?

The Health and Fitness category is becoming more and more competitive thanks to people working out at their homes more than ever.. Meditation apps are one of the saviors of long stays at home, work-life balance and personal space needs.  While we see different kinds of meditation apps we also see really dynamic top charts […] The post Meditation Apps...

Buying an App: 4 Important Tips to Follow

If you are in the market to purchase an app/portfolio, then you need to read this tutorial. It will show you what you need to check, before you even start... The post Buying an App: 4 Important Tips to Follow appeared first on MobileAction Blog.

Genshin Impact: How Did it Become So Successful?

If you love playing open-world role-playing games, you’ve probably heard Genshin Impact. What makes this game differentiated is that you can suddenly switch between characters while you’re in combat. So, you don’t need to start with a single character and use a limited amount of skill set for the whole journey – you can use […] The post Genshin Impact:...

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