Keep Up With Your Competitors’ Latest Creatives By Eliminating Screen Time

Creative assets are the main ingredients that app campaigns use to create ads. The first thing that attracts attention for anyone to download an app is how interesting the creatives are. We’re human, and we all judge a book by its cover.  There are numerous factors determining success when it comes to promoting an app. […] The post Keep Up With Your...

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Creative Trends for Top Casual Games

Amongst all games, casual games might be the easiest to love and get addicted to because of the simpler game-play and narratives they offer. They target a wider audience. Anyone from a bored kid to an adult on their way to work can play them. Just kidding, please don’t game and drive 🙂 But there […] The post Creative Trends for Top Casual Games appeared...

Jul 2020

Top 10 Shopping Apps Worldwide for June 2020

The above chart shows the Top 10 Shopping Apps Worldwide in June 2020 for the App Store, Google Play Store, and both stores combined. Wish was the most downloaded app in Google Play Store and in Overall with nearly 12 million downloads. Following Wish are SHEIN and Pinduoduo.  Saying that shopping is at the center […] The post Top 10 Shopping Apps...

Jul 2020

Do Misleading Ad Strategies Work?

In the cut-throat world of games, it is definitely challenging to get your ads to be seen everywhere. If you are on any social media platform at all, you probably have come across Gardenscapes ads, more than once. If you couldn’t resist their constant ads and decided to download the game, you would know that […] The post Do Misleading Ad Strategies...

Jun 2020

Top 10 Music Apps Worldwide for May 2020

The above chart shows the Top 10 Music Apps Worldwide in May 2020 for the App Store, Google Play Store, and both stores combined. The apps are sorted based on their download numbers. Spotify is the most downloaded app in both stores, with around 10 million downloads. Youtube Music, being a relatively new competitor, followed […] The post Top 10 Music...

Jun 2020

Uncover Your Competitors’ In-App Ad Strategies with These Ad Intelligence Updates

In-app ads are the fastest way to get more downloads and increase your category ranking. Especially, if you have an app in a very competitive and volatile category such as Games, you probably know that investing in in-app ads is no longer an option. Yet, without the right tools and reliable data, it is quite […] The post Uncover Your Competitors’...

Jun 2020

Top 10 On-Demand TV Apps in the US for May 2020

The above chart shows the top 10 most downloaded on-demand tv apps for May 2020, in the App Store, Google Play Store, and both stores combined. The data is for the United States only.  YouTube was the most downloaded streaming app on the App Store and overall. And it has kept its place as number […] The post Top 10 On-Demand TV Apps in the US for...

Jun 2020

Ad Intelligence Has Now Over 5M+ Creatives

We are happy to announce that MobileAction has now surpassed over 5 million+ creatives in our Ad Intelligence database! We track over 50k+ Ad Publishers and 73k+ App Advertisers on our platform and adding approximately 500k+ new creatives every month. As a relatively young company, we are growing fast and dynamic with new solutions. With […] The post...

May 2020

Top 10 Games Worldwide for April 2020

It’s been more than 3 months since coronavirus became known to the world and most of the countries are still under quarantine. The remote lifestyle has become the new normal. However, getting stuck at home, away from human interaction makes people want a quick fix for their boredom. Games are the easiest and most entertaining […] The post Top 10 Games...

May 2020

Uber Eats vs DoorDash: A Complete Visibility Analysis

In our Visibility report update post and Visibility analysis post, we have talked about why visibility is a crucial step in ASO if you want your app to succeed. If you haven’t, you can give them a read to better understand.  Let us dive deeper this time by comparing two apps, and seeing just how […] The post Uber Eats vs DoorDash: A Complete Visibility...

Apr 2020