Monitor, Analyze and Reply to Your Reviews with MobileAction

You can now reply to reviews straight from MobileAction platform and manage the entire rating/reviews process:  Track all your reviews from Google Play Store and App Store in one dashboard. Find your strengths and weaknesses by rating score, date, store, and country by analyzing your reviews. Identify bugs, problems, and feature requests from your users...

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Keyword Optimization Made Easy

Keyword Optimization is a must to improve your organic rankings. But spending hours on it is a choice.  Let us show you a better option.  With our upgraded keyword tools, you can save time from chasing keywords and accelerate your campaign expansion. With heavy-lifting out of the picture, you can focus on your copy, creatives […] The post Keyword...

Jun 2022

Bring Organic and Paid Acquisition Together!

You all heard the age-old Paid vs. Organic discussion. And let’s face it, we all have our favorite.  Shine on organic, and you’ll balance your customer acquisition cost and give more breading room to paid acquisition. Nail down the paid acquisition, and you’ll experience fast and predictable growth.  But the reality is that you need […] The post Bring...

Jun 2022

What is product page optimization?

Apple’s Product Page Optimization (PPO) is among the recent exciting features for app developers and marketers. With millions of apps available on the App Store, it is getting more and more difficult to get noticed. That’s why using product page optimization would surely give you an edge over your competition. What is product page optimization? […]...

Jun 2022

Product Page Optimization: 3 Challenges and MobileAction Way of Solving Them

Product Page Optimization has vivified the organic traffic and boosted organic conversion rates for sure. However, the feature is still new and needs some time to reach its maximum potential. That being said, you don’t have to wait for updates to lift your marketing game to the next level. Let us show you the MobileAction […] The post Product Page...

Jun 2022

MobileAction is now SOC 2 Type II Certified!

We are proud to announce that today we got SOC 2 Type II compliance in accordance with American Institute of Certified Public Accountants (AICPA) standards for SOC for Service Organizations also known as SSAE 18.  What is SOC 2 Type II Certification? SOC 2 is a voluntary compliance standard for service organizations, developed by the […] The post...

Jun 2022

Hit your Mobile Growth Targets with MobileAction’s Free Forever Plan!

We’re thrilled to announce that MobileAction’s Free Forever Plan is now available! MobileAction is now offered free for you all to: find out which keywords your competitors are bidding on, and never miss an opportunity. monitor your keyword performance, and discover new keywords to rank your app higher. analyze which ads and ad networks are […] The...

Jun 2022

Homescapes Ad Analysis: False Advertising in the Right Way

In the world of mobile games, there have been various questionable practices for quite some time, all in the name of profit and immediate mobile user acquisition. On any social media platform, you have most probably come across such intriguing ads for a mobile game that you want to download eventually. Then, you’ll notice that […] The post Homescapes...

May 2022

How to Design Better Creatives for your Mobile Game with User Motivations

We won’t tell you how tough the competition is in the gaming category. You already know that. And we certainly won’t tell you how important it is to have an effective ad campaign in the gaming category. You know this one, too. What you may not know is that you need to leverage user motivations […] The post How to Design Better Creatives for your Mobile...

Apr 2022

Contextual Ad Targeting: Building Effective Ad Campaigns in the Post-IDFA World

Due to changes on digital privacy policies which started with the deprecation of IDFA and similar changes on the way for Play Store, serving personalized ads became harder, making app marketers seek more effective and sustainable ways of  driving growth. Even though users’ ATT opt-in rate is around 21%, app marketers can still target theDue […] The...

Mar 2022