A/B Testing in Mobile Apps: Google Play vs App Store

“A/B  testing should be the same for both Android and iOS apps. How different can it be?” This assumption may have popped into our minds several times in the process of learning how app store testing works. But truth be told, they are two very different things. Learning the specifications of different platforms will allow […] The post A/B Testing...

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In-App Events For User Acquisition and Engagement

With iOS 15, Apple is providing digital marketing experts with a brand new feature to promote their events. We will try to bring you the most important features that will be coming with In-App Event Cards. After reading this article, you will hopefully be able to utilize this feature in the best way possible to […] The post In-App Events For User...

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Maximize Click-Through Rates with our Creative Sets Feature!

Who is your right-hand man when it comes to conversions? The answer must be a well-optimized, effective product page, right? Moreover, creative sets are getting more and more important with the introduction of custom product pages in iOS 15. If you customize your product pages, you can reach out to the right audience with the […] The post Maximize...

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iOS 15 & Customer Oriented App Marketing

The App Store is changing. As announced in yesterday’s Apple Event, iOS 15 will be available to the public on the 20th of September.  In addition to the cool features in Apple devices, iOS 15 is perhaps one of the most significant software updates ever as it brings major changes to the App Store as […] The post iOS 15 & Customer Oriented App Marketing...

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Top 10 Mobile Games in US August 2021

Mobile gaming apps are probably the most loved ones by both developers and users. As a result of this love, the number of gaming apps increases every single day in both app stores. And of course, this increase also brings some changes to our list of Top 10 mobile games.  As you can see, neither […] The post Top 10 Mobile Games in US August 2021 appeared...

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New App Store Policies and Why They Are Important

We all know that the App Store is a bit more strict compared to other platforms such as Google Play. While this is regarded as over-controlling by many, some people hold the belief that strict rules are the only way to maintain an optimal user experience. With a new Apple settlement between developers and the […] The post New App Store Policies and...

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Ad Analysis: Tile Master – Classic Match

Have you ever heard of the saying that three is a crowd? Today, we are going to clean up the threes with a match-three puzzle game called Tile Master and talk a little about their paid mobile app user acquisition strategies.  Let’s start by stating that they are among the top advertisers list for the […] The post Ad Analysis: Tile Master – Classic...

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New Google Play ASO Rules: What to Expect

We have already talked about how Apple is going to change its ASO game with iOS 15. Now, big changes are coming to the Play Store and the game of Google Play ASO is about to change. As we all know, Google Play Store harbors a lot more apps than the Apple App Store. One […] The post New Google Play ASO Rules: What to Expect appeared first on MobileAction...

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Top Advertising Apps in the US August 2021

Rene Descartes once said that “I think, therefore I am.”. As mobile app marketers, you should say that “I advertise, therefore I am”. Without mobile app advertising, it will be difficult to build a strong presence in the app markets. And the right kind of advertising can only be achieved with a good understanding of […] The post Top Advertising Apps...

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Never Miss a Competitor’s Mobile Ad Creative Again!

It is hard to keep up with a competition you don’t know much about. That is why we want to track our competitors. We want to know what they are doing to increase app downloads and which mobile ad creatives they are using to attract more users. In this sense, from user acquisition managers to […] The post Never Miss a Competitor’s Mobile Ad Creative...

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