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CMO Today

CMO Today is a new offering from the Wall Street Journal, helping marketing executives discern who and what matters in marketing today.

Latest articles

CMO Today: One Brand Balks at Programmatic

Here’s your morning roundup of the biggest marketing, advertising and media  industry news and happenings. Send tips, suggestions and complaints to mike.shields@wsj.com SIGN UP: CMO Today, straight to your inbox:http://on.wsj.com/CMOTodaySignup PROGRAMMATIC BACKLASH: In digital advertising, it’s been considered a “not if, but when” question regarding...

CMO Today: The New TV Season Begins

Here’s your morning roundup of the biggest marketing, advertising and media  industry news and happenings. Send tips, suggestions and complaints to mike.shields@wsj.com SIGN UP: CMO Today, straight to your inbox:http://on.wsj.com/CMOTodaySignup NBC’S LOOSE RATINGS GRIP: NBC has won the ratings race in the 18-49 demographic the last two seasons. So why...

Can Virtual Reality Become a Mass Marketing Play?

Bloomberg News For a marketer, virtual reality technology can bring consumers to faraway places, add an immersive element to a product demonstration or bring a new experience to life. While such virtual reality campaigns can offer visually stunning experiences – Gatorade and Ocean Spray are among the brands that have recently incorporated the technology...

Facebook’s ‘Like’ Button Another Casualty of Ad Blockers

Associated Press There’s a little-noticed casualty of the new ad blockers for Apple devices: Facebook ’s “like” button The ad blockers prevent most advertisements from appearing on Web pages on mobile devices. They’re designed to shield users from potentially annoying ads, but also to enhance users’ privacy because many ads include tiny bits of...

Developer Pulls ‘Peace’ Ad Blocker From Apple’s App Store

Peace, which promised to block ads and trackers, sat atop the app store’s paid-app ranking. Apple App Store Less than 48 hours after the “Peace” mobile app was released–and rapidly hit the top of Apple’s chart for paid apps–its well-known creator pulled the advertising blocker from the App Store over pangs of conscience. Marco Arment, a popular...

How Instagram Could Become an $5 Billion Business, But Not Much Bigger

Getty Images Instagram, the photo-sharing app, is ramping up its advertising, and one prediction came in Friday about just how much money it could generate for its parent company, Facebook Inc. The answer: a significant but not necessarily game-changing amount for Facebook, the social-media giant. Facebook purchased Instagram in 2012 for what...

How Broadcasters Are Marketing Their Fall Shows — On and Off TV

The new fall TV season begins next week, but you probably already know that given the immense marketing push networks are making across billboards, social media and, of course, television. Like all marketers, networks are grappling with changing viewing habits. Reaching potential viewers means networks have to get more creative than ever before. The...

Facebook Is Putting More of Your Data Into Its Ad-Relevancy Machine

Associated Press Facebook Inc. will begin tailoring the ads you see based on your use of the “like” button and similar features on millions of Web pages. It’s the latest in Facebook’s effort to deliver ads it says are relevant to your interests. Those ads are based on your profile, the Pages within Facebook that you like, your Web-surfing habits...

Snapchat Is in Fashion With Burberry

Snapchat will show Burberry’s fashion show, from backstage to the front row. Getty Images The latest trend to hit fashion week is Snapchat Inc. British luxury-goods house Burberry Group PLC said Thursday that it will debut its latest collection on Snapchat a day before it hits the runway at London Fashion Week. The Snapchat broadcast, which starts...

CMO Today: The Dolans Cash Out

Here’s your morning roundup of the biggest marketing, advertising and media industry news and happenings. Send tips, suggestions and complaints to steven.perlberg@wsj.com SIGN UP: CMO Today, straight to your inbox:http://on.wsj.com/CMOTodaySignup CASHING OUT: It’s the end of an era in the cable world, as the Dolan family cashes out its controlling stake...

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