Flawed Products Harm – A Framework to Respond

Technology products are embedded in every aspect of daily life from homes, cars, phones, schools, workplaces. They’re in entertainment, healthcare, safety, and beyond.  While technology is often billed as making things easier, faster, cheaper, and fairer, it can cause harm at scale.  People face frustration, harassment, financial loss, physical harm,...

3w

Forget the Trail of Breadcrumbs

Enterprises often have a simplistic understanding of navigational structures in UX Design. Companies shy away from messing with known organizational schemas for fear that their users or customers will become confused and run away. We don’t give our users enough credit. As a result, most software navigational structures either reflect hierarchical...

3w

Flawed Products Harm – A Framework to Respond

Technology products are embedded in every aspect of daily life from homes, cars, phones, schools, workplaces. They’re in entertainment, healthcare, safety, and beyond.  While technology is often billed as making things easier, faster, cheaper, and fairer, it can cause harm at scale.  People face frustration, harassment, financial loss, physical harm,...

4w

Forget The Trail Of Breadcrumbs

Enterprises often have a simplistic understanding of navigational structures in UX Design. Companies shy away from messing with known organizational schemas for fear that their users or customers will become confused and run away. We don’t give our users enough credit. As a result, most software navigational structures either reflect hierarchical...

May 2021

Architecting Your Future: Conquering Imposter Syndrome

Imagine walking into a packed conference room (or jumping on a zoom call) for a meeting on a pressing topic. As you find your seat, you start to feel like the temperature is rising and your heartbeat quickens, your mind races through the questions that could be thrown your way. The meeting starts and things begin on a good note. The discussion is moving...

Apr 2021

Taxonomies: Connecting Users to Content

Taxonomies may be thought of as hierarchies of categories to group and organize information to be found when browsing, or as a structured set of terms used to tag content so that it can be retrieved efficiently and accurately. Sometimes the same taxonomy may serve both purposes, and sometimes two different taxonomies are used, one for each purpose,...

Apr 2021

Focus on Usage Maturity: Part III

Using a Usage Maturity Matrix to Make Design and Strategy Decisions Early Foundations You may recall from earlier installments in this series, that usage maturity is a measure of users’ comfort and familiarity with, and degree of use of, a product, process or place.   During our master’s capstone research at Kent State, my project...

Mar 2021

A Digital Response to the Pandemic

In March 2020, the pandemic stretched across Europe to the UK and Ireland. As the governments of Northern Ireland and the Irish Republic began reporting cases of a deadly new coronavirus strain, both health services began to organize expert teams to take on what would be the biggest threat to public health in generations. At Big Motive, we have...

Dec 2020

Customer Experience during a Pandemic

Global pandemics are a challenge for everyone. Customers look to institutions and businesses they already trust for answers. Meanwhile, companies must scramble to figure out the best way to maintain excellent Customer Experience (CX) during unprecedented times. No matter what the economy does, you can take some proactive steps to ensure your...

Nov 2020

Usability Testing Guide

Usability testing is a core component of User Centered Design and can be used at any stage in the process. It provides valuable insight into the mind of the user, giving us a better understanding of users’ mental models, and it helps to highlight issues that might negatively impact the experience, while also pointing to solutions. If you are new to...

Nov 2020