SMX advanced is going to be virtual and completely free in 2022. I’ll (Brad Geddes) be involved in several aspects of SMX. Day 2 Keynote: Finding the balance between creativity and automatio I’ll be presenting the day 2 keynote on Finding the balance between creativity and automation. I’ll dive into utilizing machine learning while still maintaining...

In another blow to advertisers, Google decided in September to limit the amount of query data they would share with advertisers. There are many problems with this change, and much has been written about it, so I don’t want to rehash all the problems like some companies losing 80%+ of their query data. After being asked many times all the reasons I...

It’s been a while since I’ve done an update due to how insane the world is these days. Today, I’m going to cover 3 items. • Advanced Google Ads Workshop updates • Writing Compelling PPC Ads during the Virus • Google Ads Audit Availability Google Ads Workshop Updates Due to the virus, we’ve had to cancel many of the Google Ads workshops this...

We have the 2020 Google Ads Workshop scheduled finalized along with the updated agenda. Here’s our 2020 Schedule: DateLocationInformation February 21, 2020San Jose, CAMore Details & Registration March 17, 2020Munich, GermanyMore details & Registration May 18, 2020London, UKMore details & Registration June 8, 2020Seattle, WAMore details...

I’ve been primarily writing at Adalysis these days, our award winning PPC Management software. For the last few months, we’ve been writing a huge series on PPC KPI Monitoring. It’s highly read and not one to miss out, so I’m adding a reminder to the bgTheory blog to make sure you see it Here’s the story so far: How to Turn Complex PPC Data into...

The next Google Ads Workshop will be in Berlin on October 2nd the day after SMX Advanced Europe takes place. For this event, we’ve slightly modified the workshop topics, and are listing them below. If you want to see more details about the workshop and SMX Advanced, you can view them here. The Buyer Journey We start the day looking at how people...