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Moz, a Seattle-based search engine optimization company, serves as a hub for search marketers worldwide, providing education, tools, resources and paid services.

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The Theory Behind Ranking Factors — Whiteboard Friday

Posted by rjonesx.Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them. ...

What Shifts in Product Demand Mean for SEO

Posted by SabrinaBombergerIf you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. After all, the needs of the entire world have changed in some capacity. It makes sense that purchasing habits have, too. This shift in demand might require an equal...

How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization

Posted by AnnaleisMontgomeryWith businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet. This post will offer a guide...

How to Prioritize Your Link Building Efforts & Opportunities — Best of Whiteboard Friday

Posted by randfishWe all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In this popular Whiteboard Friday originally published in 2017, Rand Fishkin builds out a framework you can still use today to streamline and simplify the link building process for you, your teammates,...

How to Choose Google My Business Categories (With Cool Tools!)

Posted by MiriamEllis Image credit: Danny Sternfeld In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you select? Our recent State of the Local SEO Industry 2020 survey found that, out of all factors, GMB elements...

Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

Posted by izzismithGoogle Search Console is by far the most used device in the SEO’s toolkit. Not only does it provide us with the closest understanding we can have of Googlebot’s behavior and perception of our domain properties (in terms of indexability, site usability, and more), but it also allows us to assess the search KPIs that we work so rigorously...

How to Create 10x Content — Best of Whiteboard Friday

Posted by randfishHave you ever tried to create 10x content? It's not easy, is it? Knowing how and where to start can often be the biggest obstacle you'll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out. Click on the whiteboard...

How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More

Posted by amandamilliganAs you might imagine, it’s not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + digital PR, the benefits are massive: High-quality backlinks to your site A significant boost in brand awarenessAn increase in your brand’s authorityImproved relationships with...

Page Authority 2.0 Is Coming This Month: What’s Changing and Why

Posted by rjonesx.Hey folks, I'm Russ Jones, Adjunct Search Scientist with Moz, and I'm proud to announce that this month we’ll be releasing a terrific update to our metric, Page Authority (PA). Although Page Authority hasn't attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA,...

Title Tags SEO: When to Include Your Brand and/or Boilerplate

Posted by Cyrus-ShepardIf your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. Should you include these elements in your titles automatically? To be fair, most sites do. Alternatively, could it help your SEO to actually...

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