For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Uncertainty overshadows the war for talent and worries about increased competition. Conflicts across the globe, mixed economic signals and political instability add smoke to a marketplace that’s...

Having great content is imperative to having a successful marketing plan.  Content drives leads and can expand a firm’s reach into untapped markets. But how should you go about choosing what you write about? This process starts with developing Issues and Topics. And even before you can do that, you should start with research. What challenges are your...

As social media has surged in popularity it was probably inevitable that professional services firms would begin to include it as a part of their marketing strategy. But is it effective? What are the key benefits? How do you develop a strategy? These are some of the questions we will address in this post. Let’s start by defining what a social media...

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy. When they are well-organized, promoted...

Should guest blogging be part of your online marketing strategy? The answer is a resounding yes. Why does guest blogging matter? Because guest blogging is a high-impact offsite SEO strategy that can help you get ahead of competitors trying to reach the same audiences. Too often, digital marketers focus on tactics to optimize a website. What they...