Professional Services Marketing Today

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4 Tips for Onboarding New Employees in a Virtual World

Onboarding! The word sparks feelings of joy as it evokes the beginning of something new. A new teammate, a powerful fresh start and a clean slate. However, with great power (and joy) comes great responsibility. You’ve just deemed this person worthy of joining your team and company. Now it’s your job to ensure they feel welcome, know what they’re doing...

An Introduction to Partnership Marketing

There’s one constant in marketing, everything changes. Just think about how many kinds of B2B marketing strategies exist today: Affiliate Agile Behavioral Content Direct Drip Inbound Local Mobile Multichannel Word-of-mouth The list is seemingly endless and trying to keep up with the growing list of techniques can be challenging....

Is Your Website Scaring Away Top Talent?

We often imagine our most common website visitor is a potential prospect who is checking out our service offerings, reading through our thought leadership content, and exploring the profiles of our experts. And while this is largely true, for many professional services firms there is another substantial group of users spending time on your website —...

Business Development Team Structure

New business is the lifeblood of any professional services firm. New clients and new work from existing clients drive a firm forward and provide opportunity for both professional and business growth. But for many firms, bringing in new clients can be a major challenge. They simply don’t have the business development team structure to support steady,...

Digital Communication Tools: Increasing your firm’s internal and external engagement in a time of rapid change

The professional services marketplace is changing. Firms are realizing that engaging and collaborating virtually is not only possible, it’s essential as a key driver of business growth. They have started adapting to the extreme shift toward remote work and are developing a stronger understanding of digital communication tools and strategies. For over...

Accounting Firms Should Change Their Business Models Now – Six Reasons Why

This year will certainly be remembered in history as “The Year of Adaptation.” There has never been so much purposeful change and adjustment. But that is not one of the reasons to seriously consider adjusting your accounting firm’s business model. There are six very compelling reasons to make business model changes that come from a new, ground-breaking...

Strategic Design in the Professional Services

The most noticeable part of any rebranding initiative is the visual identity—that striking new logo, fresh palette of colors, vibrant photography and appealing marketing collateral that turn heads and inject new life into old businesses. So why do so many professional services firms that undergo a rebrand separate their visual brand process from their...

Strategic Marketing: 10 Marketing Strategies that Work – part 2 [Video] – copy

Marketing is one thing, but strategic marketing really allows professional services firms to get traction in the marketplace because it allows them to take advantage of their competitive advantage. So, in this two-part video series, Liz Harr sharesthe remaining five of the top 10 strategic marketing tactics that professional services firms can use. ...

Why You Need a B2G Content Marketing Strategy

How much of $597 billion does your firm need to be successful? For many companies, even a small percentage of that is a windfall. It’s no wonder that organizations invest significantly into efforts to secure contracts with the Federal government. But while many companies have mastered the capture and business development processes endemic in government...

Reallocate Your Conference Budget Without Sacrificing Quality Content

Change is a constant in our world. One day you’re minding your own business planning your tradeshow or annual meeting, and the next day you’re dealing with a worldwide pandemic. As some communities in the United States begin to hold events and gatherings, you may be feeling the pressure to plan for your next trade show or annual meeting. After all,...

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