Signal vs. Noise

Signal vs. Noise

Latest articles

Demand Side Sales 101, a new book on sales by Bob Moesta.

Bob Moesta is a dear friend, mentor, and all around original thinker. He’s helped me see around corners, shine lights on things I didn’t know were there, and approach product development from unusual angles. Every time we talk, I come away inspired and full of optimism. So when he asked me to help him with something, I jumped at the chance. In...

Options, Not Roadmaps

Since Shape Up came out, many people asked some version of this question: I understand you make bets six weeks at a time. But how do you plan in the longer term? Don’t you have some kind of a roadmap? The short answer is: no. We don’t have roadmaps. We think about what to do at the timescale larger than single bets, but we do it in a different...

Inside a CODE RED: Network Edition

I wanted to follow up to Jeremy’s post about our recent outages with a deeper, more personal look behind the scenes. We call our major incident response efforts “CODE REDs” to signify that it is an all-hands-on-deck event and this definitely qualified. I want to go beyond the summary and help you see how an event like this unfolds over time. This post...

Three Basecamp outages. One week. What happened?

Basecamp has suffered through three serious outages in the last week, on Friday, August 28th, on Tuesday, September 1, and again today. It’s embarrassing, and we’re deeply sorry. This is more than a blip or two. Basecamp has been down during the middle of your day. We know these outages have really caused issues for you and your work. We’ve put...

How Basecamp Became a 100% Remote Company

Moving is never fun. It’s bad enough when it’s your stuff, but ten years of stuff at an office you only spent two years in can be daunting! I’m Navid, and part of my job at Basecamp the last two years has been taking care of our office in Chicago. As folks outside of Basecamp learned of our impending office closure, I began to get some questions. The...

We’re hiring Rails programmers

We have two rare openings on our Core Product team for Rails programmers. We’ll be accepting applications for the next two weeks, aiming for a flexible start date in October. We strongly encourage candidates of all different backgrounds and identities to apply. This is an opportunity for us to bring in a different perspective and we’re eager...

Remote work is a platform

Back in the mid-90s, just as Netscape Navigator was giving us our first look at what the visual internet could be, web design came in two flavors. There was the ultra basic stuff. Text on a page, maybe a masthead graphic of some sort. Nothing sophisticated. It often looked like traditional letterhead, or a printed newsletter, but now on the screen....

Take a video tour of HEY

Heard about HEY, but haven’t had a chance to check it out yet? In this 37-minute video, I walk through the big ideas, the philosophical underpinnings, and the specific features that make HEY a truly new take on email.

Spy pixels are evolving like malware, so HEY’s adapting

We knew that spy-pixel pushers might go down the rabbit hole of escalation once we gave HEY users the power to defend themselves. Just like virus and malware makers are constantly trying to defeat anti-virus and other security protections. But I guess we didn’t realize just how quickly it would happen! Enter GMass, a plugin for Gmail that adds...

On Apple’s monopoly power to destroy HEY

This statement was delivered to the democratic side of the House Antitrust Subcommittee upon invitation on July 17, 2020 in the committee’s preparation for the forthcoming July 27, 2020 showdown with the Big Tech CEOs. Two years ago, we got the audacious idea to take on Google, Microsoft, and Verizon to provide a new, fresh alternative to their...

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