MPWIS Podcast: The Importance of Storytelling in Sports With WWE’s Stephanie McMahon

On this week's episode of the Most Powerful Women in Sports podcast, Adweek's former chief content officer Lisa Granatstein sits down with Stephanie McMahon, interim chief executive officer of the WWE. McMahon is no stranger to the sports world and the fandom attached to it. The WWE is in her DNA. She is the fourth...

1d

Diageo’s Latest Acquisition Will Harness AI to Analyze Your Tastebuds

Do you like cinnamon apple pie? How often do you eat bananas? What about fresh rosemary--love it or leave it? These might be questions you'd expect from a waiter, not a whisky or vodka brand, but that's about to change if Diageo has anything to do with it. The Johnnie Walker owner has just snapped...

1d

National Geographic Spotlights America’s Native Nations on Instagram

National Geographic put its Instagram account in the hands of Quannah Rose Chasinghorse Friday. Chasinghorse is an Indigenous model and activist known for using her platform to support Indigenous sovereignty and sustainability, and she is featured in "We Are Here," the cover story for the magazine's July issue. The aim is to showcase Indigenous individuals...

1d

Marketing Morsels: Old Spice x Arby’s Tackle Meat Sweats, Taco Bell’s Cheez-It Crunchwrap and More

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Old Spice and Arby's unite to battle the meat sweats Arby's is acknowledging that the egregious stack of meat on its Half Pound Roast Beef sandwich is likely to give fans the "meat sweats," so to...

1d

A Government Asking Brands to Cut Marketing Spend Shows ‘Lack of Understanding’

"The sales of a brand are like the height at which an airplane flies. Advertising spend is like its engines: while the engines are running, everything is fine, but, when the engines stop, the descent eventually starts." This is a well-known paragraph written in 1989 by Simon Broadbent in The Advertising Budget: The Advertiser's Guide...

1d

Here Are All 27 Campaigns That Won Top Honors at the 2022 Cannes Lions

The Cannes Lions International Festival of Creativity came roaring back to the real world this year after two years of silence on the French Riviera. Many wondered how the festival would be changed after a period defined by a world-altering pandemic and growing pressure on brands to use their powers and resources for social good....

1d

Marketers at Cannes See Spend Moving to the Creator Economy

More than 50 million people around the world now consider themselves part of the creator economy, giving it a global market size valuation of $13.8 billion, according to Statista. At Cannes Lions, Adweek gathered global marketing leaders to talk about the opportunities and challenges of this 10-year, still-growing phenomenon. "The creator economy is...

1d

Adidas Global Head of Marketing on Unlocking the Power of Authenticity

On this week's episode of CMO Moves, Vicky Free, global head of marketing for Adidas, discusses leading with purposeful innovation and the power of bold campaigns to share authentic brand messages that resonate with customers. "I often think of my favorite Maya Angelou quote, 'People will forget what you say, they'll forget what you did,...

1d

Are Brands’ DEI Initiatives Keeping Up With Culture?

How can companies, brands and organizations connect their internal culture and how they're run with brand marketing and how they're represented to the outside world? A panel of marketers from Twitter, Zalando and Whalar set out to answer those questions, posed by Adweek's creative and inclusion editor Shannon Miller, at the 2022 Cannes Lions International...

1d

‘We Have to Clean Up Our Act’: Industry Leaders and Critics Discuss Climate at Cannes Lions

When it comes to climate action, it must be all hands on deck--including the advertising and marketing industry. This morning, the U.S. Supreme Court ruled that the Environmental Protection Agency's ability to regulate greenhouse gas emissions from power plants under the Clean Air Act is more limited that previously understood. As many activists and...

1d