Nano-Influencers, Viral Trends and Superfans: Marketers Explain the New Face of UGC

When Nathan Apodaca recorded himself for TikTok skateboarding to work one day singing along to Fleetwood Mac's megahit Dreams, he didn't know he would impact the brand identity of Ocean Spray, the beverage he chose to hold on his ride. The video was so viral that not only did OceanSpray incorporate it into its marketing,...

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Building a Persona Menu for Effective Messaging

The most important thing to remember when pursuing holistic personalization is that the effort is about the customers--not the brand, channel or product. If you don't know much about your customer, how could you pamper them? The trouble is that mounds of data do not readily reveal what individuals are all about. Let's say a...

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Facebook: How to Use Your Child’s Messenger Kids Code

The Messenger Kids application allows kids to talk to friends and family without the need to sign up for Facebook. Kids can add other people as contacts in the app using a four-word code generated by the platform. Parents can turn on this code from the Messenger Kids parental control shortcut on Facebook. Our guide...

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LinkedIn Sales Solutions Tops $1B in Revenue for 2021

LinkedIn parent Microsoft noted while reporting its earnings for its second fiscal quarter ended Dec. 31, 2021, that LinkedIn Sales Solutions topped $1 billion in revenue for the full year of 2021. By reaching this milestone, LinkedIn Sales Solutions joined the professional network's talent, marketing and premium subscriptions businesses in generating...

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Facebook: How to Hide Your Child’s Online Status on Messenger Kids

Messenger Kids allows parents to create profiles for their children so that they can talk to friends and family without signing up for Facebook. Parents have access to a variety of parental controls for their children's Messenger Kids experience, which they can manage on Facebook. One of these parental controls allows parents to hide their...

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Even ‘Super Thieves’ Can’t Steal VanMoof Ebikes in This Charming Stop-Motion Animation

It's usually difficult for most people to empathize with thieves, but the burglars in this campaign from ebike brand VanMoof have a certain charm. VanMoof, which is based in Amsterdam, gives the spotlight to so-called "super thieves" in an ad promoting its security features. The stop-motion animation introduces a cast of unusual characters who are...

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Instacart Amps Up Ad Tools for CPG Advertisers

Today, online grocery and delivery platform Instacart announced its new tools for advertisers in consumer-packaged goods aimed at building awareness, complementing its online checkout features and, ultimately, driving more sales. Top line The company is introducing two new features to its Instacart Ads Manager platform. There's the brand page, which...

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HBO Max Grows to 73.8 Million Global Subscribers Ahead of Pending Merger

Warner Bros. Discovery is becoming closer to a reality. The pending WarnerMedia and Discovery merger, which will radically reshape the media landscape, is on track to close in the second quarter, AT&T said during its fourth quarter earnings call this morning. Previously execs had projected a mid-year close, but AT&T CEO John Stankey said the...

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Walmart Invests in Vertical Farming Company Plenty

Walmart is betting big on a new type of efficient indoor farming for its California stores. The big box giant announced this week it is investing in vertical farming startup Plenty as part of the South San Francisco company's $400 million Series E funding round. The deal will allow Walmart to begin shipping leafy greens...

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Idris Elba Gets Advice From Famous Ad Faces in Booking.com Super Bowl Preview

The travel industry strained to reassure customers throughout the pandemic that their dashed flight and hotel plans were merely delayed. Even Idris Elba needed a pep talk to help Booking.com sell that stance to Super Bowl viewers. In the Dutch online travel agency's first-ever Super Bowl ad--scheduled to air during the first commercial break in...

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