How Britain’s ASA Is Embracing Tech to Keep Pace With Misleading Ads and Digital Scammers

The evolution of advertising moves at a fast pace, so those looking to regulate it have to as well. Digital transformation is happening across the world and, with the monitoring of advertising in the U.K. predominantly falling to the Advertising Standards Authority (ASA), the organization has introduced new technology-driven systems to support growing...

11m

Jeep, Ram and Fiat Become First Car Partners With Bono’s Global Charity (RED)

Jeep, Ram and Fiat, sibling brands under the Stellantis corporate banner, announced a groundbreaking three-year partnership Wednesday with Bono's celebrated charity (RED) that will donate $4 million to fight the Covid-19 pandemic and other global health emergencies. The alliance includes several special-edition (RED)-branded cars, starting with a 2022...

1h

Athleta and Simone Biles to Offer Limited Edition Line This Fall

Because of the excitement around Olympic gymnast Simone Biles and Athleta's partnership, the athleisure brand will offer a limited edition collection that will serve as a "sneak peak" for the full line the two are developing for the spring. In fact, Athleta's chief brand officer Kyle Andrew, who spoke with Adweek senior editor T. L....

2h

Diageo CMO on Johnnie Walker Princes Street, Digital Transformation and Working With Ryan Reynolds

It's the last week before the Johnnie Walker Princes Street experience is set to open in Edinburgh and Diageo chief marketing officer Cristina Diezhandino has spent the last couple of days camped there for the preview tours. Meeting Adweek in the main top floor lounge, which includes a view of the castle as well as...

3h

Andrew Bosworth to Become Facebook’s CTO in 2022

The upper ranks at Facebook are undergoing more changes, as longtime chief technology officer Mike Schroepfer will transition to become the company's first senior fellow at some point in 2022, to be succeeded as CTO by Facebook Reality Labs vice president Andrew Bosworth. Schroepfer joined Facebook as vp of engineering in August 2008, ascending to...

10h

Barstool Sports Is Expanding Into Food Delivery With Barstool Bites

Barstool Sports has made its entr?e into the world of food. The publisher is pushing into the CPG and food-delivery industries, as well as launching the "World Cup of women's hockey," the Barstool Hockey Cup, CEO Erika Nardini said in an upfront presentation Wednesday night. Barstool will be unveiling a branded pizza product, called One...

11h

Riot Games on How Fandom Can Guide Marketing Strategy

The video game industry has proven to be one of the more robust entertainment segments. The global games industry is on track to reach $200 billion by 2023, with 53% of the U.S. population identifying as a digital gamer, according to a 2021 Variety Intelligence report. CMO Jason Bunge explained how connecting with gamers and...

14h

Clubhouse Taps Chelsea Macdonald as Head of Entertainment Partnerships

Chelsea Macdonald will join social audio application Clubhouse Sept. 27 as head of entertainment partnerships. Macdonald had been entertainment partnerships lead at Community. Prior to that, she held similar roles at Instagram and Red Bull. At Clubhouse, she will work with talent partners on their strategies for the platform, including broadcast and...

14h

Seeking Growth, Nutrabolt Turns to Star Athletes and Influencers

When it comes time for a change, legacy brands can often be hesitant to make the first move. Rajaa Grar, chief marketing and digital officer at sports nutrition company Nutrabolt, has done the opposite, taking its C4 Energy drink brand into the future, utilizing athlete partnerships and her CPG experience to lead the brand to...

15h

James Gunn Made Suicide Squad Spinoff Series Peacemaker to Work With John Cena Again

Audiences excited about HBO Max's upcoming DC Comics comedy series Peacemaker have John Cena to thank for the series--a spinoff of the recent Suicide Squad movie centered around his character from that film--existing in the first place. In fact, show creator, director and executive producer James Gunn, who was first introduced to Cena and the...

15h