Michelob Unveils Full Caddyshack-Inspired Super Bowl Ad With Serena Williams

Serena Williams stepped away from professional tennis in 2022 after a record-setting career. Now, she is taking on a popular pastime among retirees: golf. But, much like she changed the game of tennis forever, Williams isn't going to play just any round of golf. That is the premise behind Michelob Ultra's latest Super Bowl ad--released...

1h

TelevisaUnivision Changes Upfront Venue to Meet Demand for 2023 Event

TelevisaUnivision's 2023 upfront event just got bigger. Top line TelevisaUnivision has revealed the plans for its 2023 upfront week event. The company will hold a morning event on Tuesday, May 16, at a new venue: Pier 36 in New York. Between the lines TelevisaUnivision is opting to change venues from its 2022 location, the Jacob...

1h

Canal+ Made Its Own Short Film With an Ending No One Saw Coming

In the world of entertainment, short films often get overlooked in favor of star-studded movies or bingeworthy TV shows. French broadcaster Canal+, the main partner of the Clermont-Ferrand International Short Film Festival, decided to pay tribute to the medium by making a short film of its own. The Canal+ film, created by the brand's longtime...

2h

Havas Media Taps FreeWheel to Help Scale CTV Campaigns

Havas Media Group is teaming up with Comcast's FreeWheel to help U.S. advertisers scale premium CTV campaigns. Top line The partnership spans across connected TV, programmatic guaranteed and private marketplace deals that Havas Media purchases on behalf of its clients. Between the lines With the deal, FreeWheel takes its first foray into the agency...

2h

OpenX Is Officially Net Zero. Here’s How It Got There

OpenX, one of the ad-tech industry's biggest supply-side platforms, today announced that it's reached net zero greenhouse gas emissions after cutting its footprint by 96%. The company worked with external experts from the Science-Based Targets Initiative, consulting group RSK, independent assessment group LRQA, carbon market solutions firm Climate Impact...

2h

How Ad Blocking, Once a Preference, Found a Tailwind in Privacy

In the first decade of the open web, ad-blocking software gained in popular adoption by promising people a more pleasant experience on the internet, filtering publishers' intrusive ads and gaining the enmity of the advertising industry in the process. But in the last three years, the controversial technology has benefited from a boost in adoption...

2h

Super Bowl 57 Regional Ad Roundup: Budweiser, Dogfish Head, Oikos and More

Super Bowl ads are more expensive than ever, costing up to $7 million for a 30-second spot. So how do brands without deep pockets piggyback on the significant halo of the Big Game without spending their annual budgets? Go regional. A regional buy is a purchase of in-game media in certain markets where brands know...

3h

Advertising Has Its First Union. Why Marketers Should Worry

This story may sound familiar to many working in advertising: Thom Binding, a strategist at a London agency, was struggling with burnout and mental health issues. He partly attributes this to toxic experiences in previous workplaces. However, unlike everyone else, when leaving one such agency, he took an unusual step to provide a solution: He...

3h

To Dine For Podcast: Mario Carbone, Managing Partner of Major Food Group

On this week's episode of To Dine For, host Kate Sullivan welcomes restaurateur Mario Carbone. Carbone grew up in Queens, N.Y., surrounded by great Italian food. He worked at local eateries in his spare time, cutting his teeth in some of the best restaurants in New York City, including Babbo, Lupa, wd-50, and Caf? Boulud....

18h

TikTok Is Taking Heat From Lawmakers. Advertisers Don’t Care

TikTok is the latest tech platform facing regulatory heat around allegations of its data sharing. While those are sensitive claims for the U.S. administration--and user privacy has become a growing concern--history has shown it will have a limited negative impact on advertisers' spending on the platform. "At this point for most advertisers, the audience...

19h