How To Be A Good Product Manager

Tips on product management and product marketing for product managers. By Jeff Lash

Latest articles

COVID-19’s Impact on Product Management; Upcoming Presentations

Product Management During a Market Crisis My last post on this blog was February 9, 2020. A lot has changed in the world in the last 4 months. Part of the reason that I haven’t posted here is I’ve been so busy with helping product management leaders and product managers deal with the impact of COVID-19 on product management — hosting virtual...

Top Product Management Leadership Priorities For 2020; Working Better with Sales and Marketing Leaders; Spring Events

Top Product Management Leadership Priorities For 2020 You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. We had a great response — thanks to all who participated! — and the results are now available. ...

2020 Product Management Priorities; Product Management Excellence E-book

Last Chance: Product Management Leader priorities survey As part of some ongoing research I’m leading at SiriusDecisions to improve the effectiveness and efficiency of b-to-b product management organizations, we’re conducting a short 5-question survey of product management leaders to gather more data on their challenges and priorities. We conducted...

SiriusDecisions is Hiring; Join me in San Francisco in August

SiriusDecisions/Forrester is hiring! The team that I lead at SiriusDecisions — our Product Management Research and Advisory service — is growing! We’re looking for an experienced product management leader who is ready for the next stage and challenge in their career. If you…. Have a passion for b-to-b product management Love to solve...

Getting Value from Product Enhancements; Good MVPs; Upcoming Product Management Events

Three Tips for Getting More Value From Product Enhancements Many product teams – especially those working on software-as-a-service offerings – spend most of their time and energy enhancing existing products. Unfortunately, randomly adding features to products without a plan for making sure users know about and get value from them is a common...

Agile Across the Organization; Product Management Events this Spring

Survey: The State of Agile Across the Organization I’m conducting some research related to the current state of agile adoption within b-to-b organizations — please take 10 minutes to take part in this survey. My SiriusDecisions colleague Cristina De Martini and I are looking at agile adoption — not just within product management, but...

Factors That Drive Product Management Excellence; Product Management Learning Library; Moving from Products Towards Solutions

Happy 2019! I hope that you had a Happy Holiday season and took some time off (it’s important!) and are ready to rock in 2019. While I did get some rest and relaxation, I’ve also been busy over the past few weeks with lots of exciting news and resources for product management leaders and product management teams. The Four Key Factors That Drive Product...

Twas the Night Before Product Launch; Product Management Implications of Moving From On-Premises to SaaS; Product Management Planning for 2019

Twas the Night Before Product Launch ’Twas the night before product launch, when all through the team Not a developer was coding, nor crafting a meme The landing pages were posted on the website with care, In hopes BANT-qualified prospects soon would be there; The support staff were waiting on call at their desks, While hoping the launch would...

Planning for 2019; Product Management Podcasts; Upcoming Events You Can Find Me At

Product Management Planning for 2019 Every year around this time, at SiriusDecisions we look ahead to the major trends and areas that b-to-b leaders should be mindful of for the coming year. As we look ahead to 2019, we see increased recognition of product management as a key function, and growth in the discipline, though there are still challenges,...

Upcoming Presentations in Denver and Cleveland; Product Management and Boards

It’s been a while since I’ve posted, but that doesn’t mean I haven’t been busy writing and doing other things related to product management, of course — here’s an update! August 8 in Denver: Product Strategy on a PageNext Wednesday, August 8, I’ll be in Denver to present at a meeting of Colorado Product, being held at General Assembly Denver. The topic...

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