How Marketers Are Spending Their Money in 2023 (We Asked 8032 Marketers)

With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., we wanted to know on a global scale what businesses of all sizes...

Dec 2022

Does Rich Media on Product Pages Help Boost Revenue?

Rich media – including videos, gifs, audio recordings, and infographics – is a popular tool used to convert users on landing pages and in digital advertisements. Does it have the same impact on conversion rates and revenue on product pages? That’s the million-dollar question for many e-commerce website owners and marketers looking to increase...

Dec 2022

Getting Started with Behavioral Email Marketing

When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. Let’s dig a little bit into the numbers behind this. According to the latest Blueshift Report, trigger-based marketing...

Dec 2022

What Marketing Automation Campaigns You Need to Start Doing ASAP

There are only so many hours in a day. 24, to be exact. And if you’re like me, you have a list of seemingly never-ending tasks to fill those hours. Social media posts, blog posts, SEO, PPC, financials, processes – you name it. But when you’re scaling and growing your small business, you need to start cutting time from as...

Dec 2022

Survey Questions for Market Research – with Examples

Are you wasting time and money because you don’t really know your customers? Creating products that your customers don’t want just doesn’t make sense. In any business, before you can meet your customers’ needs, you have to know: What are their problems?What solutions do they want?How can you introduce those solutions to them? So, do you...

Dec 2022

How to Overcome Writer’s Block with Ubersuggest

You’re staring at your screen. Your screen’s staring back at you. Only one of you can win this writer’s block contest (and believe me—I’m rooting for you). You’re not the only one who experiences writer’s block. In the blogosphere, 70 million posts are published monthly on WordPress alone. Their authors all likely...

Dec 2022

Leverage Keyword Research for Product Naming

Naming products is no easy task. You’ve got your product and a whiteboard full of random phrases and ideas being tossed around. Some names sound ok, maybe a few seem like a good fit, but no one on your team can agree on a winner. So how do you choose the right name for your product? Here’s where keyword research comes into...

Nov 2022

Core Web Vitals for Small Businesses: How To Pass The CWV Assessment

Did you know 1 in 2 visitors abandon a website that takes more than 6 seconds to load? You may think that sounds extreme, but it’s pretty reasonable. In a digitally connected world, people expect a quick and easy user experience, especially on mobile. Google agrees. Page experience signals such as page loading speed are now among...

Nov 2022

Search Beyond Search: The Biggest Opportunity in Digital Marketing

When you think about search, what comes to mind? I bet you are thinking “Google”. But there is more to search than Google. And even with Google, if you want to succeed you have to think beyond traditional SEO and PPC ads because everyone is using traditional tactics. You must think outside the box. And that’s what I am going to...

Nov 2022

Do Minimalist Website Designs Help or Hurt Your SEO?

As a website owner, do you feel as if the line between a good user experience and optimal search engine optimization (SEO) is a tightrope? It’s not uncommon to feel like you have to prioritize one over the other. When it comes to minimalist website design, that feeling becomes more pronounced. After all, search engine optimization requires...

Nov 2022