The KISSmetrics Marketing Blog

A Blog About Analytics, Marketing and Testing

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Best Recruiting Software

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Are you a recruiter looking to streamline your hiring process? You’re hardly alone in that camp. Thankfully, there’s recruiting software that helps you do precisely that and then some.  In a fast-paced recruiting environment...

10 Useful Shopify Apps

By subscribing to Shopify’s e-commerce platform, Shopify customers can harness the platform’s shopping cart solution to sell, ship, and manage products. Founded in 2004, the e-commerce platform now reports an annual gross merchandise volume exceeding $61 billion and has over 500,00 merchants. While this number is massive, it also may be slightly daunting...

How to Find Paid Social Media Keyword Ideas From Top Hashtags

In the world of digital marketing, content is king. And keywords hold the keys to that kingdom. They unlock connections to your target market—people who are looking for what you’re trying to sell. When you’re setting up paid social media campaigns, keywords can help you make those critical connections and ensure your campaign’s success....

Best Data Visualization Tools

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The right image convinces a conference room instantly.  Sell that new client, get your boss’s approval, and rally the team behind you. Data visualization tools turn a whole mess of numbers into a crisp image that says...

How to Engage Your Audience with Live Streaming

Are you missing out on a huge section of your target audience? If you’re not using live streaming to engage with your followers, then you might be. The numbers behind live streaming are impressive, and if you’re not already, you should be incorporating this medium into your marketing strategy. Here’s how you can leverage live streaming to create...

What is Video Search and How Can it Help Your Business?

Studying how people use video search to find the content they want is an essential but often neglected area of marketing. When we understand how video search engines work, we can begin to devise marketing strategies around this traffic source. When you understand your audience’s search intent and properly optimize your videos, you unlock new...

How Can iPaaS Help Your Digital Marketing?

If there’s one thing you need from your digital marketing toolbox, it’s efficiency. You need access to real-time data so you can quickly make the most effective decisions and convert those all-important leads into paying customers.   You can start by deploying iPaaS, or “Integration Platform as a Service”. It’s a little tricky to understand at...

Generative Media: The Future of Visual Marketing

Every minute, Facebook users upload 147,000 photos, and Instagram users post over 347,000 stories. That’s a tremendous amount of content entering the digital space every day—which may be a problem for digital marketers. In a world where everyone seems to be creating content, it’s simply not enough to develop everyday content anymore. You...

Best Customer Service Software

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. When your human team has trouble managing your customer service needs with sticky notes and cluttered inboxes, you need a new solution.  Customer service software lets you keep all of your tasks in the right baskets...

How to Level up Your Writing Skills for Irresistible PPC Ads

Marketers and business owners alike know the inherent value of PPC ads. With 64.6% of consumers interacting with Google ads when online shopping, it’s no wonder PPC ad creation is growing exponentially. While you may have aced your keyword research, gotten to know your budget intimately, and A/B tested relentlessly, your PPC campaigns may still...

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