Logic+Emotion

Logic+Emotion explores the thinking and practice of building responsive & resilient brands in a connected world

Latest articles

An Open Letter To My Younger Self

Hi, it's me.  You don't know me, but in time you will. I have the benefit of time and experience on my side and wanted to share some thoughts with you if you're willing to listen. If you receive this, please know that it comes from a good place.  Let's talk about that time in high school when you ran with the cool kids for a short while before they...

What They Don't Tell You About Life "In-Between"

It's been just over three months since I've had a place of full-time employment to call home. As I previously mentioned, this has been a first-time experience having gone from one professional opportunity to another without much of a break in between. Like much in life, there always seems to be discrepancies between what you envision vs. how reality...

My New Normal

Friday will be my last day at the labor of love of a company where I spent nearly eleven years working with some of the brightest minds, world-class clients, and companies this planet has to offer. Like many others, COVID-19 and the economic fallout it causes has come knocking directly on my door, co-mingled with a backdrop of social unrest and palpable...

This Too Shall Pass

In my younger years, I found myself working at a digital agency during the height of the dotcom bubble burst. This was the early 2000s. We closed offices, let people go and grappled with the fact that the economy we helped build in code seemed to crumble before our very eyes. It was humbling, to say the least. During these same years, we also endured...

Investing In The Future Is Investing In Yourself

Recently, I spent an hour with a colleague who is just starting out in his career and wanted to learn more about what I do, how I do it and how he can apply that knowledge to his exploration of a career path. If you have the opportunity to have conversations like these—you should take them. First, because if your professional life has been good to...

The Gift of Saying No

If I’m really being honest with myself, one of my greatest opportunities for career development is that I say yes too much. It is, in fact, possible to say yes too much. I’ve gotten much better at selectively saying no over the years, but I still have to work at it. There are many good reasons why we say yes too much: -We want to be helpful -We...

True Leaders Are Forged In Fire

I’ve had some success and some failures in leadership. Leadership opportunities come in many forms—from formal to informal. I’ve done both kinds and probably more of the latter. I’ve also seen other leaders in action. Some great ones. Others less so. The great ones have something in common—they really step up when things are at their worst. This...

Intelligent Generosity + Successful People

You’ve heard this before no doubt and it’s true. I’ve been reminded of this recently when... -A senior executive of one of the world’s top tech companies agreed to take time with someone they’ve never met before whom I introduced out of the blue -One of my mentors, now a wildly successful CEO took time to meet and encourage me -I see so many...

Being Creative vs. “a Creative” vs. Creativity

I’ve been called creative, been “a Creative” in my career and like to think I was born with an innate ability to create (we all were). But In the business world, especially in marketing where I spend the majority of my days, creativity can be a tricky topic... -Creative: You might not get paid professionally to be this but you probably already are,...

Client Meetings: More Jazz Than Classical

I was recently prepping with the team for a client meeting... We were doing the usual drill—moving slides around, clarifying roles and practicing our talking points for what we wanted to accentuate and where we hoped we could lead the meeting. It’s all good practice. Meeting preparation that is. No matter how informal a meeting, one should be prepared...

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