Occam's Razor by Avinash Kaushik

Digital Marketing and Analytics Blog

Latest articles

Analytics On The Bleeding Edge: Transforming Data's Influence

Analytics teams are named for the silos and limitations within which they trap themselves. Paid Media. Owned Media. SEO. BI. Customer Service. Data Warehousing. Email. And, a thousand other silos (depending on your company size). One outcome of this reality is that while every team works hard to do their very best work, it is rare that they earn strategic...

How To: Be A Good Employee, Be A Great Boss | #winningcareers

Like many of you, I am both an employee and a people leader. At different points of the day, sometimes from one minute to the next, I have to switch gears so that I can be fully present as both a good employee and a good people leader. This constant quest for excellence, from one email to the next, from one meeting to the next as context changes is…...

Simple Tricks To Up-level Your Analytics Reports.

Like you, I consume a whole lot of reports every day – company data, public data. Many are acceptable, some are very good and all the rest leave me extremely frustrated with both the ink and the think. People make so many obvious mistakes. Sometimes repeatedly. Just yesterday I was quietly seething because none of visuals included in the report contained...

Smart Data Visualizations: Quality Assessment Algorithm

The gap between a bad and good data visualization is small. The gap between a good and great data visualization is a vast chasm! The challenge is that we, and our HiPPOs, bring opinions and feelings and our perceptions of what will go viral to the conversation. This is entirely counter productive to distinguishing between bad, good, and great. What...

Responses to Negative Data: Four Senior Leadership Archetypes.

Not everything a company does works out. (That is different from everything that a company is doing not working out. :)) If you are in the data business – my bread, butter and tofu – you often carry the burden of being the bearer of bad news. The conversion rate is down 30% at launch. The goal was to deliver a 30% increase in revenue, the team...

Deliver Step Change Impact: Marketing & Analytics Obsessions

Some moments in time are perfect to reflect on where you are, what your priorities are, and then consider what you should start-stop-continue. In those moments, you are not thinking of delivering incremental change… You are driven by a desire to deliver a step change (a large or sudden discontinuous change, especially one that makes things better –...

The Impact Matrix | A Digital Analytics Strategic Framework

The universe of digital analytics is massive and can seem as complex as the cosmic universe. With such big, complicated subjects, we can get lost in the vast wilderness or become trapped in a silo. We can wander aimlessly, or feel a false sense of either accomplishment or frustration. Consequently, we lose sight of where we are, how we are doing and...

Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!

By every indicator available, ecommerce is continuing to grow at an insane speed. Although it may seem impossible to imagine with ecommerce already totaling up to 5% of overall commerce, there’s astronomical growth still to come. Still, I’m heartbroken that some the simplest elements of ecommerce stink so much. It is 2018—why are there still light...

Breaking Silos: Passive Consumption + Active Engagement FTW!

Today something complex, advanced, that is most applicable to those who are at the edges of spending money, and thus have an intricate web of internal and external teams to deliver customer engagement and business success. The Marketing Industrial Empire is made up of number of components. If you consider the largest pieces, there is the internal...

Closing Data's Last-Mile Gap: Visualizing For Impact!

I worry about data’s last-mile gap a lot. As a lover of data-influenced decision making, perhaps you worry as well. A lot of hard work has gone into collecting the requirements and implementation. An additional massive investment was made in the effort to perform ninja like analysis. The end result was a collection trends and insights. The last-mile...

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