Online Marketing Blog - TopRank® - RSS Feed

Latest articles

Elevate B2B Marketing News: LinkedIn Tops 900M Members, Microsoft’s Growing OpenAI Investment, & New Global Digital Trends Report

LinkedIn Now Up to 900 Million Members, Continues to See ‘Record Levels’ of Engagement Microsoft’s latest quarterly performance report has revealed that its LinkedIn (client) professional social network has topped the 900 million member mark and seen record levels of engagement, with the number of user sessions expanding by 18 percent, accompanied...

B2B Marketers on the Move: Spotlighting New Leadership & Talent To Kick Off 2023

As B2B marketers adjust to the changes that 2023 brings, the industry continues to offer growth opportunities as well as shifts that often seen to happen so fast that they are difficult to fully appreciate. For more than two decades now, TopRank Marketing has had the please of helping a wide variety of the world's top B2B marketers and major global...

5 Steps For Aligning B2B Brands With Customers’ Changing Needs

When you were getting started in B2B marketing or selling, did you suspect you’d be selling your product more or less the same way for years at a time, or maybe for even longer? What a sweet dream that was. But a few years in B2B shook you awake. The truth is, the B2B consumer doesn’t just change as quickly as the B2C consumer; they actually...

Elevate B2B Marketing News: Business Sector Tops Trust Barometer, Digital-First Changes CX, Top Brand Challenges, & Google’s AI Plans

2023 Edelman Trust Barometer: Business is only institution viewed as ethical, competent 62 percent of global respondents in Edelman's annual Trust Barometer have said that they place the most trust in businesses, topping the 59 percent achieved by second-place category non-governmental organizations (NGOs), achieving top marks for both competency...

Standing Out From AI: Why Humanizing B2B Marketing Is Key In 2023

How can B2B marketers craft content that truly stands out from the growing volume of information that may be touched more by artificial intelligence (AI) than human hands? Faced with increasing automation from ChatGPT and other AI-infused tools, B2B marketers are seeing human touch-points taking on greater importance, as they become a key differentiator...

The Sweet Spot for Getting to Know B2B Influencers

Blind pitching rarely works. It sometimes works, but not to the level you need for a meaningful relationship. For real success in B2B influencer marketing, a real relationship is needed. What motivates influencers to work with a B2B brand? Ann Handley, chief content officer at MarketingProfs, said in the TopRank Marketing 2022 B2B Influencer Marketing...

Elevate B2B Marketing News: Rising B2B Tech Investment, ChatGPT Goes Pro, Top Marketing Word Study, & New Global Ad Spend Data

B2B Marketers Prioritizing Data and Technology to Succeed in 2023 86 percent of B2B marketers have said they will invest more in technology during 2023 that they did in 2022, with 36 percent planning major increases, while 46 percent noted that centralizing and unifying data were their top priorities for making better use of data in the coming year,...

The Prompt Whisperer: ChatGPT’s Rising Reach In B2B Marketing & The AI Revolution

How is ChatGPT artificial intelligence (AI) chatbot technology poised to revolutionize B2B marketing in 2023, and what dangers do marketers and brands need to navigate in order to make the most of it? For a prototype that launched a mere two months ago, ChatGPT — which is short for generative pre-trained transformer — has initiated a surprising...

How Influencer Marketing Can Drive a Full Funnel Content Strategy

In case you’re new to the blog, our agency is pretty sold on B2B influencer marketing. Now, when we say influencer marketing, we’re not talking about tanned and toned Gen Z’ers sitting poolside, endorsing your SaaS solution. At least not for your first campaign. No, influence in B2B is all about value and credibility: Your brand lends credibility...

Elevate B2B Marketing News: B2B Visual Search, ABM Use Rises, LinkedIn’s New B2B Search Features, & Google’s New Headline Limits

The Top Strategies B2B Marketers Plan to Explore in 2023 42 percent of B2B marketers have indicated that they plan to explore artificial intelligence (AI) marketing and sales strategies more in 2023, with 32 percent pinpointing video marketing, and 30 percent influencer marketing — the top three new strategies B2B marketers are looking to use more...

Discover, share and read the best on the web

Follow RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters! Get unfiltered news feeds or filter them to your liking.

Get Inoreader
Inoreader - Follow RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters!