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B2B Marketing News: B2B Data Onboarding Insight, Google’s New Ad Formats, Marketing Campaign Performance Study, & LinkedIn’s Employer Branding Guide

Google Shares Sneak Peek At New Advertising Features Google has offered a look inside several of its new forthcoming Google Ads features, including responsive display and mobile ads that animate static imagery and better white space formatting, highlighted in a showcase of examples from firms that have tested the new tools, Google recently announed....

5 Timely Ways B2B Brands Can Conquer Metaverse Marketing

The metaverse — a term coined in a 1992 novel — isn’t done cooking yet, but with a world that needs to eat right now and chefs that need to cook, what do B2B brands need to know to get ready? Just 18 percent of brand marketing and analytics executives said that they understood the metaverse and how it will affect their brand, according to recently-released...

Mental Health in Marketing: Top Wellness Tips for B2B Marketers

May is Mental Health Awareness Month. At TopRank Marketing, we care about mental health. We care about it because we care about people: their words, their stories, their experiences. Those things matter, and in order to protect them, we have to protect the well-being of the individuals they come from. Did you know that in the United States alone,...

B2B Marketing News: Always-On Surges In B2B, Employee Influencers Build Trust, LinkedIn’s New Captions, & Video Distribution Study

B2B Marketing and Sales Leaders Focus on Pipeline Growth 48.8 percent of B2B sales and marketing professionals have said that an expanded pipeline was their top priority in 2022, followed by building and staffing teams at 22.4 percent, and expanding addressable market with 8.3 percent, according to newly-released survey data. MarketingCharts B2B...

Triple Word Score: 10 Spellbinding B2B Marketing Takeaways from Scrabble

What strategic lessons can today’s B2B marketers gain from taking a new look at the original classic word game Scrabble? With word games more popular than ever thanks to the runaway success of Wordle and its offshoots, it’s the perfect time to reach into the bag of letters and uncover some of the important marketing insights we can learn from the...

The Business Case for Awesome B2B Content

Have you seen Everything Everywhere All at Once? It’s a must-watch for everyone, but especially B2B marketers. The movie tells a simple story about healing generational trauma. But it does so using multiverse travel, kung fu fighting, a truckload of googly eyes, and much more. Simply put, it’s awesome. You have to admire the bravery of both...

B2B Marketing News: Shifting B2B Buying Behavior, Rising Hybrid B2B Sales, MarTech Landscape Report, & LinkedIn’s Record Engagement

B2B marketers adjust to shifts in buyer behavior 83 percent of B2B marketing leaders have said that brand purpose was important to new buyers, while meeting the challenges of changing buying behaviors was seen as the top priority in the next year — two of several findings of interest to B2B marketers contained in newly-released Forrester survey data....

Go All-In On Opportunity: What The Great Reshuffle Means For B2B Marketers

What does the great reshuffle — the world's pandemic-driven workforce shift — mean for B2B marketers, and how can you go all-in on its opportunities while meeting its challenges head on? Nature more often than not seems to have an innate ability to accompany undeniable calamity with something positive, and indeed with the pandemic we’ve also gotten...

How the Most Successful B2B Marketers Work with Influencer Marketing Agencies

As B2B companies look to create more authentic and meaningful experiences for digital first customers, content marketing co-created with industry and internal influencers has enabled many organizations to deliver information that is more empathetic, useful and inspiring. Growth B2B brands are seeing the influence piece of the puzzle as an opportunity...

B2B Marketing News: Social Becoming Top B2B Media, B2B Content & Lead Tactics Studies, & Marketers Concerned Over Twitter Takeover

B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom 56 percent of B2B executives have said that paid search is key among their marketing mix, with 44 percent singling out video and display advertisements as a top component, while just 16 percent chose email — three of several findings of interest to B2B marketers contained...

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