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Social Significance: Why B2B Brands Value Social CX & Are Spending More

Why are B2B brands placing greater value on social media, and why are they willing to spend more than ever before on social customer experience (CX)? New digital marketing research reveals why B2B brands are finding a renewed passion for the expanding benefits of social media, and why they are becoming more willing than ever to spend more for the...

Inside B2B Influence 14: Ann Handley of MarketingProfs on Content Marketing and Influence

Inside B2B Influence is a show that goes behind the scenes of B2B marketing and showcases conversations with insiders from the world of influencer marketing. We connect with influential practitioners at B2B brands of all kinds and sizes to answer the rising number of questions about working with influencers in a business context. In this first episode...

B2B Marketing News: B2B Content Consumption Data, Digital Ad Revenue Sizzles, In-Person Events & Advertisers, & YouTube’s New Time-Savers

Almost 90% of B2B Content Consumption Said to Take Place Outside the C-Suite Nearly 90 percent of B2B content consumption involves those outside corporate executive-level management, with some 21 percent being consumer by individual contributors, according to recently-released B2B buyer breakdown by job titles survey data. MarketingCharts Podcasts...

What Pandemic Poll Data Reveals About The Future of B2B Marketing

Forever altered by the pandemic, which new directions is B2B marketing going, and what’s in store for marketers in 2022 and beyond? To help answer these questions and others, we’ve tapped into our poll data to see how the pandemic has affected how B2B marketers work, their outlook for the future, and what we’ve collectively lost and gained over the...

5 Common Barriers to Marketing Project Management & How to Overcome Them

As a marketer, you know how important projects are. They’re your course to success. Your path to excellence. A plan of action. You also know just how out of sorts projects can get. Without successful marketing project management, timelines may slide, quality may slip, standards may be missed, and the work experience may suffer. So what causes...

Is ABX the Next Evolution of B2B Marketing?

What is the next evolution of Account Based Marketing? ABM has gained much traction in the past few years and marketers have developed the kinds of best practices around ABM to make it one of the fastest growing innovations in the B2B mix. But what's next? The business world has changed since the pandemic and B2B marketing has had to pivot, transform...

B2B Marketing News: Most Critical B2B Challenges, Marketers Are In Demand, YouTube’s New Analytics, & Social Video Reach Grows

B2B Better: Customers Vote For The Most Trusted Brands Apple, Amazon, Adobe, LinkedIn and Google garnered the top five spots among B2B professionals as the most trusted B2B brands, followed by Microsoft, FedEx, HubSpot, UPS, and American Express, according to recently-release survey data of interest to digital marketers. MediaPost How to Influence...

5 Examples of B2B Brands Rocking With Influence in 2021

How does influence help B2B brands achieve success? Influence may be multifaceted almost to a fault, however a key essence is its role in providing smart answers to the questions your audiences have. Reaching target audiences through digital channels was recently found to be a top-three critical challenge for B2B marketers. A new LinkedIn*...

Optimize for B2B Customers with Digital First Content Marketing

The evolution of B2B marketing has required companies to extend the transformations and pivots made during the pandemic to more permanent changes in marketing driven by evolving consumer preferences for information discovery, consumption and interaction. B2B marketing is evolved as a digital first practice and there's no going back. While most marketers...

B2B Marketing News: Key Remote Team Motivators, Google’s New Marketing Features, & Twitter’s New Blue Subscription Service

Ad Exec Vaccinations Reach 87%, Plans For Business Travel Improve Dramatically In May 77 percent of U.S. advertising industry executives said they were willing to travel domestically for business, a sharp increase from the 23 percent figure in February, while 87 percent said that they have been vaccinated against the coronavirus, according to newly-released...

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