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Break Free B2B Marketing: Kevin Jackson of GC GlobalNet on Cloud Computing

The post Break Free B2B Marketing: Kevin Jackson of GC GlobalNet on Cloud Computing appeared first on B2B Marketing Blog - TopRank®.

12 Top B2B SEO Trends & Predictions for 2021

What will search marketing and search engine optimization (SEO) look like in 2021, and where will it take B2B marketers and brands when a post-pandemic world eventually arrives? To help answer these questions and more we've gathered 12 top B2B search marketing insights from both industry experts and our own team, and present our annual look at SEO...

Inside Influence EP09: Brian Solis from Salesforce on How B2B Influence Adds Value to Customers

According to our research in the 2020 State of B2B Influencer Marketing Report, 74% of marketers surveyed believe that influencer marketing improves prospect and customer experience for B2B brands. If there's one industry expert to tap on the topic of customer experience, I can think of few more qualified than the author of X: The Experience When Business...

B2B Marketing News: B2B User Reviews, Instagram’s New Branded Reels, Writing To Reward, & Google’s Refined Smart Bidding

Instagram turns influencer branded content on its head, giving advertisers greater control Instagram has rolled out features that will give digital marketers new branded content options for its Instagram Reels and Live products, the Facebook-owned social media platform recently announced. AdAge Write to Reward Your Reader The Harvard Business Review...

Gratitude In Uncertain Times: What the TopRank Marketing Team is Most Thankful For

Have our views on thankfulness changed in the turmoil and uncertainty of 2020? As the U.S. celebrates Thanksgiving Day, the pandemic continues to have a profound global impact, making this start to the holiday season one unique in modern history. This doesn’t mean that we have less to be thankful for, however — indeed the opposite may be true,...

Inside Influence EP08: Srijana Angdembey from Oracle on How Influence Creates Better B2B Customer Experiences

Improving Customer Experience is one of the top priorities for B2B marketers today. With the challenges of real-world experiences from field marketing to in-person tradeshows all but gone, B2B marketers are focused on figuring out how to maximize digital experiences. Working with influencers has proven to be an effective solution. In fact, 74% of...

B2B Marketing News: Digital Marketing Priorities, Ultimate CX, B2B Burnout, The Power of Podcasting

Where Do Digital Marketers’ Priorities Lie for the Year Ahead? Digital marketers have a clear vision of their priorities though some are working with less marketing resources than others, according to Altimeter’s State of Digital Marketing report for 2020. The report highlights that organizations are either cutting costs as a response to the financial...

14 Expert B2B Influencer Marketing Predictions for 2021

What will B2B influencer marketing look like in 2021, and where will it take B2B marketers and brands when a post-pandemic world eventually arrives? To help answer these questions we've gathered top B2B influencer marketing insights from both industry experts and our own team, and present our look at their predictions for 2021. Let's jump right...

10 Expert Pointers To Create Better B2B Content With Authentic Influence

How does authentic content help drive better customer experience? And how does influence help optimize B2B content marketing performance? Both of these are important questions for today’s B2B marketers heading into the uncertainty of 2021, where we face falling organic social reach and declining brand trust. To help guide the way we have gathered...

Inside Influence EP07: Pierre-Loïc Assayag from Traackr on Influencer Marketing Technology

Scrow: A conjunction of "scale" and "grow", which is a word I made up to talk about the value of technology when it comes to ramping up the impact of B2B influencer marketing during the latest Inside Influence show about what’s working and what’s not inside the world of B2B Influencer Marketing. When B2B marketers think about how to "scrow" the success...

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