Latest articles

About Me and this Consumer Genomics Blog

I was trained as a physician. Eleven years ago, I started to conduct medical research. In my day job, I am a bioinformatics scientist. I have been tracking direct-to-consumer genomic products since 2005. Earlier 2007, I started using "consumer genomics" and "consumer bioinformatics" in an academic grant to describe the paradigm shift of genomics and...

What is Consumer Genomics

Anne Wojcicki & Linda Avey (founders of 23andme) interview on PBS

Glossary of Consumer Genomics

Gene:a gene is the basic functional unit of heredity. Genes are made up of DNA.Genetics:the study of a single gene and its effect on human health. For example, a mutation of the CFTR gene causes cystic fibrosis.Genomics:the study of all human genes, including their interaction with environment factors such as smoking and diet.Single Nucleotide Polymorphism...

Consumer Education through Video Clips

WSJ has discussed the use of YouTube in consumer advertisement.There is another use of YouTube: to educate consumers on exotic products, such as genomic testing.deCode Genetics, a biotech company (NASDAQ: DCGN), has experimented it on YouTube.The results? A bit discouraging.332 views so far (as of 1/5/08) after it was posted on November 17, 2007. I...

The Google Approach to Large Genomics Data Sets

Getting terabytes of genomics data? Yes, easily! -- via Next Generation Sequencing (NGS), microarray, mass spectrometry, consumer genotyping ... you name it.The bioinformatics community has been working on this problem for years. A few milestones: 1) Recognized the importance of meta-data (data about data, i.e., the running conditions to acquire the...

Another Player Joined the Personal Genomics Craze

Announced January 24, 2008, SeqWright, a Houston, TX company, joined the recent craze of personal genomics by offering a DNA test to consumers at $998.Another player joins the "23etAl" craze!My friend at BioTeam -- Michael Cariaso, who is also the author of the well known SNPedia, coined a word "23atAl". I like Michael's creation!"23atAl" describes...

Retail Genomics and web 2.0: Marketing via YouTube, Facebook and Blogs

In a previous Blog, I discussed the use of YouTube in Consumer Genomics marketing.Today, I run into a Blog called "The Spittoon", owned by 23andme, for the same purpose.Similarly, a company called the DNA Diagnostics Center (DDC) is on facebook.On one side, they are geeky; on the other side, they reaches consumer well using the principle of soft marketing.

Genetic Testing on NBC News: How to Interpret the Results?

Bioinformatics scientists have long been helping biomedical researchers to interpret their genomics data. But who should/will/could help consumers to interpret their results? NBC News aired its investigation yesterday.Having recognized the same probem since last year, I have been advocating the study of consumer bioinformatics. Bioinformatics has been...

How Web 3.0 and Lifestyle 3.0 Converge at DNA Testing

In parallel with the evolution of “web 1.0”, “web 2.0” and “web 3.0”, Richard Dale formulates the concept of “lifestyle 1.0”, “lifestyle 2.0” and “lifestyle 3.0”. It is so refreshing: a must read!Here I re-analyze Richard’s concepts from the perspective of self-consciousness. My argument is that the development of the Internet and i-lifestyle is purely...

The first two persons who paid $350,000 for their genome

New York times reported this week on the first two Knome customers who paid $350,000 to get their full genome sequenced.-- The first guy, Dan Stoicescu, is an executive of a Romania pharmaceutical company.-- The second guy, is a Chinese executive signed with through Knome's business partner.The rapid advance of genetic technology will result in a quick...

Discover, share and read the best on the web

Subscribe to RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters! Get unfiltered news feeds or filter them to your liking.

Get Inoreader
Inoreader - Subscribe to RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters!