Top Conversion Rate Optimization Mistakes | CRO Best Practices

Subscribe to our YouTube channel for the latest in digital marketing! Transcript: Hi guys, this is John here. I’m an internet marketing consultant with WebFX. And in this video, we’ll be going over the top five conversion rate optimization mistakes that I see on a regular basis. My hope is that a few of these will be valuable for your campaigns....

4d

UX Website Audit: How UX Tests Can Make your Site Like a 5-Star Resort

You’ve just set foot in the five-star vacation resort where you’ll be spending the next week. The lobby smells like fresh linens, the check-in desk is easy to find, and the lighting is warm. The comfort you feel upon entering the resort makes you trust your surroundings, and the beauty makes you want to indulge in a swim — or maybe even a visit to...

2w

What Is User Experience (UX) Testing? [+4 UX Best Practices]

Do you want to provide a great experience for visitors on your site? If so, user experience (UX) testing can help you analyze your site to ensure you’re providing a great experience for your audience. But what is user experience testing? On this page, we’ll answer this question, and also include: User experience tests to audit your current UX...

3w

Improve Web Design: 7 Site-Enriching Web Improvement Ideas

More than half of U.S. companies — 73% to be exact — use website design to help their brand stand out from competitors. That number alone says a lot about the importance of a high-quality, aesthetically pleasing web design. Not only that, but 38% of site visitors will stop engaging with a website if it’s unattractive. Your website’s design is extremely...

Jun 2020

What Is Website Maintenance? [Beginner’s Guide]

Your website is the foundation of your business’s online presence. People visit it to learn about your company, find your contact information, and purchase your products. If your website isn’t working properly or is out of date, you may lose out on significant opportunities, such as new leads and sales. Since 94% of first impressions relate to web...

Jun 2020

How to Use Emotion for Better Web Design and UX

Did you know that 94% of a user’s first impression of your business comes from your site’s design? In this post, we’ll look at how you can use emotion in your web design to create a great impression, enhance user experience (UX), and drive conversions. Keep reading for my insider tips, or check out our web design services to learn how our award-winning...

May 2020

Responsive Design Checklist: Your 7-Item List for Responsive Design

Are you reading this article on your smartphone? If you are, it wouldn’t be surprising — considering in 2019 alone, there were 3.9 billion unique mobile internet users. That’s why, in July 2019, Google rolled out mobile-first indexing — forcing website owners to consider the responsiveness of their sites. So, is your website responsive? On this page,...

May 2020

How Much Does It Cost to Build a Website for a Small Business?

Your website is your online storefront, whether you operate online, offline, or both, which is why it makes sense to invest in professional web design. How much does it cost to build a website for a small business, though? On average, small businesses will spend $2000 to $10,000 to build a site. The cost to create a website for your small business...

May 2020

Psychology of Color [Infographic]

Perhaps no choice is as vital to marketing as color. Whether you are selecting the color for a product or for your email marketing campaign, color has a tremendous impact on all of us. Subconsciously, we associate different colors with different things. This infographic examines the psychology of color and looks at some common associations of different...

Apr 2020

How Fast Should My Website Be? [+7 Tips for Speeding Up Your Site]

Did you know that for every second faster your website loads, you increase conversions by 7%? A fast loading website leads to longer dwell sessions, improved engagement, and increased conversions. When people can access information fast, they’re more likely to stay on your page. So now you’re probably wondering, “How fast should my website be?” Well,...

Mar 2020