Is Twitter Still a Thing for Content Marketers in 2023?

Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Marketers share what they’re doing (and not doing) – and they don’t all agree. Continue reading →

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Looking for a Content Marketing Job? Follow This Advice To Get Noticed

Lost your content marketing job? Worried about a potential layoff? Or just looking for a new role? Follow these job search tips and story-driven approaches to get recruiters’ attention and get a new job you’ll love. Continue reading →

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5 Simple Things You Can Do To Improve the Content Experience for Readers

What if you create such a good experience that readers don’t even realize it’s an “experience?” Here’s a helpful roundup of simple ways to improve the digital reading experience. Continue reading →

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2023 Content Marketing: Bring Your Strategy and Ops Into the Not-So-New Century [Rose-Colored Glasses]

It's happened. As predicted, content marketing is now just marketing. And that means it's time to  get serious about optimizing the value of ideas, experiences, and products in a marketplace of content. Here's how.  Continue reading →

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How To Scale Your Content Marketing Strategy To Improve Efficiency

Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. Here are five ideas to get started. Continue reading →

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B2C Marketers Treat Content Marketing as a Project; That’s a Mistake [New Research]

Today, we released the new B2C Content Marketing Benchmark, Budgets, and Trends – Insights for 2023. Discover the surprising and not-so-surprising results. And get Robert Rose’s big takeaway. Continue reading →

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How To Help the Perfectionist on Your Content Team, Even If It’s You

Striving for excellence? Great. Chasing perfection at the expense of the bigger picture? Not great for your team or your career. Try these tips to recognize and counter unrealistic expectations that derail deadlines and delay goals. Continue reading →

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Build Lasting Customer Connections With Sustainability Content [Sponsored]

Consumers increasingly seek brands that share their eco-conscious priorities. Follow these content tips and examples to show off your brand's actions that support their sustainability goals. Continue reading →

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Don’t Limit Audience Data to a Legal Concern or You’ll Miss the Big Opportunities [Rose-Colored Glasses]

For years, data privacy laws and strategies have filled the news cycle. But too many marketers haven’t appreciated the real potential of the first-party data evolution. Robert Rose shares the one industry that gets it right. Continue reading →

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5 Essential Elements for a Great Newsletter

Undesirable email newsletters clutter your audience’s inboxes. That’s one reason why newsletters that once worked for you may now sit unread. Revisit your e-newsletter design, tactics, and metrics to emphasize and track these five elements of successful newsletters. Continue reading →

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