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Lotame and Amobee Unveil Partnership for Global Social Audience Activation

Lotame, the leading global provider of data enrichment solutions has joined forces with Amobee, the global advertising technology company reinventing advertising for the converging world, in a global social data partnership to drive customer insights and turn personas into addressable advertising, for enhanced audience targeting and activation across...

Zynga and Dentsu Executives Back Admix $1.5 million Series A round extension

Less than 3 months after announcing a $7m (£5.5m) Series A in Q2, in-play ad company Admix has announced a round extension from strategic investors, bringing the total round to $8.5m (£7.7m).  Marcus Segal, previously COO of Zynga Studios and Nigel Morris, previously CEO of Dentsu Aegis, are joining the round. Investors also include executives at various...

Howzat! Bidstack partners with Nautilus Mobile

Bidstack, the leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket™ series have announced a new and exclusive in-game advertising partnership. Bidstack will deliver contextually relevant, realistic and unintrusive ads designed to fit seamlessly into the in-game environment in Real Cricket 20 – reaching...

Almost 75% of Consumers Will Increase or Maintain Seasonal Shopping Budget in 2020

Integral Ad Science (IAS), the global market leader in digital ad verification, today releases insights into online shopping behaviour, uncovering changing consumer patterns across Europe and the importance of digital advertising for brands during the seasonal period. Seasonal spending shifts earlier in the year Encouragingly, the majority of European...

Magnite Names Katie Evans as Chief Operating Officer

Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, today announced that Katie Evans has been named chief operating officer of the company. In this newly created role, Katie will be responsible for scaling Magnite’s global service operations and overseeing the company’s client operations, technical operations...

China Slams “Extortion” of US TikTok Deal; Facebook May Exit EU Over US Data Sharing Ban

In today’s ExchangeWire news digest: China denounces the US TikTok deal as “extortion”; Facebook warns it may have to leave the EU if it enforces a ban on data transfers to the US; and the UK sees its first tech sector trade union.   China denounces TikTok deal as ‘extortion’   China has denounced the prospective deal between ByteDance and US firms...

Xandr and Sublime Unite on Programmatic Guaranteed High-Impact Advertising Campaigns

Today (22nd September), Xandr, AT&T’s advanced advertising company, and Sublime, a global high-impact advertising solution, announced that they are partnering to deliver Programmatic Guaranteed advertising campaigns for high-impact ad units.  Built on Sublime’s experience with programmatic multi-device campaigns for skin formats and delivered on...

tmwi: Kids in the Driving Seat for MG Marketing Campaign

They say never work with children or animals but media agency tmwi has rejected that advice in their work with iconic automotive brand MG. In a bid to raise brand awareness levels and engage prospective family SUV car buyers, the agency conducted a nationwide poll of children asking whether mums or dads are the better driver. Gary Taylor, deputy MD,...

Pro League Taps GumGum Sports for Key Sponsorship Analytics Partnership

GumGum Sports, the leading AI-powered sponsorship analytics platform, has signed a partnership with Pro League, the official organisation representing Belgian professional football clubs. Pro League, and all Jupiler Pro League clubs (the top football competition in Belgium) will now have access to GumGum Sports’ real-time analytics on how league and...

IAS and Taboola Partner on Industry-First Brand Safety Solution for Performance Advertisers

Integral Ad Science (IAS), the global leader in digital ad verification, has partnered with Taboola, the world’s leading discovery platform, to introduce an industry-first pre-bid brand safety technology for performance advertisers. This is the first-ever integration to directly apply pre-bid brand safety within a native discovery platform. With this...

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