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Tamron Announces 70-300mm f/4.5-6.3 Di III RXD Full-Frame Lens for Sony E-Mount

Today, Tamron has announced its latest full-frame E-mount lens, the 70-300mm f/4.5-6.3 Di III RXD. Not only is it quite thrifty at $549, it’s also the smallest and lightest telephoto zoom lens available for the Sony mount. [ Read More ]

Does the Sony a7S III Stand a Chance Against $60,000 Hollywood Cameras?

After so much talk about how great the Sony a7S III is, it sure is nice to be able to put it in its place. Here’s a wildly unbalanced comparison between Sony’s latest a7S and a couple of extremely expensive cinema cameras. [ Read More ]

The Launch of ACDSee Photo Studio Ultimate 2021 Promises Innovative Editing Tools and Asset Management Functions

ACDSee Photo Studio Ultimate 2021 is set to launch with a host of new features, including a number of new tools focused on color editing and batch processing. Along with new features, the entire suite has received a boost to performance. Want to see what’s new? [ Read More ]

Improve Your Work by Understanding Color

When it comes to your images, how often do you think about the colors? Do you know what effects they could create or how to balance them together? Understanding color science can play a bigger role in your images than you thought. [ Read More ]

How to Shoot Classic Portraits in Incredibly Tight Spaces

Portrait photographers don’t always have the luxury of working in a nice large studio with loads of room to shuffle strobes and modifiers. If you’ve ever wondered how to get classic, timeless results when shooting in cramped, often improvised spaces, check out this short video. [ Read More ]

Audiio Introduces New SFX Catalog for Content Creators

Music licensing company, Audiio, has announced its latest product, which is bound to come in handy for anyone using music and sound effects in their photography and video projects. [ Read More ]

This New Modular Hardshell Backpack Is Close to Perfect

There's no lack of choice when it comes to camera bags anymore, with new arrivals happening almost every month. So. it takes more than a polished marketing campaign to catch a useful level of attention, and this newcomer is more than that. [ Read More ]

Can Lens Sales Bring Salvation to a Desperate Camera Market and Help Save Nikon?

The news headlines have been rampant for the last 10 years: the camera industry is in free fall, spiraling into its death as a consumer electronics niche, no longer the doyen of conspicuous spenders around the globe. The numbers speak for themselves, peaking at camera sales of 120M units in 2010 before imploding to a grisly 15M in 2019. And that was...

Anamorphic on a Budget? A Review of Sirui's 50mm f/1.8 Anamorphic Lens

During World War I, French astronomer Henri Chrétien developed a wide-angle viewer for tank operators, enabling the crew members to see a 180-degree view of the battleground. His invention wasn't used in the cinema until after the war in 1927 when director Claude Autant-Lara decided to use it for his film, "To Build a Fire." Sadly, this invention was...

Canon Announces EOS C70 Cinema Camera and EF-to-RF Speedbooster

Today, Canon announced the EOS C70 which is the company’s first RF mount cinema camera. [ Read More ]

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