New video research shows what viewers value during the pandemic, and beyond

Google’s Official Digital Marketing Publication. People turn to video for more reasons than ever. Discover key findings from video behavior research.

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Increase awareness with video on YouTube and Google

The Awareness Playbook packages YouTube and DV360 awareness products into a single solution designed to reach your customers and deliver results.

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How 1 global brand’s measurement strategy maximizes reach and results

Google’s Official Digital Marketing Publication. PepsiCo shares advice for advertisers looking to get more out of their global measurement strategy.

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With car shoppers more willing to buy online, auto marketers must bridge the divide

Google's Official Digital Marketing Publication. Automotive digital transformation allows for a frictionless offline or online car buying experience.

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The Update: How Google is making commerce more accessible

Google's Official Digital Marketing Publication. Bill Ready discusses retail technology and how to make commerce more accessible to all merchants.

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The Update: How Walgreens' customer-focused marketing is driving business growth

Google's Official Digital Marketing Publication. Lawrence Cole discusses how Walgreens marketing has evolved to a true omnichannel experience.

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The Update: Why diversity and representation are key to brand success

Google’s Official Digital Marketing Publication. Sarah Carberry discusses racial representation and the growing demand for purpose-driven brands.

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What pandemic video trends reveal about consumer needs

Google's Official Digital Marketing Publication. We've been keeping a close eye on how the pandemic has impacted consumer behavior trends on YouTube.

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It’s time to rethink the video streaming wars. Here’s why

Google’s Official Digital Marketing Publication. There are a lot of ways to achieve reach amidst streaming wars. Let’s start with creator-driven content.

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Why conversion modeling will be crucial in a world without cookies

Google’s Official Digital Marketing Publication. Conversion tracking has become more difficult. Here’s the key to accurate conversion measurement

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