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What to know about Google Ads conversion measurement

Conversion measurement is key for understanding how people interact with ads. Discover more about conversion measurement in today's ads ecosystem.

Build better creative for your performance marketing

We've created a guide of performance marketing best practices. Discover how to drive better performance campaigns with text, image, and video assets.

How PepsiCo uses first-party data to build direct relationships with consumers

Google's Official Digital Marketing Solution. DIscover how PepsiCo uses first-party data to build direct relationships with consumers.

Get comfortable with more types of machine learning models

Google’s Official Digital Marketing Solution. Explore and get comfortable with different types of machine learning marketing and data modeling.

How to think about building effective ads for YouTube

Google’s Official Digital Marketing Publication. Explore insights from industry experts and learn how to build effective video ads on YouTube.

Global Insights Briefing: Home improvements and Halloween

Google’s Official Digital Marketing Publication. As the delta variant spreads, people are planning on activities from Halloween to home improvement.

How to think about building a marketing measurement plan

Google's Official Digital Marketing Publication. Discover the five pillars of holistic marketing measurement planning with Karen Stocks.

How to improve ROI by connecting organic and paid search

Google's Official Digital Marketing Publication. Stephen Pritchard explores how greater organic & paid data integration can unlock the power of Search.

A (Snackable) Future of Retail Report

Google’s Official Digital Marketing Publication. Prepare for the future of retail trends with this insights-packed report.

Is your measurement plan ready for 2022?

Google’s Official Digital Marketing Solution. Is your measurement plan ready for 2022? Explore tips for marketing performance, measurement & privacy.

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