Navigating a new partnership and the pandemic: What Align Technology and Publicis Groupe learned

Google’s Official Digital Marketing Publication. Discover why working in marketing partnership drove growth through 2020’s uncertainty.

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Inside Google Marketing: How we (finally) proved the value of influencer marketing

Google’s Official Digital Marketing Publication. These four points outline the value of influencer marketing and long form content.

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Inside Google Marketing: How Media Lab maximizes YouTube video ad results

Google’s Official Digital Marketing Publication. Google’s Media Lab shares why it’s time for every advertiser to leverage video ad sequencing

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3 things CMOs should think about when it comes to putting privacy first

Google’s Official Digital Marketing Publication. As privacy concerns increase, CMOs can use technology to support a privacy-first strategy

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5 keys to creating value with first-party data

Google’s Official Digital Marketing Publication. As the advertising industry shifts away from third-party identifiers, we explore first-party data benefits.

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Data ethics: It’s time for courage, not just compliance

Google’s Official Digital Marketing Publication. Discover how today’s leaders should be thinking about data ethics and online data privacy compliance.

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Rethink your data and insights strategy to be ready for what’s next

Google’s Official Digital Marketing Publication. It’s critical for brands to have real-time insights and data. Here are tools and resources to help.

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Google’s CMO shares 5 enduring lessons the pandemic has taught her

Google’s Official Digital Marketing Publication. Lorraine Twohill, Google’s CMO, reflects on the marketing pivot that stemmed from the pandemic.

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What Google execs around the world learned from navigating the pandemic

Google’s Official Digital Marketing Publication. We asked Google how a year of pandemic disruption affected work and how they’re moving forward.

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How does the world’s largest snack company elevate personalization at scale?

Google’s Official Digital Marketing Publication. Oreo explains how infusing empathy through ad personalization at scale is helping drive growth.

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