What to know about Google Ads conversion measurement

Conversion measurement is key for understanding how people interact with ads. Discover more about conversion measurement in today's ads ecosystem.

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Build better creative for your performance marketing

We've created a guide of performance marketing best practices. Discover how to drive better performance campaigns with text, image, and video assets.

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How PepsiCo uses first-party data to build direct relationships with consumers

Google's Official Digital Marketing Solution. DIscover how PepsiCo uses first-party data to build direct relationships with consumers.

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Get comfortable with more types of machine learning models

Google’s Official Digital Marketing Solution. Explore and get comfortable with different types of machine learning marketing and data modeling.

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How to think about building effective ads for YouTube

Google’s Official Digital Marketing Publication. Explore insights from industry experts and learn how to build effective video ads on YouTube.

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Global Insights Briefing: Home improvements and Halloween

Google’s Official Digital Marketing Publication. As the delta variant spreads, people are planning on activities from Halloween to home improvement.

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How to think about building a marketing measurement plan

Google's Official Digital Marketing Publication. Discover the five pillars of holistic marketing measurement planning with Karen Stocks.

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How to improve ROI by connecting organic and paid search

Google's Official Digital Marketing Publication. Stephen Pritchard explores how greater organic & paid data integration can unlock the power of Search.

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A (Snackable) Future of Retail Report

Google’s Official Digital Marketing Publication. Prepare for the future of retail trends with this insights-packed report.

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Is your measurement plan ready for 2022?

Google’s Official Digital Marketing Solution. Is your measurement plan ready for 2022? Explore tips for marketing performance, measurement & privacy.

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