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7 Key Metrics to Track the Success of your LinkedIn Sponsored Updates

You’ve heard of “putting the cart before the horse”, right? In most cases, it’s a bad idea. But when applied to content marketing, this approach can work brilliantly. In fact, it’s how best-in-class marketers today begin their content marketing and native ad campaigns. On LinkedIn, they reverse engineer their campaigns first by visualizing their end...

Do You Have Enough Time to Just Think?

Great ideas and strategies don’t appear out of thin air. They come from minds – usually from minds that are deeply, intently immersed in thought, firing through dozens of so-so ideas before one creative spark provides a stellar solution to the problem at hand. Actor and author John Cleese dedicated his keynote presentation at Content Marketing World...

5 Ways Marketers Can Take Advantage of Their LinkedIn Background Photo

Have you ever passed a blank billboard on the highway? You see them every now and then, billboards advertising nothing but white space for months at a time. As a marketer, it might make you twitch a little to see a missed opportunity for engagement. Yet many marketers have a blank billboard right on their LinkedIn Profile – the background photo that...

Millennial Minute: Here’s What We Know About Affluent Millennials

Welcome to Millennial Minute, a new series in which our resident Millennial, Alex Rynne, takes a deep dive into trends, research, and everything B2B marketers need to know about this increasingly powerful and influential buying group. Our last post covered 5 reasons why every marketing team needs a millennial. This post outlines three takeaways from...

You’ve Captured Your Customers’ Attention. Now What?

Editor’s note: This post was contributed by Jennifer Hill, COO of Remedy Analytics. It is her second post exploring the changing landscape of brands in business and our fourth installment of LinkedIn Marketing Solutions: Financial Services’ new editorial series focused on diving deep into topics that matter most to financial marketers. In a world that...

Trending Content: Time To Get Energized

Thanksgiving has come and gone, and it’s time once again for marketers to start thinking about repurposing turkey slices, both physically and metaphorically. But it’s also time to shake off the food coma and get energized for the sprint through December. For most of us, the end of the year is a wake-up call. Is it really almost December? Do I dare look...

Turkey Slicing 2.0: A Content Marketing Thanksgiving Tradition

If you’re like me, your favorite part of Thanksgiving dinner is the leftovers. From sandwiches to casserole to tacos, you can make a single turkey dinner go a long way. It just takes some creative repurposing—looking at the leftover food and seeing the potential it has. For example, you can turn your sweet potatoes into pancakes, like magic. These...

Launching LinkedIn Agency Aces: The Ultimate Quiz for the Advertising Agency World

There is a lot to learn around marketing in the vast and increasingly complex world of Digital. With over 400 million members worldwide, it is essential for agency contacts to be in the know on the strategies to leverage LinkedIn to get their message across to a professional audience. Introducing LinkedIn Agency Aces – LinkedIn has devised a 4-week...

How Toshiba of Canada Keeps Its Sales Pipeline Full

Coffee-Cup Giveaway, Highlighted on LinkedIn, Creates an Attention-Grabbing Awareness Campaign IT professionals are the “unsung heroes” at every company, solving employees’ day-to-day technology headaches with patience and often little glory. They’re also important decision makers when it comes to technology purchases and are not going to approve a...

Join Us for a Tech Marketing Dinner Party! [Infographic]

It’s no secret that consumer software buyers have diverse options at their fingertips. They actively seek and define their own research path — constantly checking their vendor’s product menus to find options that sound delicious. So, when marketing to software buyers, how do you as a tech marketer prove that you have the tastiest software supper in...

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