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Tasteful New Identities

Wieden+Kennedy London has developed a visual antidote for quarantine in a brand identity refinement for Coca-Cola. As part of Coke's new “real magic” campaign, a “hug” logo embraces scenes, people, animations, illustrations, and more, just as it wraps around a bottle or can.

Scouts Grows Its Brand

Young families have more and more demands on their time today, and these challenges have not helped the Scouts in the UK with recruitment. By extending its membership to now include 4- and 5-year-olds, the historic organization hopes to capture young members before they get involved in other social and sports clubs. But effective branding would be key...

The ongoing tale of Peter Rabbit

Children the world over have loved the adventures of Peter Rabbit, Mr. Jeremy Fisher, Squirrel Nutkin, Mrs. Tiggy-Winkle, and Jermima Puddle-Duck for nearly 120 years. To celebrate this remarkable history, Penguin Random House Childrens worked with Edinburgh design agency CreateFuture to refresh the Peter Rabbit brand for future generations of young...

Hood Ornament As Brand Marker

Car hood ornaments adorned vehicles from the time cars were invented until the 1980s, but car design and style preferences have since made these unique sculptures obsolete. They were invented essentially as externally mounted radiator cap covers—some were even designed to visually display radiator temperature—but they evolved to because important tools...

New Fashion Identities

Rebranding a 124-year-old, very exclusive brand demands restraint. Ragged Edge's rebrand of luxury luggage-maker Globe-Trotter preserves the authenticity of the original brand, while reaching out to modern adventure-seekers.

Harvard Law School Reveals New Shield

Harvard University has replaced the official shield of its law school after long-voiced objections from students and staff about the previous version, which featured the family crest of an 18th-century slaveholder who donated money to help establish the school.

Join Bill on September 16th as he Talks with Sabine Lenz of PaperSpecs

Join Bill on September 16th as he talks with Sabine Lenz of PaperSpecs on how he creates and crafts pop-up paper creations!

A Brand New Offer Just For You

...you'll love this limited-time offer. Our friends at Brand New (a division of UnderConsideration), are offering LogoLounge members a one-time 25% discount on their introductory annual subscription price.

New Medical Branding

Medow, a company that helps health care professionals find the support and resources they need to flourish in their taxing jobs, has a new logo and branding system created by Fable&Co.

New Brands Deliver

The pandemic world has been a huge boon to delivery services old and new.

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