An Ergonomic Branding

PepsiCo has introduced an easier-to-pour 2-liter bottle for its North American drink products.

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Everything Old is New Again

In 1966, Paul Rand presented a logo redesign proposal to the Ford Motor Company.

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A New Brand for Death

VMLY+R Melbourne has created an identity for a new not-for-profit organization, Earth Funerals, which offers environmentally friendly funerals, an option that had not previously been available in Australia.

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Quick takes...

Pentagram partners Luke Powell, Jody Hudson-Powell, and Domenic Lippa have created a new identity for Virgin Money UK that aims to make banking feel friendlier, more approachable, and decidedly less scary.

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Finding the Larger Story

“Twitch needed to tell a much larger story,” says Byron Phillipson, global executive creative director at Twitch, in a recent Adobe Blog article. Twitch is a leading live streaming platform for gamers, but its population is growing and becoming more diverse: it now has partnerships with the NBA, NFL, professional wrestling, and many other sporting organizations.

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Storied Car Brands Merge

Fiat Chrysler and Peugeot have merged into a new corporate brand called Stellantis.

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Short Takes...

KFC's Colonel Sanders lost his moustache to mark the November 1 start of Movember, a month in which participants raise money for charity by shaving off and growing back their moustaches. But his new look only lasted one day: the Colonel's moustache was completely grown back on November 2.

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Hello Fresh Refreshes Brand

Meal kit service HelloFresh has a new identity, created by DesignStudio. Although the familiar lime has been retained from the original design, the app icon is very different: it has a grungy, speckled color scheme that some have called “dirty” or even “moldy,” attributes that definitely should not be associated with food.

Nov 2020

Literal Brand Messaging

For the first time in its nearly 100-year-old history, TIME magazine replaced the logo on its November 2, 2020, U.S.-edition cover, swapping out TIME for the simple message VOTE. Shepard Fairey created the cover's illustration.

Nov 2020

Type Genius Ed Benguiat Passes

Famed designer and typeface expert Ed Benguiat died on Thursday, October 15, 2020. His talent spawned more than 600 typefaces and thousands of design projects, including the logos for Ford and AT&T, and mastheads for The New York Times, Esquire, Look, and McCalls.

Oct 2020