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 Russian design agency Depot has created a clever branding scheme for a dairy client that builds a strong presence on store shelves.

Avon Gets Another Makeover

Striving to keep its beauty products relevant after 135 years of business, Avon has yet another new brand identity, replacing a system that was just launched in 2019. The identity has a stronger personality: an introduction video says it is meant to be both feminine and bold.

GBH Goes w/ Out

WGBH is known around the world for such signature television programming as Nova, This Old House, and Antiques Roadshow. As of September 1, 2020, the organization's new name and brand will be simply GBH to reflect that it has grown from being a TV broadcaster to a full content streaming service.

News from Australia

The Edison Agency has created a new brand identity for food manufacturer Arnott's—now The Arnott Group—that has cause a great deal of unhappiness among Australian consumers, especially those who love Tim Tam biscuits/cookies.

A Historic Brand Faces Forward

Mother Design has created a new identity for publisher Penguin Michael Joseph, bringing back a familiar character, the book-reading mermaid. The mermaid symbol, in various iterations, has been part of the Michael Joseph system since the publisher was founded in 1935.

Aiming for the Stars

Design agency House of Van Schneider recently had an opportunity its staff could never have imagined: to design a logo for NASA's Mars Rover, which launched on July 30, 2020.

Dualing Identities

Design studio DutchScot has created a complex, illustration-based identity for a Chinese restaurant in Dubai.

Royal Caribbean Adjusts Brand

Royal Caribbean Cruises Ltd. has changed its name to Royal Caribbean Group, and with the help of Chermayeff & Geismar & Haviv, has updated its entire brand identity. The familiar crown and anchor mark has been in use since 1969.

Quick Updates

Insurance and investment giant Mutual of Omaha has removed Native American imagery from its logo, effective immediately. Management also indicates that $1 million will be donated to community-based initiatives and non-profit organizations committed to racial equity, inclusivity, economic equality and social justice, plus managers will receive additional...

From Knight to Play

King Arthur Flour Company is now King Arthur Baking Company.

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