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How Apple’s iOS14 Update Will Impact Your Facebook Ads

This post was written by: James Corr, Rachel Danto, and Kia Street What is the Apple iOS14 Update? Apple’s iOS14 update, an ongoing rollout, will require Apple device users running iOS14 to explicitly grant permission to all websites, mobile/apps, etc.…The post How Apple’s iOS14 Update Will Impact Your Facebook Ads appeared first on Seer Interactive.

Best Keyword Research Tools for SEO [2021 Review]

Best Keyword Research Tools for SEO [2021 Review] Everyone has their own method to their madness of keyword research. Whether you’re just getting your feet wet in SEO or you’re looking for new tools to try, below we’ve rounded up the top keyword research tools for SEO in 2021:  Google Keyword Planner Cost: Free Overview: Keyword Planner is...

Wasteful Wednesday #23 – Keyword of the Week “Login”

Watch Episode 23 on “Login”:  ← Watch Episode 22 on “Local Intent” Read the Transcript of Episode 23 on “Login”: What’s up friends Wil Reynolds here and I’m back for another Wasteful Wednesday. The show where I show you how to save a little bit of money by combining your PPC and SEO data, and maybe doing paid just a little bit...

Bid Automation & Budget Allocation 2x Revenue at a 12% Higher ROAS

When the pandemic started impacting construction activity and outdoor/indoor events across the US in March, one of our clients in the construction equipment space tasked our team with driving incremental leads and revenue to offset COVID-related declines in areas of their business.…The post Bid Automation & Budget Allocation 2x Revenue at a 12%...

Review: GTM Preview Mode

If you’re not familiar with Google Tag Manager (GTM), check out our guide here before reading this post. Introduction In recent months, Google has released a new version of GTM Preview mode for analysis of your tags/triggers/variables in real-time as you interact with elements on the site with tracking active.…The post Review: GTM Preview...

Wasteful Wednesday #22 – Keyword of the Week “Local Intent”

Watch Episode 22 on “Local Intent”: ← Watch Episode 21 on “Google vs. Bing” Read the Transcript of Episode 22 on “Local Intent”: What’s up folks Wil Reynolds back for another Wasteful Wednesday. This Wednesday, we’re going to show you how you might be wasting money on local intent searches, if you are not a local based company. …The...

PPC Account Audit Guide 2020: Checklist for Audits

Written by Rachael DiNicola & Tracy McDonald The goal of a PPC account audit is to use Google’s best practices to identify quick wins in a new ad account. It’s also a good idea to audit your accounts at least once a year since multiple people are generally making changes in an account, new campaigns are launched, and human error will always...

Are Header Tags Important for SEO?

While they may not get quite the love that other HTML tags like title tags and meta descriptions do, well-optimized header tags are an important part of any on-page SEO optimization.  In this article, we’ll cover what header tags actually are and why they are important for SEO practitioners.…The post Are Header Tags Important for SEO? appeared first...

SEO Strategies for Optimizing Your Site for Voice Search

How Voice Search Can Be a Part of Your 2021 SEO Strategy “OK Google,” “Alexa!” “Hey, Siri” These are phrases that we’re all pretty familiar with. And as if Googling something weren’t easy enough, we find ourselves using virtual assistants to do it for us.…The post SEO Strategies for Optimizing Your Site for Voice Search appeared first on...

6 Reporting Challenges Solved by Restructuring Your Google Analytics Account

Is your Google Analytics account full of properties and views you don’t even use? Maybe you inherited an account you don’t trust because you don’t know how it was set up in the first place. If this sounds like you or one of your accounts, please continue reading — your team will thank you for it later!…The post 6 Reporting Challenges Solved by Restructuring...

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