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An Apple Search Engine? – Whiteboard Friday

Happy Friday, Moz fans! In today's Whiteboard Friday episode, Tom digs into his research on Apple’s moves in search, specifically their recent launch of what he believes is a search engine, how it works, and how they could possibly hope to compete with Google in the future.Click on the whiteboard image above to open a high resolution version in a new...

Renting vs. Owning the Post-Review Local Consumer Journey

Technology can be a conductor or a barrier. Everything we do to market local businesses is meant to culminate in a human encounter. When we get our part right (and external forces smile upon us), technology connects us. When we get our part wrong (or external forces impede us), technology can have the frustrating effect of sundering local brands from...

ChatGPT Won’t Replace Google Search (Yet)

Even in the relentless news and noise of early 2023, you’ve probably heard about ChatGPT, the GPT-3-powered (technically, 3.5) chatbot that’s eerily able to simulate human-like responses. Consider, for example, this question and answer (created by GPT-3):Is ChatGPT a search engine?No, ChatGPT is not a search engine. It is an artificial intelligence...

Daily SEO Fix: Investigating Keyword Cannibalization

Keyword cannibalization occurs when a website has too many similar keywords spread throughout the various pages on that site. This can harm the SEO potential of the pages involved, and can quite often go unnoticed for some time. When more than one page has the same, or a similar keyword target, those pages will then start to compete with each other,...

What Is a Core Update? – Whiteboard Friday

Recorded at SearchLove London in October — in the wake of three Google updates — Tom presents a different take on core updates in this Whiteboard Friday.Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHappy Friday, Moz fans. So I'm here at SearchLove London recording this Whiteboard Friday. I don't...

The Ultimate Guide for Taking Full Control of Your Google Business Profile and NMX

Ready for a deep dive into 40+ common features found on Google Business Profiles (GBPs) and the New Merchant Experience (NMX)? Here we go!You may feel daunted by the fact that GBPs are major assets you rent from rather than owning because Google has always taken a crowdsourced approach to vital information that represents your company. You may also...

After Google: Should SEOs Jump Ship?

There was a pre-search-engine age. It’s hard to conceive of now, but there was. Even in the early days of search engines, when Ask Jeeves, Yahoo, and Excite still competed for the crown, I can remember web portals. Pages that I’d start at, in the “computer room” at school, to navigate and explore the web not by searching, but by clicking on organized...

How to Align Your Blog with Your Organic Search Conversion Funnel

Business blogging is an interesting concept. Many businesses have a blog, and yet, in most cases, there isn’t much planning going into how those blogs fit into larger business goals. Someone on the team is just assigned to publish content regularly, and that’s what they do.A business blog is usually an island within a company: There’s likely, not much...

Three Ways to Evolve Your Link Building in 2023 — Whiteboard Friday

Welcome to 2023! In the first Whiteboard Friday of the new year, Paddy walks through three methods to evolve your link building efforts — not reinventing the wheel, but by improving what you currently do.Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHi, Moz fans. Welcome to another edition of Whiteboard...

5 Times ChatGPT Steered Me Wrong in Local SEO

If it looks like a cat and sits like a cat, it must be…OpenAI’s ChatGPT is a novelty that most SEOs are exploring right now for its ability to have a conversation with us about complex questions. It may be a major search disruptor and a threat to Google, a useful tool, a source of inspiration, and a societal ill, all rolled into one, but what I want...

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