The ROI of SEO

Search marketers can't get our important work implemented if we can't prove that it's worth the investment to our higher-ups. With that in mind, Moz’s own SEO Manager, Kavi Kardos, is going to give you the numbers and the talking points you need to justify the return on investment of your SEO work.Click on the whiteboard image above to open a larger...

1d

Indented Results Roll Out at 40% of SERPs

Recently, after months of testing, Google pushed a full roll-out of indented results. These are groups of organic results from the same domain, such as this result on a search for “Halloween stores”:Just to make life confusing, indented results are different from expanded sitelinks (in the #1 ranking position), such as these on a search for “Spirit...

3d

Flimsy Metrics: The State of the Web & Core Web Vitals [Part 2]

In the first post in this series, I talked about how relatively few URLs on the web are currently clearing the double-hurdle required for a maximum CWV (Core Web Vitals) ranking boost:Passing the threshold for all three CWV metricsActually having CrUX data available so Google knows you’ve passed said thresholdsFor Google’s original rollout timeline...

5d

2021 Local SEO Holiday Success: A Ready Response for Each Customer

First, let me pull up the best seat in the house for you: the local business owner or marketer who has weathered so much in the past two years. For your work of serving the public, you deserve the comfy chair by the fire, the celebratory cup of hot chocolate, while we chat about preparing to take good care of your customers in the upcoming holiday season.Thank...

5d

Prioritizing Technical SEO Fixes

Faced with so many SEO tasks to worry about, how do you know which ones to prioritize? In today's episode of Whiteboard Friday, Ola takes you through the important technical SEO fixes that should be a the top of your audit list.Click on the whiteboard image above to open a larger version in a new tab!Video TranscriptionHi, Moz fans. I'm Ola King. I...

2w

The Death of Domain Diversity Has Been Greatly Exaggerated

It’s common to hear SEOs discuss the “increasing dominance” of big brands in SEO, and how smaller companies just can’t break into the rankings like they used to. Google even put out a “domain diversity” algorithm update a couple of years ago to address the issue, and people like me have shown time and time again how metrics like branded search volume...

2w

Are We There Yet? The State of the Web & Core Web Vitals [Part 1]

No, please, do read on. This is a post about what has gone wrong with Core Web Vitals and where we stand now, but also why you still need to care. I also have some data along the way, showing how many sites are hitting the minimum level, both now and back at the original intended launch date.At the time of writing, it’s nearly a year and a half since...

2w

What if the Competition Is Wrong? How to Avoid the Pitfalls of Competitive Content Research

Competitive research is a common and necessary task in any marketing landscape. This practice is particularly crucial in digital marketing because the ecosystem rapidly changes and brands constantly battle against each other for users across multiple platforms. In the ideal scenario, performing competitive content research illuminates where your brand’s...

2w

Intro to Python [Part 2]

Want to use Python, but don't know where to begin? Britney and Pumpkin are here in their second episode as co-hosts with more great tips on how to get started! Click on the whiteboard image above to open a larger version in a new tab!Video TranscriptionHi, Moz fans. Welcome to another edition of Whiteboard Friday. I'm your host Britney Muller. I was...

3w

Reveal Your Rivals with True Competitor (Beta)

One of the biggest challenges in SEO is trying to convince your client or boss that the competition they face online may not match their legacy competitors and personal grudges. Big Earl across the street at Big Earl’s Widgets may be irritating and, sure, maybe he does have a “stupid, smug face,” but that doesn’t change the fact that WidgetShack.com...

3w