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Underused Tactics and Overlooked Metrics in E-Commerce

There are plenty of impressive tactics or metrics that aren’t often discussed, not necessarily because they aren't important, but because it's easy to get locked into the rhythm of simply reporting on traffic and sales.To change things up, let's look into some other areas we can optimize to improve the organic performance of e-commerce websites, and...

Announcing the Local SEO Certification from Moz Academy

43% of people tasked with marketing local businesses say there just aren’t enough resources available to teach them local SEO. Today, Moz is debuting our Local SEO Certification program to fulfill this need. With this well-organized, engaging video course, you can learn at your own pace, take an exam, and earn a certificate and LinkedIn badge as proof...

Why Creating Competitor Link Gaps Is Just as Important as Closing Them

In SEO and digital PR, there is a lot of discussion surrounding how and why brands need to close backlink gaps in order to rank high and be competitive in the SERPs. But what about tackling competitive SEO from the opposite direction by creating link gaps? In this post, I’ll share a framework that we use at JBH to help us create hyper-niche and relevant...

Going International: 15 SEO Steps for a Successful Expansion

IntroductionExpanding your business internationally is an excellent way to grow and scale your company. However, deciding to enter foreign markets involves making several decisions and taking actions that establish your organic presence. This article will guide you through 15 SEO steps to follow that will allow you to conquer new markets successfully.Table...

Optimization Tips for Your SEO Career (and Your Life)

What does it take to advance your career? Knowledge? Absolutely. Skills? Most definitely. But there is another element, one so important that without it, knowledge and skills lie dormant: Action. In my experience, the ability to take action sits firmly on the foundation of a strong mindset. Consider these scenarios: Have you wanted to answer a question...

Local Pack Headers: Curious, Overlooked Clues to the Mind of Google

Which local pack element is hiding in plain sight, has no industry name despite being present in at least 33% of SERPs, and has curious behaviors which, up until now, have been little explored?It’s the thing I’ll call “local pack headers”, after informally polling my peers and confirming that the local SEO industry has never really dubbed this bold,...

What Are the Best Tools for Storytelling With Data Visualization?

Storytelling with data is a crucial part of any content marketer’s toolbox. Whether you are using data visualization to illustrate a point you’re trying to make, or you want to showcase data from an analysis your team has done, proper data design is key to creating effective visuals that everyone is happy with. Charts and infographics can be pretty,...

Social Media Competitor Analysis: The Complete Guide

According to Sprout Social’s survey, 85% of companies rely on social data as a primary source of business insights. And with almost 4.6 million people on social media networks, they are a crucial part of your growth strategy.It’s no longer news that there’s fierce brand competition — in every industry — roaming the web. So, how do you outcompete your...

Transitioning to GA4: Is this the Right Analytics Move for Your Team?

Back in March, Google announced that the current version of Google Analytics Universal (commonly known as Universal Analytics) will be deprecated as of July 1, 2023, in favor of the new version, GA4.As a part of this transition, Google will be dropping support and tracking for Universal Analytics (UA), which has been the standard reporting tool for...

Outstanding Local SEO Takeaways from MozCon 2022

It would be hard to overstate the value of the education offered at MozCon. From the impressive accreditation of seasoned speakers to the novel thinking of newcomers, MozCon 2022’s presenters delivered a level of actionable advice and inspiration that resoundingly reaffirmed why this event is one of the best-loved in the SEO world. As a local SEO, it’s...

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