Influencer Marketing for SEO and Authority

Please welcome back guest host, Andy Crestodina, for an episode all about the connection between people, relationships, and SEO outcomes. Specifically, how influencer marketing can drive SEO and authority.Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHey, Moz fans. This is Andy Crestodina from...

2d

How Contextualizing Topics can Lead to Press-worthy Content for Your Brand

More brands than ever are investing and producing quality journalism to drive their earned media strategy. They recognize that it’s a valuable channel for simultaneously building authority while finding and connecting with customers where they consume news.But producing and distributing great content is no easy feat.At Stacker and our brand-partnership...

4d

Page Experience is Here to Stay: Moz Launches Performance Metrics Suite

Way back in April 2021, I had the honor of announcing a new beta Moz product: Performance Metrics. It arrived just in time for SEOs to track and improve their sites through the anticipated May launch of Google’s Page Experience update. We uniquely offered at-scale tracking and issue identification against Core Web Vital metrics for hundreds of URLs...

5d

How to Improve Organic Clickthrough for Your Content

Google search result pages are becoming more diverse and even interactive, which makes any clickthrough study out there much less reliable, because no two sets of search results are the same.But how much control do writers and content creators have over how their content is represented in search? As it turns out, they do have quite a few options when...

2w

Adding STAT Reports to Google Sheets Using App Scripts

The team at MacMillan Search has generated a lot of value by combining automated STAT reports with Google Sheets. From adding ranking details to other tool’s outputs, to giving the content teams up-to-date “People Also Ask” reports, the end result has proven to be a great time-saver in our week-to-week SEO workflows by reducing manual work and providing...

2w

22 Smart Google SEO Tips for 2022

We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: SEO expert Cyrus Shepard shares his top 22 tips for successful Google SEO in 2022. Watch to find out what to prioritize and what to look out for in the year ahead!Click on the whiteboard image above to open a high resolution version in a new tab!Video...

3w

2022 Local SEO Success: The Year of Everywhere

“Everywhere!” is going to be the ebullient byword for approaching a brand new year of local search marketing with gusto. In 2022, the opportunity is there for local businesses to be everywhere customers are looking at a time when they are particularly open to change, whether that’s exploring new companies, testing new brands, or trying new modes of...

3w

Hit Me With Your Best Blogs: The Top 25 Moz Blogs of 2021

2021 was a big year for Moz: we joined the Ziff Davis family, held our second all-virtual MozCon, added a technical SEO certification to Moz Academy, released new and improved guides for topics like local SEO, link building, and Google Analytics, and launched exciting betas for Moz Pro — Performance Metrics and True Competitor. We also published 186...

4w

Local SEO Statistics that Tell Our Industry’s Story

What a gift it is that local SEOs put hours of research into facets of our industry and then freely share their findings! Today, I’m going to bundle the most important recent local search marketing statistics and survey takeaways into a single gift basket, which you can draw from when you need to create a compelling narrative which clients can quickly...

4w

3 Effective Ways to Quickly Identify Your SaaS Brand’s Top SEO Competitors

There are over 22,600 software-as-a-service (SaaS) companies in the world right now, according to Crunchbase.On Capterra, there are more than 800 software categories.Research by Statista indicates that the market size of the SaaS industry has grown from $5.56 billion in 2008 to over $156 billion in 2020.What do these figures show? It’s simple. The SaaS...

Dec 2021