Seth Godin's Blog on marketing, tribes and respect

Seth Godin's riffs on marketing, respect, and the ways ideas spread.

Latest articles

NFTs are a dangerous trap

Like most traps, they’re mysterious and then appealing and then it’s too late. An NFT is digital treasure chest, a status symbol and an apparent item of value. Like a Pokemon card, or an original Picasso drawing or the actual frame of a Disney animated film from 1955, NFTs are designed to be the one and only, a shred of non-fungible...

“I’m just browsing”

We see it all the time, and not just in the store, with a catalog or on a website. You can tell the committed students from the ones who are simply skating by. You can figure out who’s reading the book because they’ve got something at stake and who’s simply wasting time. When we adopt the posture of commitment, something...

The most important meal of the day

Who decides the rhythm of your day? When are you at your best, when do you drag? In the old days, when we worked on the assembly line or even in sync at the office or at school, there were good reasons to adopt the timing that was assigned to us. But perhaps it makes sense to take control and listen and notice and work with our patterns, not against...

The weight of repetitive tasks

As I write this, they’re laying a brick wall outside of my window. Each brick weighs about five pounds. There are a thousand bricks in this wall. And every brick is moved, one by one, from the truck to the cart to the wall. Over time, any inefficient move is costly indeed. Watching professionals do it gives me more admiration than ever for their commitment...

A seat at the table

Harvard, Dartmouth and Stanford are always full. The value of their degree is largely based on scarcity. There are always more people who want to get in than they will allow. That’s intentional. Artificial scarcity to create a credential that appears valuable. Harvard has enough endowment and tech to offer 50x as many degrees as they currently...

A letter to your future self

We often send metaphorical letters to our past selves, berating the choices we’ve made. We express regret about missed opportunities or past mistakes. It’s easy to blame our younger selves for the mess we’re in. What would you say to your future self? And how would you feel when you read that letter in a few months or years? Maybe...

Avocado time

The perfect avocado… Sometimes they’re too hard, and often, they’re rotten. But every once in a while, you’ll nurture an avocado until it’s at the peak state of flavor and texture. You certainly aren’t going to waste it. You’re not going to sacrifice it to some sort of smoothie, or even hide it in a sandwich. That’s...

“Count me in”

That’s the opposite of, “count me out.” Either you seek to unite and be part of it. Or to divide and watch it go away. Whatever ‘it’ might be. We can seek to trigger those we’ve decided are our enemies, undermine the standards and burn it all down. Or we can commit to the possibility that together, we can create something...

Tilting at windmills

The windmills aren’t the problem, it’s the tilting. In Cervantes’ day, ’tilting’ was a word for jousting. You tilted your lance at an enemy and attacked. Don Quijote was noted for believing that the windmills in the distance were giants, and he spent his days on attack. Change can look like a windmill. When...

The order of operations

If you put the jelly on before the peanut butter, the sandwich will fail. And if you try to spread the peanut butter on the plate and then add the bread, it will fail even worse. Like so many things, the order is not optional. And yet, we often do the least-scary or easiest parts first, regardless of what the order of...

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