Seth Godin's Blog on marketing, tribes and respect - RSS Feed

Seth Godin's riffs on marketing, respect, and the ways ideas spread.

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Busy (and reliable)

The thing that made you busy might have been the reputation you earned for being reliable. Ironically, that very busy-ness might destroy your reputation. That’s one reason that so many service providers stumble once they begin to gain traction. There are two things you can do before the crisis hits: First, say “no.”...

What do other people deserve?

Perhaps it’s related to what you think you deserve: Kindness. Dignity. A chance to speak up. A fair shot at achievement. The benefit of the doubt. PS today is Juneteenth.

In control

Is this a want or a need? Do you know anyone who has managed to gain control over things outside of their grasp? Honking at traffic serves no purpose other than to express a need to control the uncontrollable. Why do we work so hard to try to capture control over things that are clearly not in our control? And what would happen if we stopped trying...

Non-machinable surcharge

I got a marketing letter from a colleague yesterday. Not a sales pitch, just an update on what they were up to. I was delighted to discover that this mass mailing had a hand-lettered address on it, with little bits of water color for fun. It was slightly irregularly shaped, requiring an extra stamp because it wasn’t machinable. Inside, in...

Lucky breaks

Almost every project comes in a little bit late and a little bit over budget. When things break, the breaks are rarely lucky ones. Part of the reason is that in proposing the project we made our best guess and predicted the predictable. If we didn’t, the project would probably never get approved. Optimists bring an expectation...

Abstain from abstaining

Even when you’re not completely certain. Because we can never be certain about the future. So we show up for the work, do the reading, engage with the problem. The challenge is to find a point of view if we don’t have one yet. The exception is simple: if, after being well informed, you are willing to accept every outcome,...

Five useful questions

They might be difficult to answer, but your project will benefit: What’s the hard part? Which part of your work, if it suddenly got much better, would have the biggest impact on the outcome you seek? How are you spending your time? If we took at look at your calendar, how much time is spent reacting or responding to incoming, how...

False equivalencies

It’s a pointless form of argument. “This scientist made a careless error in their paper, therefore we need to excuse a con artist who falsified an entire career.” Or, “that restaurant served fish that got someone sick, therefore, there’s no reason for there to be a health inspection at my restaurant or any other one for that matter.”...

The airline mile hoax

First: If you’re a frequent flyer on American and haven’t flown in over a year, it’s possible your miles are going to expire very soon. You can fix this by “donating” 2,500 miles here. In the US, private lotteries are against the law. A lottery is a random drawing for a prize of value that you have to pay to participate in. That’s...

Disenchantment

It originally means, “no longer believing in magic.” Humans like magic. It gives us solace and energy and hope. In many ways, the rational era of science and engineering and evidence and proof eliminated any practical belief in magical forces. We know how and why the sun sets every night. But we still desire magic. ...

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