Consent banners are everywhere nowadays - you probably interacted with one on our website when visiting this page! Their purpose is to inform visitors about the collection of data and give the user the opportunity to opt-in or -out of cookies. Organizations wrestle with consent banners in hopes to achieve a higher acceptance rate while importantly staying...

For several years, we have organised the Liip Bike Grand Tour. A one week cycling tour where Liipers connect our offices in stages, from St. Gallen to Lausanne, via Zurich, Basel, Bern, and Fribourg. Some Liipers complete the entire tour, while others join for one or more segments. This year, we dedicated the 4th stage, from Bern to Fribourg, to the...

After the success of ZüriCityGPT, we've made improvements, incorporating more content, tried out different approaches and showcasing demos for other governments and clients. We still update the data frequently, and we hope you find it still beneficial. If you haven't had a chance, do check it out. A notable observation was the frequent questions about...

You might implement a consent banner on your website for a variety of reasons, perhaps it is because you need to adhere to legal restrictions, or because you are collecting sensitive data, or both! No matter the reason, here are a couple of important things to keep in mind when implementing such a banner. Opt-out or Opt-in There are two basic principles...

Why do you want to do SEO if you are a recruitment company with a job board? Search engines and, more precisely, Google are one of the key sources of traffic for recruitment companies that have job boards in Europe. As a result, any change in Google impacts recruitment companies. Generative AI (GenAI) is the technology shaping chatbots such as GTPchat....

Soooooo… Long story short, I twisted my ankle really badly during a run. I then had to go to the emergency room of the HFR (Hospital of Fribourg). Funnily enough, we, at Liip, developed their mobile app some months earlier. The twist is: I seriously questioned the usefulness of the “Where to go” feature during its development. I got to reassess my...