Marketing Land - Internet Marketing News, Strategies & Tips

Marketing Land's feed keeps you updated throughout the day on the latest news in the world of social media, mobile, analytics, and internet marketing in general.

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When will we return to in-person events? Answer our survey

Whether fall in-person events are feasible, especially as schools and other venues are making fall plans, is up in the air. Please visit Marketing Land for the full article.

How to set up employee resource groups

A guide to self-support for groups within the workforce. Please visit Marketing Land for the full article.

Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem

The company offers unique in-store digital merchandising at the point of sale. Please visit Marketing Land for the full article.

How COVID-19 affected HubSpot customers: ‘People wanted to hear from marketers’

Data shows positive audience response to inbound and outbound marketing, but response to sales emails lagged. Please visit Marketing Land for the full article.

How to advance Black leaders in martech

Industry organizations and corporate resources play a key role in academic-to-professional pipeline. Please visit Marketing Land for the full article.

Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged

Nearly 70% were unaware or had not formulated an opinion of the Stop Hate for Profit campaign. Please visit Marketing Land for the full article.

Martech practitioners must leverage interdepartmental interactions

We participate in coalitions and teamwork to succeed, so technologists need to identify and foster interdepartmental collaborations to excel. Please visit Marketing Land for the full article.

Facebook CCPA compliance challenges: Limited Data Use

What you need to know about how Facebook’s handling of California user data might affect your business. Please visit Marketing Land for the full article.

Ad fraud prevention firm CHEQ enters PPC market

The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention. Please visit Marketing Land for the full article.

Create TikTok ads that convert by embracing the platform’s storytelling style

In-feed ads are a great place to start with TikTok advertising but don’t just reuse ads from other platforms. Please visit Marketing Land for the full article.

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