Celebrity Style and Fashion Trend Coverage | WhoWhatWear.com

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The New Autumn Lipstick Trends Bringing Us Serious Joy

While the weather we've been enjoying lately may fool you into thinking otherwise, autumn is well and truly on its way, and it's only a matter of time before the inevitable cold snap creeps upon us. But while you might not be ready to part with your chunky-strap sandals and lightweight shackets just yet, there is one way you can begin to start ushering...

4 Major Cleansing Mistakes Everyone Is Probably Guilty of Making

As the first step in any basic skincare routine, I never questioned what I was doing when it came to washing my face. Now that I've got my face wash choices down to a fine art—lightweight micellar water for morning and a more heavy-duty acid-infused foaming cleanser for the evening, FYI—I thought it was pretty much plain sailing from here on it. Oh,...

This Size-Inclusive Line Is Making Me Want to Dress Up Again

Welcome to our newest editorial initiative, Who What Wear Spotlight, where we'll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we'll be highlighting a new fashion or beauty company. If you own a small brand and would like to be considered...

FYI: This Is How Often a Scalp Expert *Actually* Wants You to Shampoo Your Hair

Am I right, or am I wrong? Being a beauty consumer in the year 2020 (or in the 21st century, period) pretty much feels like a nonstop game of two truths and a lie, which, admittedly, makes my job as a beauty reporter pretty dang dynamic. When it comes to the best products, treatments, and protocols, everyone seems to have their own opinion—the plot...

Get Ready—These 5 It Trends Are Becoming Famous in Italy

Now that New York and London fashion weeks have come and gone, the fashion world has turned its sights on the third destination of fashion month: Milan. With iconic fashion houses like Prada, Fendi, and Valentino showing their S/S 21 collections this week, there's a lot of quintessential Italian glam to be had on and off the runways. Speaking of the...

The Popular Fall Trend I'm Secretly Buying on the Cheap

It has now become quite normal that leather and faux leather alike have reigned supreme over both the fall and winter seasons. So, naturally, fall 2020 is no different. We've spotted fanciful leather looks on the runway, street style, and of course, Instagram, for quite some time, and while we love the trend, it always seems to come at quite a steep...

I’m 5'4" and My Co-Worker Is 5'9"—These Are the $50 Amazon Pants We Both Love

Shopping for pants online can be pretty hit or miss, especially when ordering from an e-tailer like Amazon, which has a massive inventory of different brands (and therefore different fits) to choose from. But sometimes you just luck out. If you have ever shopped for clothes on Amazon, you may be familiar with what is arguably the most stylish of its...

I'm a Fashion Editor—Here's How I'm Wearing Boots This Fall

Welcome to Weekday Wardrobe, a series in which one Who What Wear editor or staffer will snap a pic of their 9-to-5 look each day and break down where you can shop it all to inspire your own everyday style.Every time fall rolls around, I get inspired to break out my layers and embrace the new trends of the season but there's one piece that always gets...

The "Boring" Boots About to Be All Over Our Feeds This Fall

When it comes to analyzing the new season runway trends, there always seem to be a few that stop me in my tracks. Not because they are overly flamboyant or over the top but because they are in fact, pretty darn “boring”. Oftentimes, simple and classic trends are exciting because of all the cool ways you can reinvent the trend with different styling...

The One Jacket Style I've Worn More Than Any Other This Year

I don't know about you, but if, like me, you've been working from home over the last six months, you may have unwittingly developed your very own lockdown capsule collection, (i.e., a rotation of staples that you've instinctively reached for day-in and day-out). For many of us, this will invariably include a few more elasticated waistbands and slippers...

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