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The Best Marketing CTA (and Why It Works So Well)

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * This is a story about the best Call To Action (CTA), and why it works so well. In my two decades of marketing experience, this is one truism I’ve learned: Some of the best...

How to Not Be a Jerk at Work

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * This summer, millions of new college grads are vaulting into adulthood and trying to stick the landing on a mat slippery with uncertainty. Here’s the data: Three in four...

Why Brand Voice Matters in a Time of Social Crisis

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * If the outrage and events of the past weeks have taught us anything, it’s the importance of sharpening your voice. Not just sharing your voice. Not just adding to the din...

The One Thing Your Marketing Needs To Thrive in a Covid-19 World

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * “Hello… My name is David.” That’s the start of a confirmation email that landed in my inbox recently. Not surprising, really: I’ve been pestering Marketing Newsletters...

14 Work and Life Habits To Maintain Post-Covid

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. Consider this a reminder: There is no right way to Covid. * * * I was out on my daily forced family walk around the neighborhood with my daughter. We cross the street when we...

14 Work and Life Habits To Maintain Post-Covid

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. Consider this a reminder: There is no right way to Covid. * * * I was out on my daily forced family walk around the neighborhood with my daughter. We cross the street when we...

Is It Better to Write When You’re In a Good Mood? Or When You’re Not?

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. Recently, I gave a mini writing workshop for a MarketingProfs client. The workshop (“How to Write Your Face Off”) was online, which meant the 30 or so attendees could see and hear...

A Writing Prompt for an Anxious World

  This is an expanded version of a piece that ran in my own email newsletter. Sign up for exclusive offers and ideas not shared anywhere else: AnnHandley.com/newsletter. Above: I can’t handle another close-up of the spikey coronavirus ball. So here’s my dog Abby waiting on brunch. * * * There are two truths I’ve realized about the Coronavirus pandemic:...

17 Non-Negotiable Things Your Email Newsletter Needs Right Now

  A global pandemic is a great time to launch an email newsletter. Why? Because a crisis is not a time for Marketing to be clever or snarky. It’s a time to be helpful and sincere. It’s a time to build relationships, nurture customers, and create long-term loyalty. There’s no better way to do that than with the slow, steady cadence of an email newsletter....

What Marketing Can Learn from Dr Pepper’s 10-2-4 Campaign 🕙 🕑 🕓

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. I’m in a meeting in a Dallas, Texas, hotel. The drinks station at the back of the room has a few fun retro bottles of Dr Pepper. Thick glass, not plastic. Sweetened...

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