Knowledge@Wharton is the online business analysis journal of the Wharton School of the University of Pennsylvania.
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Charlotte Tansill & Adam Kornblum on CeraVe’s Super Bowl Ad Campaign

In this episode, Wharton experts speak with Charlotte Tansill of Ogilvy and Adam Kornblum of L'Oréal.…Read More

Wed Apr 24, 2024 23:15
Former Levi’s CEO on Revitalizing a Brand — and How to Wash Jeans

Former Levi’s CEO Chip Bergh talks to Wharton’s Barbara Kahn and Americus Reed about reviving the iconic brand, purpose-driven marketing, and the right way to wash jeans.…Read More

Tue Apr 23, 2024 19:54
Why Is Financial Literacy Important? | Olivia Mitchell

Professor Olivia Mitchell explains why financial literacy education should be lifelong.…Read More

Tue Apr 23, 2024 17:54
Can Intrapreneurship Help Close the Racial Wealth Gap?

Wharton professor discusses research on the value of intrapreneurship for Black founders.…Read More

Tue Apr 23, 2024 03:33
From Amazon to Uber: Why Platform Accountability Requires a Holistic Approach

Platform companies like Uber, Amazon, and Instacart wield immense influence over workers. New research co-authored by Wharton’s Lindsey Cameron offers a framework that integrates different approaches to level the playing field for all users. …Read More

Tue Apr 23, 2024 00:33
Can Intrapreneurship Help Close the Racial Wealth Gap?

Black founders have long struggled for their place in the entrepreneurial ecosystem, but a new study from Wharton’s Tiantian Yang shows they are thriving in intrapreneurship.…Read More

Mon Apr 22, 2024 23:13

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