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It’s Apple’s internet now

One of the headline features announced by Apple at its WWDC developer event last week was Private Relay: a system-level setting for iCloud+ users that routes all Safari traffic and some other types of traffic through two separate relays, obfuscating the device’s IP address. This setting essentially renders iPhone users anonymous to the web: the initial,...

Why is AdTech hot again?

This guest post was written by Maor Sadra, the CEO of INCRMNTAL and a prolific contributor to the MDM Slack channel. Maor has also appeared twice on the MDM podcast. Between 2006 and 2017, hundreds of ad networks, dozens of DSPs, SSPs, exchanges, anti-fraud solutions, attribution solutions, and so on were able to accumulate billions of dollars...

Device fingerprinting: the cure that’s worse than the disease

The practice of device fingerprinting has continued unabated since compliance with Apple’s App Tracking Transparency privacy policy was made mandatory with the release of iOS 14.5. Apple’s privacy documentation defines fingerprinting in a clear-cut, unequivocal way: that no advertiser may “derive data from a device for the purpose of uniquely identifying...

ATT, one month in: the iOS 14.6 adoption rate with Alex Bauer of Branch (ep. 3 of 3)

In this third and final episode of ATT, One Month In, I speak with Alex Bauer of Branch about the iOS 14.6 adoption rate curve, why it’s unfortunate that misleading opt-in rate measurements proliferated throughout the mainstream media so quickly after the release of iOS 14.5, device fingerprinting and whether or for how long Apple will tolerate it,...

ATT, one month in: SKAdNetwork standards with Paul Bowen of AlgoLift (ep. 2 of 3)

This is the second episode of ATT, One Month In, which is a podcast series that aims to provide advertisers with an overview of ATT’s impact on mobile ecosystem as it takes root. The first episode in the series can be found here: ATT, one month in: privacy thresholds with Rich Jones of Dataseat (ep. 1 of 3) In this episode,...

Why is Apple slow-rolling iOS 14.5 adoption?

This week, mobile measurement firm Branch Metrics released data from their network related to the adoption of variants of iOS 14.5. Unsurprisingly to everyone operating in mobile, the adoption rate curves of iOS 14.5 and 14.5.1 look very different from previous releases: The curves for iOS 14.5 variants above are shaped differently than...

ATT, one month in: privacy thresholds with Rich Jones of Dataseat (ep. 1 of 3)

Today I am publishing the first episode in a three-part podcast series called “ATT, one month in” that will report observations on iOS 14.5 and its impact on mobile advertising from various corners of the ad tech ecosystem. The purpose of this podcast series is to serve as an analytical waypoint in the roll-out of iOS 14.5: how is the mobile landscape...

What is Federated Learning in digital advertising?

Federated learning — like differential privacy, which I discussed in a previous article — is a concept that has garnered increased attention within the digital advertising domain as new platform privacy restrictions diminish ads targeting and measurement. Federated learning essentially allows many “edge” devices (such as smartphones) to participate...

Performative privacy

The New York Times, in breaking a previously unreported story about how Apple manages the data from iPhones that connect to the Chinese App Store, writes: And in its data centers, Apple’s compromises have made it nearly impossible for the company to stop the Chinese government from gaining access to the emails, photos, documents, contacts and...

The money multiplier of performance marketing

Earlier this month, Metacore, a Helsinki-based mobile games studio, announced that it has secured a $180MM (€150MM) line of credit from Supercell, the developer of Clash of Clans. The news of the credit line was met with some degree of bewilderment in the mobile gaming sphere, in part because the amount of money involved is remarkable but mostly because...

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