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Why I’m Stepping Down From PPCChat And A Note Of Appreciation To The PPC Community

With little fanfare, the inaugural Twitter chat, PPCChat, occurred on Tuesday, April 5th, 2011. A handful of PPC specialists answered questions about account structure, keywords, and ad copy. Though the group was small, a foundation was built upon which the PPC community could discuss and debate all things PPC. Nearly six and a half years later, the...

Fri Sep 22, 2017 15:49
Integrating PPC With Other Channels

This week Matt Umbro (@Matt_Umbro) hosts the first PPCChat of 2017 with a great question set titled “Integrating Pay-Per-Click With Other Channels.” The following is the transcribed Streamcap from the live chat: Q1: At this point, do you include some sort of attribution in your reporting/client meetings? Why or why not? Yes but only as it applies...

Thu Jan 12, 2017 19:25
PPC in 2016

This week Matt Umbro (@Matt_Umbro) hosts the last PPCChat of 2016 with a great question set titled “PPC In 2016.” The following is the transcribed Streamcap from the live chat: Q1: What was the biggest PPC story in 2016? Why? ETAs – because everyone doing search can use them (unlike many features) and b/c of great performance. – Melissa Mackey (@Mel66)...

Tue Dec 20, 2016 23:30
Excel And PPC

This week Dallas Stevens (@DDP_PPC) hosts PPCChat in place of Matt Umbro (@Matt_Umbro) with a great question set titled “Excel And Pay-Per-Click.” The following is the transcribed Streamcap from the live chat: Q1: Where does Excel provide the most value for you in PPC?  For me, it Makes data mining so much more efficient and expidites tasks of repitition....

Wed Dec 14, 2016 22:28
PPC Account Reorganizations

This week Matt Umbro (@Matt_Umbro) hosts PPCChat with a great question set titled “PPC Account Reorganizations.” The following is the transcribed Streamcap from the live chat: Q1: When taking over an account, how do you determine if a reorganization is necessary?PPC Account Reorganizations Performance is the biggest thing. Is the account setup to...

Tue Dec 6, 2016 21:13
Effective Strategies For B2B PPC Marketers

This week Matt Umbro (@Matt_Umbro) hosts PPCChat with a great question set titled “Effective Strategies For B2B PPC Marketers.” The following is the transcribed Streamcap from the live chat: Q1: In the B2B landscape during this time of year, where are your efforts/action items focused? Why? Our business is not seasonal, so we are not focused on...

Tue Nov 29, 2016 23:06

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