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13 Leadership Lessons for PR Pros (Taylor’s Version)

Let’s face it. Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. While most PR professionals will never win any Grammys, we share more in common with the megastar than you might think. We are creators, storytellers and writers. We find inspiration in...

Thu Apr 18, 2024 18:16
Finding Confidence Through Accreditation

April is APR Month at PRSA. Learn how becoming Accredited in Public Relations can help advance your career by visiting PRaccreditation.org. The year 2020 consisted of fighting the constant communication fires that came with COVID-19 and nationwide protests over social injustice. As much as we tried to be proactive, there was often only time to react,...

Tue Apr 16, 2024 20:55
USC Report Explores the Role of Comms in a Year Where Purpose and Polarization Are Colliding

As companies face pressure to engage with social issues beyond their immediate business interests, communicators must anticipate how every word an organization says and every topic it raises will be received by different stakeholders, a new study finds. For the annual Global Communication Report, researchers at the USC Center for Public Relations surveyed...

Fri Apr 12, 2024 17:30
Tackling Misinformation: A Conversation With PRSA Chair-Elect Ray Day, APR

Download a copy of “Tackling Misinformation: The Communications Industry Unites” here. Comms pros can find more resources on the topic  here. This is a critical year in the ongoing fight against the proliferation of misinformation and disinformation. In 2024, more than 50 countries worldwide are in election cycles. According to the World Economic...

Tue Apr 9, 2024 18:27
5 Ways to Craft Crisper Copy

Everything else being equal, you’d probably rather read a short piece than a long piece. So would your readers. So, how long is too long? Keep news releases to 200 words or less. Reporters spend less than a minute reading a news release, according to Greentarget research. So why not write a one-minute news release? People can read about 200...

Tue Apr 2, 2024 22:27
Prepare Your Influencer Strategy for the Potential Ban of TikTok

Recent news about bipartisan legislation that would compel TikTok’s Chinese parent company to sell the social media app or see it banned in the United States is generating buzz among communicators. With a final vote of 352–65 in the U.S. House of Representatives on March 13 and President Biden’s pledge to sign the bill if it reaches his desk, TikTok’s...

Tue Mar 26, 2024 17:35

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