For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. This guidance, which you can find here, aligns with PRSA’s Code of Ethics and offers best practices to prevent and manage ethical challenges arising from the improper use of AI...

“Olympic athletes, they’re just like us!” Believe it or not, this thought actually crossed my mind as I watched 16-year-old gymnast Hezly Rivera’s powerful beam routine in the U.S. Olympic team trials, though not in the way you think. (I can’t even do a cartwheel, let alone a side aerial!). After all, stepping up to the podium isn’t the only thing...

As digital technology continues to evolve and the media morphs, the PR profession is also quickly transforming. PR leaders must be agile, informed and open-minded, especially as the PR and marketing functions blend into one communications powerhouse. According to “The Future of the PR Industry: Research Report” that my company Brandpoint released,...

You’re not still packing all the Ws into the first paragraph, are you? Cranking out “XYZ Company today announced…” leads? If so, your Writing 101 class called and wants its lead back! To win today’s fierce competition for your readers’ attention, you need more sophisticated, nuanced leads. Feature leads have been proven in the lab again and again...

The phrase “did not respond to a request for comment” is appearing more often in news articles, Columbia Journalism Review reports. “I find it strange, to be honest,” says Oliver Darcy, who writes CNN.com’s daily newsletter about the news and entertainment industries. “It’s the job of spokespeople to tell the best story about the companies they represent.”...

Why does Pride Month feel different this year? Ben Finzel says the upcoming presidential election has created a sense of dread for people regardless of their political affiliations. At the same time, the pall of the COVID pandemic has yet to clear entirely. These developments have affected the culture in general, he said. “The other big thing we have...