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What B2B Buyers Want From Vendor Websites

B2B buyers say the top things they look for in vendor websites when evaluating potential solutions are relevant content and pricing/competitive information, according to recent research from Demand Gen Report and Demandbase. Read the full article at MarketingProfs

How Employee Advocacy Can Improve Your Content Marketing Performance

Content is a powerful way for marketers to get their unique voice across. And what better way to showcase your passion for content than to put its creation and dissemination in the hands of your employees? Read the full article at MarketingProfs

The State of Gender Diversity in Marketing Roles [Infographic]

Women are well represented in marketing in North America across all career levels, according to recent research from LinkedIn Marketing Solutions. Read the full article at MarketingProfs

No Time to Create Content? Turn One Webinar Into Nine Marketing Pieces in Less Than 14 Days... Without Killing Yourself

No time to create new content? Never fear: It's possible to take a single webinar and create nine additional pieces of content from it. Here's how. Read the full article at MarketingProfs

Storytelling in B2B: Bobby Lehew on Marketing Smarts [Podcast]

MarketingProfs storytelling subject matter expert and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results. Read the full article at MarketingProfs

The Power of 'Smarketing' (Marketing and Sales Alignment) [Infographic]

Getting your marketing and sales teams on the same page--aligning them around a common revenue goal--can have a huge payoff. Read the full article at MarketingProfs

B2B Marketers' Biggest Lead Gen Challenges

B2B marketers say creating effective content and collecting quality data are the two biggest challenges they face when trying to execute their lead generation strategies, according to recent research from Wpromote and Ascend2. Read the full article at MarketingProfs

Why Marketers Should Build Consumer Trust Through Product Data

Brands can no longer treat product data and marketing content in isolation. Accurate, comprehensive product data is critical to building trust via emotive, interactive content. In turn, that partnership of product data and content is essential to driving sales. Read the full article at MarketingProfs

Five B2B Influencer Marketing Guidelines for Brands

Influencer marketing is no longer a B2C-exclusive space. Many B2B brands are discovering the benefits of an influencer strategy. Here are five tactics to use when planning your B2B influencer campaign. Read the full article at MarketingProfs

C-Suite Survey: The Top 5 Marketing Org Deficiencies

Some 46% of senior executives rated the performance of their marketing team as very good or exceptional in 2020, and 45% rated it as moderate, according to recent research from the CMO Council. Read the full article at MarketingProfs

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