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Creating a Better Audience Experience: Oli Gardner on Marketing Smarts [Podcast]

How do you go from marketing to creating a better audience experience? Oli Gardner shares his journey from frustration with bad marketing and ugly landing pages to full-time event speaking and thought leadership. Read the full article at MarketingProfs

CTV Scale Is Here, So Where Are B2B Advertisers?

CTV is one of the fastest-growing digital channels for advertisers and marketers, but B2B companies are still reluctant to embrace it. Here's why CTV can work for B2B. Read the full article at MarketingProfs

Social Media vs. SEO: 9 Key Differences Between the Tactics [Infographic]

This infographic looks at differences between social media and SEO in nine areas: topics, formats, audience targeting, conversion likelihood, speed, upper limits, effort and durability, measurement, and interdependence. Read the full article at MarketingProfs

How Senior Marketers Set Their Budgets

The most common approach that senior marketers take for setting their marketing budget is to create a yearly budget based on the previous year's expenses, according to recent research from The CMO Survey. Read the full article at MarketingProfs

You Don't Close a Deal, You Open a Relationship

Today's business is no longer about getting new logos and ringing the sales bell--it's about keeping the customers you have. This article explains why closing a deal is only the first step in connecting with customers. Read the full article at MarketingProfs

Four Ways to Reduce Churn and Create a Companywide Culture of Customer Success

Connecting with customers and reducing churn should not be relegated to your support team alone. Customer success relies on the actions of every department. Here are four ways to encourage that culture of customer success. Read the full article at MarketingProfs

The Top Areas Where Martech Tools Could Be Improved

Marketers say the top areas where marketing tools could be improved are their integrations with other technologies, their data integrations, and their pricing, according to recent research from SharpSpring and Ascend2. Read the full article at MarketingProfs

Why B2B Brands Face Unique--and Sometimes Self-Inflicted--Email Deliverability Challenges

Email deliverability can feel out of your control--particularly for B2B brands, which operate in unique ways that can affect inbox placement. Here's how to ensure that your companies' emails aren't being junked or blocked. Read the full article at MarketingProfs

Four Hiring Trends Marketing Managers Need to Know [Infographic]

This infographic looks how hiring strategies are changing, why top performers may be looking elsewhere, how e-commerce is driving demand for specific skills, and which marketing jobs are the hottest right now. Read the full article at MarketingProfs

The Great Compression and the Future of Marketing Post-Pandemic: Mitch Joel on Marketing Smarts [Podcast]

Upcoming B2B Forum speaker Mitch Joel talks about "The Great Compression" of business technology, the future of remote work, branding vs. direct response, and the benefits of the long haul. Read the full article at MarketingProfs

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