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Adapting Brands and Thought Leadership: Afiya Addison of the B2B Institute at LinkedIn on Marketing Smarts [Podcast]

Afiya Addison, global program manager at the B2B Institute at LinkedIn, discusses why some brands adapt and excel while others struggle just to hold on. Read the full article at MarketingProfs

Why Honesty and Integrity Pay: The Benefits of Truth-Based Marketing

Customer trust is at an all-time low. But marketing with truth and honesty isn't only about integrity--it actually increases your company's profitability. Here's how. Read the full article at MarketingProfs

How to Tell If You Have a Toxic Boss [Infographic]

Do you have a toxic boss? And if you do, what sort of leader are you dealing with? This flowchart infographic helps you answer those questions and provides advice. Read the full article at MarketingProfs

Account-Based Podcasting: The New ABM

You know about account-based marketing. Now it's time for account-based podcasting: delivering personalized audio content directly to target customers. Learn more here. Read the full article at MarketingProfs

How to Analyze Your Influencer Campaign Performance

Influencer campaign performance can be difficult to measure. What metrics should you be using, and how do you apply those insights to modify your campaigns? This article will give you some ideas. Read the full article at MarketingProfs

Instagram Engagement Benchmarks and Trends

Average engagement on Instagram posts from businesses spiked in the spring and summer of 2020 and then returned roughly to its prior levels, according to recent research from Social Insider and Sked Social. Read the full article at MarketingProfs

B2B Websites: What Visitors Value vs. What Marketers Value

B2B website visitors and B2B marketers don't always see eye to eye on which characteristics, features, and content formats are most important on marketing sites, according to recent research from Orbit Media Studios and Ascend2. Read the full article at MarketingProfs

How to Overcome B2B Content Marketing Challenges During the Pandemic

At a time when digital content should be a priority, many marketers are finding it difficult to maintain consistent content marketing planning and production. These pointers can help. Read the full article at MarketingProfs

Four Tips for Better Videos Ads on LinkedIn [Infographic]

What does an effective video ad look like on LinkedIn? The professional social network teamed up with Digivizer to analyze more than 3,500 ads and came up with some answers. Read the full article at MarketingProfs

Why People Really Do What They Do: 'Primal Brain' Author Tim Ash on Marketing Smarts [Podcast]

Evolutionary psychology and digital marketing expert Tim Ash shares insights from his book 'Unleash Your Primal Brain: Demystifying How We Think and Why We Act.' Read the full article at MarketingProfs

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