The State of Healthcare Content Marketing

Most healthcare marketing executives say the COVID-19 pandemic has affected their content marketing strategy but it has not changed their content marketing budget, according to recent research from True North Custom. Read the full article at MarketingProfs

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Three Ways to Strengthen the Marketing and Finance Relationship

Are your marketing and finance teams at odds? It often appears that their goals lie at opposite ends of business strategy, but it doesn't have to be that way. For ways to improve your Marketing and Finance relationship, check out these three tips. Read the full article at MarketingProfs

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Why B2B Apps Need App Store Optimization Now More Than Ever

Recent work-from-home initiatives have created record demand for telecommuting, team chat, and employee tracking apps. If your B2B company has an app, it's time to look into app store optimization (ASO) to maximize your potential customer base. Read the full article at MarketingProfs

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The Biggest Benefits of Marketing Revenue Attribution

Marketers say revenue attribution enables better decision-making and helps to align teams, according to recent research from Ascend2. Read the full article at MarketingProfs

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Three Event-Marketing Trends to Drive Business and Keep Attendees Safe in a COVID Era

How are marketers keeping their events relevant and engaging in the mostly virtual world of the COVID pandemic? Three major trends are emerging--and here's how to take advantage of them successfully. Read the full article at MarketingProfs

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How to Become a Better B2B Cold-Caller [Infographic]

The idea of cold-calling prospects has put a chill in the heart of many a B2B salesperson. But you can become a better, more-effective cold-caller. Read the full article at MarketingProfs

1d

Are Host-Read Podcast Ads More Effective?

Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from Nielsen. Read the full article at MarketingProfs

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How Direct Mail Can Cut Through the Pandemic Marketing Clutter (And How to Obtain Those Valuable Home Addresses)

It's time to check your mailbox, not your inbox. The pandemic has upended traditional marketing--and, with it, the usual marketing channels. Here's how to find and use your prospects' home addresses to stick out from the competition with direct mail. Read the full article at MarketingProfs

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Marry Brand and Demand to Unleash the Full Power of Personalization in ABM

Technology has made account-based marketing more feasible than ever, but you can't get by on tech alone. Here's how to combine the emotional side of brand-building with the personalization of demand gen to create marketing messages that will truly resonate. Read the full article at MarketingProfs

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The Most Popular Email Clients in 2020

Apple iPhone and Google Gmail are the two most popular clients for opening emails in 2020, according to recent research from Litmus. Read the full article at MarketingProfs

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