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How Stanley Black and Decker Accelerated Digital Transformation: Orlando Gadea and Alexandre Soncini on Marketing Smarts [Podcast]

Orlando Gadea of Stanley Black & Decker and Alexandre Soncini of marketplace growth platform VTEX discuss how they partnered to empower sales reps, simplify B2B buying, promote products more effectively, and reduce total cost of ownership. Read the full article at MarketingProfs

How to Close a Sale: 12 Tips for Success [Infographic]

Salespeople and marketers have long been told that to succeed it is essential to ABC: Always Be Closing. But what exactly does that mean? Which tactics and strategies consistently encourage leads to say "yes"? Read the full article at MarketingProfs

15 Tools to Boost Your YouTube Marketing

This year, businesses have had to grasp at every opportunity to drive interest and sales. Luckily, YouTube has become a useful option. Video is great for user engagement, and YouTube can drive traffic--and leads. To that end, these 15 tools can help you optimize your YouTube content. Read the full article at MarketingProfs

Facebook Ad Benchmarks: CPM, CPC, CTR, and Objectives Trends

The average CPM for advertising delivered via Facebook Ads Manager has been steadily rising since March, according to recent research from Social Insider. Read the full article at MarketingProfs

Four Successful Ways to Combine Inbound and Outbound Marketing

Like chefs, marketers regularly combine a variety of "ingredients" to achieve a desirable result. Unfortunately, two of those ingredients--inbound and outbound marketing--are routinely set up as competitors even though, like salt and pepper, they're actually complementary. Read the full article at MarketingProfs

Buyers Leave Your Clients. Find Them and Sell to Them Again.

We all want warm leads--those who already know us and our company--because they always out-convert cold leads. So how do you find more of those already-warm leads? Find the buyers who've moved on from current clients. Read the full article at MarketingProfs

The 'Purpose Gap' Facing Many B2B Brands

Most B2B professionals say it is important for their brand to have a clear purpose, yet few have embedded a purpose in their business, according to research from the Association of National Advertisers (ANA), Carol Cone On Purpose, and The Harris Poll. Read the full article at MarketingProfs

A Guide to Effectively Qualifying B2B Leads [Infographic]

Effective lead qualification--the process of scoring prospects to determine how well they fit the profile of a valuable customer likely to convert--can deliver a big payoff for B2B firms. Read the full article at MarketingProfs

Five Tips for Making Company-Culture Videos That Captivate Your Customers' Hearts (Article 2 of 3)

In the fleeting digital world, empathy toward your customers is an invaluable asset. But companies that fail to let their audience peek into their own human side also fail to build trustful and lasting customer relationships. Doubly so in B2B. Here's how you can solve that problem. Read the full article at MarketingProfs

Relationships, Relevance, and Content Marketing for Banks: Shondell Varcianna on Marketing Smarts [Podcast]

Tips for financial services marketers from Varci Media owner Shondell Varcianna, a financial services veteran who helps financial institutions create highly targeted and relevant digital content. Read the full article at MarketingProfs

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