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The Benefits of Having an Internal Evangelist Program: Dan Sanchez on Marketing Smarts [Podcast]

Turning fans into brand evangelists doesn't have to come from outside influencers. Dan Sanchez from Sweet Fish Media shares how giving employees the freedom to establish their own personal brands can have a positive impact on the company's growth. Read the full article at MarketingProfs

Four Ways to Use Customer Surveys to Boost Lead Conversion

Customers love to give feedback, and companies should love it get it--especially because focused feedback can increase your lead conversion rate. Here's how. Read the full article at MarketingProfs

10 Important Google Search Algorithm Updates From 2021 [Infographic]

This piece covers the ten most influential updates that Google made to its search algorithm in 2021 in chronological order. Read the full article at MarketingProfs

How People Want Brand Messaging to Make them Feel

In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent research from Attest. Read the full article at MarketingProfs

How to Use Google Search Console Insights for Your SEO Strategy

If you're not yet using Google Search Console Insights to improve your SEO, it's time to start. More than just an analytics dashboard, GSCI answers specific SEO questions; best of all, it's completely free. Read the full article at MarketingProfs

The Secret to Successful B2B Events: Five Tips for Thoughtful Design

When you plan an event, your first thought may not be "Ooh, gotta get the graphic design right." But virtual events have changed that. To make the most impact with your online B2B event, follow these five design tips. Read the full article at MarketingProfs

Are B2B Firms Dedicating Staff Exclusively to Account-Based Marketing?

Most B2B firms do not have individuals or teams dedicated exclusively to account-based marketing (ABM), according to recent research from The Marketing Practice. Read the full article at MarketingProfs

Five Lessons Marketers Can Learn From Online Reviews

Online reviews are of course useful for prospective customers seeking information about a business. But the education goes both ways: Businesses can learn a lot from their own customers by paying attention to reviews. This article highlights five of the major lessons. Read the full article at MarketingProfs

10 Content Marketing Trends to Watch in 2022 [Infographic]

Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year, according to a recent infographic from Search Engine Journal. Read the full article at MarketingProfs

3 Steps to Help Move Your DEI Goals Forward

As important as it is to create a diverse and welcoming workplace, getting there isn't always easy. If you're feeling stuck with your DEI initiative, follow these three steps. Read the full article at MarketingProfs

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