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The Recipe for 'Brand Hysteria': Johnny Cupcakes on Marketing Smarts [Podcast]

Get secrets for building an addictive brand from award-winning entrepreneur Johnny Earle, founder of world-renowned clothing brand Johnny Cupcakes. Read the full article at MarketingProfs

How to Identify and Maximize Sales Enablement ROI [Infographic]

Sales enablement--providing sales teams with the knowledge, skills, content, and tools they need to meet the needs of buyers--is fast becoming a core function of marketing departments. And no wonder: the benefits extend even beyond greater win rates. See how to maximize sales enablement ROI. Read the full article at MarketingProfs

An Easy Three-Step Headline Formula That Grabs Customer Attention in Just Five Minutes (With Examples)

The legends of copywriting agree: It can destroy or skyrocket your marketing campaign. "It" is your headline--the first thing that gets noticed. If people don't read your headline, they don't go on to read your content. Here's how to easily write headlines that get read. Read the full article at MarketingProfs

COVID-19's Impact on Marketers' Content, Investment, and Targeting Strategies

The COVID-19 pandemic has driven most marketers to shift to creating more social media content and thought leadership content, according to recent research from LinkedIn and Vision Critical. Read the full article at MarketingProfs

The Future of Marketing Events in the Age of COVID-19

The challenge for events in 2020 and beyond is how they can remain profitable while keeping the best interests of the industry they serve--and the safety of speakers, sponsors, and attendees--at the forefront. Here are some likely scenarios for the future of events. Read the full article at MarketingProfs

Five Measures for Proving the ROI of Your Employee Advocacy Efforts

The definition of "employee advocacy" is straightforward: the promotion of an organization by its staff members. It's a low-cost, high-return way to increase brand awareness, drive engagement and attract talent. But can you show how that impact is related to business goals? Read the full article at MarketingProfs

CMO Compensation Trends: Female Sr. Marketers Outearn Male Sr. Marketers

Female senior marketers received a higher base salary and bonus, on average, than male senior marketers in 2019, according to recent research from the CMO Council. Read the full article at MarketingProfs

B2B Brands: Five Marketing Strategies to Come Out of the Recession Strong

As a B2B brand, the last thing you need is to miss the post-pandemic rebound of the economy when it happens. These five marketing strategies can help you come out of the recession as strong as before--or even better positioned. Read the full article at MarketingProfs

How to Find Remote Work [Infographic]

Remote work continues to grow in popularity as companies find that workers are healthier and more productive at home during the pandemic. Chances are high that various jobs will stay remote when the pandemic eases and eventually ends. See how you can search for, and find, your remote job. Read the full article at MarketingProfs

Are Marketers Friends With Their Coworkers on Social Media?

Most marketers say they are friends with their coworkers on social media, and most also say they have felt left out after seeing social media posts of their coworkers socializing, according to recent research from Igloo Software. Read the full article at MarketingProfs

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