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Google Updates The Search Console Index Coverage Report

Google recently updated the Index Coverage report in search console. They’re releasing 4 major changes in the Index Coverage report that will help webmasters have a more thorough and deeper understanding of how Google crawls or indexes their website. These updates have been due to the feedback that webmasters gave Google to further refine and improve...

Finding and Fixing Broken Links and How they Affect SEO

A well-optimized website will increase its number of webpages over time – it’s inevitable. Content, whether they are blog posts, product pages, etc., will continue to pile on. Oftentimes, content that was published a few years ago is forgotten and some of the links on these pages have either moved to a different page or are non-existent anymore. These...

Winning Google’s Zero Moment Of Truth (ZMOT) With SEO

Before you buy something, what do you do first? More often than not, your answer will be doing a quick search online. This is called Google’s Zero Moment of Truth (ZMOT). Nowadays, before people go to the store or purchase an item online, they are most likely to go and search about it first. What are the different brands on offer? What are its differences...

A Guide to Google Rich Snippets for SEO

For SEO veterans, rich snippets, or now known as rich results, is a well-known subject for optimization. But for SEO beginners, rich results is a complicated factor that needs extensive research and planning. Although optimizing for rich results isn’t a requirement to rank well, it does help in improving rankings, even by a little bit. But what exactly...

Local SEO Guide for 2021

Search is an integral part of the buyer’s journey. When a person searches for a product or a service, they would initially search for a business that provides it near them. In fact, 46% of Google searches are looking for local information and 97% of search engine users search for local businesses (Go-Gulf). These are huge numbers that represent how...

What We Know About Google’s Passage Indexing

Google’s Passage Indexing was announced in the event Search On 2020 last October. With the announcement came a rush of inquiries and clarifications from SEO specialists and other digital marketing professionals. Will Google really be indexing particular passages? What is the difference between passage indexing and featured snippets? And most importantly,...

How to Determine Your Target Audience for SEO

Keywords are often an integral part of any SEO strategy but it’s normal for SEOs to solely focus on the keywords they’re targeting while not considering if the searchers are the right audience for them. We’ve all done this – from beginners to seasoned experts, this can happen to anyone since we only consider the relevance and potential benefits that...

12-Point SEO Checklist for 2021

Doing SEO is never as easy as publishing an article, taking a nap, then wait for it to rank. SEO needs to be holistic and it takes efforts in all areas of it to be truly successful. It has been this way and it will surely be this way in 2021 and the next years to come. However, one can only do so much and there are so many stuff to think about and...

Merry Christmas To All Our SEO Hackers!

In 2020, a number of businesses were given the difficult task of changing up their processes to fit a world in the middle of a pandemic. While it may not have been easy to pull off, it certainly caused an increase in adaptability and new insights. This year, SEO Hacker would like to wish you all a Merry Christmas by sharing some helpful gifts — articles...

SEO Hacker Roundup: Best SEO Articles of 2020

2020 wasn’t the best year for most of us. A lot of businesses went under which led to a lot of clients from all industries churning. However, a great thing came about because of a crisis like the pandemic – business owners and entrepreneurs realized the importance of going digital, being accessible to all their audiences, and being able to cater to...

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