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Building Effective Navigation Menus

Designing effective navigation menus should be a core competency of any decent web designer. A good navigation menu will be short, well-organized, sufficiently descriptive and effective at corralling user intent. There no secret recipe involved: it comes down to empathy for the user and understanding of their intentions. Address The User’s Need Before...

How Non-Digital Elements Can Improve UX

Designers draw ideas for website design and best user experience (UX) from everywhere – not just the digital sphere. If it annoys in real life, it can hinder user experience online. If it uplifts emotions or forms connections in the outside world, chances are it can be used for inspiration in designing online experiences as well. What Makes Users...

Psychology Hacks to Improve Your Website’s Effectiveness

Psychological research has yielded a ton of fascinating precepts that can help us create better websites. By utilizing these psychology hacks, we can improve our websites’ effectiveness, increasing revenue and driving more traffic. Beneficial Defaults In the United States, we have a problem with organ donations: very few people participate. This...

Your Guide to Developing Microcopy Like a Pro

People often underestimate the power of their website, but great user design drives conversions. When we think of a user experience, a few things jump to mind: headlines, layout, font, color. Symmetry and visual cueing play a large role in how a user takes in content and even how they make decisions. This is the big stuff. And focusing on the big stuff...

5 UX Trends That Will Change The Web in 2017

With an increased prevail of AI services and personalization over static UX, 2017 holds a lot of changes for desktop and mobile design that are going to change the way users interact on the Internet. This article takes a closer look at some of the top UX trends for 2017 and discusses their expected effect on user experience design in the upcoming years....

6 SEO Must-Haves for Web Designers & Developers

The design and development work on a website doesn’t end with setting it live. Having a clean, W3C-validated code and an eye-catching design will surely help you get on the railroad to success. Yet, if you’re looking into building a website that truly stands out from the rest and provides a high-end user experience there are several points of consideration...

Common UX Mistakes and How to Avoid (or Fix) Them

Have you ever fumbled through a complicated contact form on a mobile website or wished for a button or link that wasn’t there? If so, you’ve experienced what a lack of foresight in user experience (UX) design causes. Don’t fall victim to the same common UX mistakes. Make sure potential customers poor UX design doesn’t turn off potential clients when...

10 Web Design & UX Trends to Embrace in 2017

The team at The Deep End Web Consulting has produced an infographic that not only outlines 2017 Web Design and UX Trends to Boost Conversions — it lets you know why they work. Appearance, UX, and tactics all matter. These tips will give you ideas for putting them together to produce winning websites in 2017. Beyond Appearance Of course you know that...

25 Ecommerce UX Tips You Need to Know

Search Engine Optimization has come a long way from merely bombarding your pages with content using a keyword over and over again.  For your site to rank, you need to provide a great user experience to your visitors.  Your efforts to do so will be rewarded with high rankings. However, according to NNGroup, there are over 800 things that you should...

UX Design Is the New Web Design: How to Shift Your Career

Advancing technology and the digital revolution are rapidly changing the career landscape for designers. Where web design once reigned as the career of choice for digitally-minded visual designers, that job has recently been dethroned by a new supreme leader of the design realm: UX designer. As more people do business digitally – not just on computers,...

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