This is Design Thinking!

How and why organizations fail or succeed in adopting (their understanding of) design thinking.

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Building Trust with Prototypes: An IoT solution at Piller

It all started with an invitation by the SAP SME team to join an innovation workshop in April 2018. One year later, Piller Blowers & Compressors prepares to deliver the first predictive maintenance ventilators to their customers. “Before that, we had different plans”, says Thomas Henzler, Chief Information Officer at Piller Blowers & Compressors....

IBM: Design Thinking Adaptation and Adoption at Scale

Our readers who have followed design thinking’s development in the industry in the last 10+ years might be familiar with this situation: generic ‘workshop design thinking’, which was originally codified by the d.Schools for teaching and less for a 1:1 deployment in the project work of big organizations, is getting scaled up prematurely in big organizations....

Feeling in Control: Bank of America Helps Customers to “Keep the Change”

The bank hoped to bring a human-centered angle to an industry which is hardly known for innovation. They were especially interested in the customer segment of boomer-age women with children. To conduct the ethnographic research, a team of five BoA employees partnered up with four agency designers. In their user research, the group conducted interviews...

Feeling in Control: Bank of America Helps Customers to “Keep the Change”

The bank hoped to bring a human-centered angle to an industry which is hardly known for innovation. They were especially interested in the customer segment of boomer-age women with children. To conduct the ethnographic research, a team of five BoA employees partnered up with four agency designers. In their user research, the group conducted interviews...

Taking Risks, Earning Trust and Including Co-Workers: User-Centred Design at Deutsche Bahn Operations

In 2016, Andreas Bürgler heard the term “design thinking” being tossed around left and right. “There was a lot of discussion about design thinking, everybody used it as a buzzword, and I felt that few people really knew what it actually meant. I saw some charts, but that was too little for me. I wanted to really learn it myself.” During a three-day...

Energy Solutions for the New Generation: Design Thinking at Innogy

„I first came into contact with design thinking when I needed an idea”, Itai Ben-Jacob explains. In 2015, he intended to explore one of innogy’s innovation focus areas, ‘urban mobility.’ Together with fellow innovation hub members he organized a series of design thinking workshops to wade through the expansive topic of urban concepts – one of them focusing...

Theoretical Foundations of Design Thinking Part I: John E. Arnold’s Creative Thinking Theories

Design thinking is an approach to creative problem solving that is widely recognized as a valuable route to human-centred innovation (Plattner, Meinel & Weinberg, 2009; xx). It has been called a methodology (Grots & Pratschke, 2009; Meinel & Leifer, 2011; d.school, 2015), a culture (d.school Paris, 2016; xx) and a philosophy (Katz, 2015)....

Adding Value to Service Expansion: Vlisco’s Innovation Journey

Vlisco reacted to these changes in the West African market by introducing design thinking within the company to come up with a new vision and strategy. Vlisco produces fabrics since 1846, and is unlike other European fashion businesses, as Niels Verhart, Digital Innovation Manager, explains. “The product is not ready-to-wear, it’s fabric. It’s a semi-finished...

A Tough Crowd: Using Design Thinking to Help Traditional German Butchers

The reluctance their team faced was particularly unsettling, as it challenged the very way they work. Being user-centered is at the core of design thinking. In the step by step of the process, design thinkers empathize with users, find out their needs, create solutions for them and and test with them. So what happens if the user does not seem to want...

How SwipeSense Makes Hand Cleaning In Hospitals As Easy As Wiping Them On Pants

The Challenge Experts agree: simply improving staff  hand-washing habits could prevent these needless infections. While hospitals have plenty of communal sinks and hand-sanitizing dispensers, time-strapped caregivers simply don’t use them, and handwashing monitoring is still done manually with pen and paper. To figure out why compliance is so low,...

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