A Practical Guide to User Experience Insight
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Examples of Banking Website User Experience Findings

1. Responsive design caused issues on mobile The progress indicator in the application process was positioned in the upper left navigation pane on desktop; on the mobile site it dropped to the bottom of the page so users could not tell how long a process was or what step they were in. Recommendation:   This can be fixed by forcing the progress indicator...

Wed Oct 1, 2014 01:14
Examples of Pharmaceutical Website User Experience Findings

1. Main menu animation was distracting Because the entire menu sub structure dropped down on a mouse over, users tended to overlook the primary main menu choice.  This caused them to never see the content in the primary landing pages. Recommendation:   When site visitors mouse over a main menu item only drop down the submenus for that item, not the...

Mon Sep 29, 2014 21:33
Examples of Healthcare Website User Experience Findings

1. Site search did not recognize layman’s terms For example when searching for a doctor to help with back pain, users tended to search for ‘back’ or ‘back pain’ and got a ‘No records found’ message. These users were unaware that they needed to use the keyword ‘spine’ for doctors who treated back pain. Recommendation:   In the doctor search functionality...

Thu Sep 25, 2014 18:14
Findings from Healthcare Websites

The competition in the healthcare arena is heating up: recently Apple debuted their Health app and Google announced their Fit platform. With the entry of these two industry giants, who are renowned for their attention to providing great user experience, into the healthcare domain, existing healthcare systems and providers will need to step up their...

Thu Sep 25, 2014 02:09
Sized Up: iPhone 6 Review

The September 19th launch of the new iPhone 6 and iPhone 6 Plus was a first for Apple, as it was the first to offer display sizes larger than any previous model. Up from their predecessor’s seemingly outdated 4-inch screen comes the iPhone 6 and iPhone 6 Plus, sporting screen sizes of 4.7 and 5.5 inches, respectively. Fortunate enough to get my hands...

Tue Sep 23, 2014 01:54
Apple Watch: A Tricky Question for Developers

As many expected, Apple unveiled their vision for wearable technology, in the form of the Apple Watch. Though it won’t hit the market for quite some time, it has already captured the attention of many. And though it still remains to be seen how successful this will be, Apple seems to have a way of proving more popular and successful than some competitors. Of...

Wed Sep 17, 2014 21:09

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